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Do you have a brand book?

27 أكتوبر, 2020 | video
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Intro

We create infographics that simplify ideas to be shared with your audiences in a static format; especially helpful for business to use for their marketing efforts on social media posts, to support their blog posts, or even to include them in their annual reports or presentations.

How did we do it?

Is your business currently under lockdown? Don’t let that prevent you from being productive in terms of your business strategies.

Now might be a good time to evaluate your business identity and ensure consistency across product lines.

Establishing design rules enhances your marketing position and ensures coherence. The goal is to take your company to its next stage of growth in a manner that reflects your corporate values and mission and also predict any changes in your customer behaviors.

Your brand book sets the rules of your brand for elements like the logo, colors, and typography. They can set the tone of voice, narrative, and positioning statements. This enables your marketing team to be both consistent and efficient in their use of the brand and the use by 3rd party consultants and agencies. It is a resource used by everyone to understand how to represent the brand now and for the future.

If you are trying to improve your brand awareness or are aiming to shift your company’s current market positioning, you need to have a clear set of design rules for your visuals.

Here are the main elements your brand book should describe:

Logo Design and Usage

The rules of use for your logo are important to have and follow. These rules include recommendations on using the logo on different backgrounds, how to space the logo, size restrictions, the hierarchy of color, and typography. Mistakes to avoid are also listed, as well as examples of how NOT to display the logo.

Color Theory

The rules of use for your logo are important to have and follow. These rules include recommendations on using the logo on different backgrounds, how to space the logo, size restrictions, the hierarchy of color, and typography. Mistakes to avoid are also listed, as well as examples of how NOT to display the logo.

Conclusion

The rules of use for your logo are important to have and follow. These rules include recommendations on using the logo on different backgrounds, how to space the logo, size restrictions, the hierarchy of color, and typography. Mistakes to avoid are also listed, as well as examples of how NOT to display the logo.

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Get Our Creative Solutions Now

Our drawing boards are ready, let's start visualizing your next project, reach out today


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