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5 Insider Secrets for Better and More Engaging Presentations

15 Aug, 2021 | Presentations العروض التقديمية
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Introduction

We all hate those long and boring presentations – all of us have been there and we know exactly how it feels to be on the receiving end of one of those presentations. The thought of us being the ones creating those presentations – let alone delivering them – is enough to give us sleepless nights. PrezLab is all about presentation design and fighting the death by PowerPoint syndrome and we go to extreme lengths to turn average presentations into blockbusters. In this blog, we wanted to share some insider secrets of how we do what we do. 

Whether you are putting together a presentation for your university project, work, or even a fundraiser for a nonprofit; you want to make sure your presentation has the impact it should have and that it sticks with your audience.

1) Know Your Audience

5 Insider Secrets for Better and More Engaging Presentations

The first step is to thoroughly understand your audience. Know who you are designing the presentation for. We just cannot stress this point enough. This will determine how much depth and technical detail you should be going into with your slides. 

To give a drastic example – you wouldn’t want to put together the same presentation for a group of high school students as you would for a group of startup founders and CEOs. Try to figure out where your audience works and which industries they are in to the best of your ability. A killer presentation for one type of audience could go completely bust for another audience.

2) Presentation Structure

5 Insider Secrets for Better and More Engaging Presentations

Structure your slides to build on ideas. If all the points you want to make are randomly tossed around without making any structural sense, not too many people are going to enjoy your presentation, and neither will they remember it. Work on making sure that each next idea builds on the previous ideas and that they connect with one another in logical ways.

3) A Picture is Worth a Thousand Words

5 Insider Secrets for Better and More Engaging Presentations

Using the right visuals, such as charts, graphs, and infographics are a great way to cement your ideas in the minds of your audience. As many as 65% of people are visual learners and therefore using visuals ensures a more powerful impact on your audience. Showing 200% growth on a graph is far more impactful than just mentioning it in words. 

4) Repetition is Actually a Good Thing When it Comes to Presentations

5 Insider Secrets for Better and More Engaging Presentations

In our experience it’s best to start off the presentation with one key point or core message to set the stage and let the audience know what you will be trying to convince them of. Then repeat this core message at least once within the presentation to reinforce it. And then finally repeat it again at the end to wrap things up and ensure that your key message is what they see and hear last and therefore what they remember.

4) Have a Story to Tell

5 Insider Secrets for Better and More Engaging Presentations

A story is the difference between an average presentation and a great one. Stories have been found to be much easier to remember since they have emotional hooks that hardwire the accompanying message into the audience’s minds. 

If you want to see some of these points in action and watch an entertaining and highly insightful talk on How to get your ideas to spread then watch this talk by Seth Godin. 

Conclusion

One of the greatest masters of presentations was Steve Jobs. If you found this interesting, we also wrote a blog on The Presentation Principles of Steve Jobs. If you are looking for seasoned veterans who are experts in presentation design services in Dubai and across the GCC, hire us at PrezLab. We are also equally talented in brandinginfographics design, video and motion graphics design, social media managementweb design, and SEO.

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