27 November 2023
It’s super easy to underestimate the influence of PowerPoint design until you come across slides that instantly grab your attention. We’ve all sat through presentations of all kinds: the good, the dull, and the ones with visuals that make us sit up a little straighter.
This is when we recognize how the power of great presentation design has the potential to turn a simple PowerPoint presentation into a captivating experience for an audience. They make the message more compelling and enhance your business presentations by elevating your brand identity.
Why does PowerPoint design work?
01 It’s eye-catching.
In the digital age, visuals are often the first thing people notice. That makes delivering information more effective when conveyed visually. Using an engaging PowerPoint slide design evokes curiosity and turns quiet interest into an eagerness to learn more about your topic.
02 It’s effective.
Most people are visual learners, meaning that other than listening, your audience should be able to follow along through visual aids. Charts, graphs, timelines, images, and others are all excellent ways of incorporating visual elements, especially ones that serve both an aesthetic and functional purpose, into your presentation design.
03 It’s straightforward.
Your presentation will benefit from engaging PowerPoint designs that help communicate your ideas more clearly. We don’t pick up on information when it’s presented to us in a box of text. We do, however, remember when the material is represented in a cohesive visual representation that is easier to understand.
04 It helps the presenter.
Clear PowerPoint design cleans up the flow, allowing the presenter to follow a coherent narrative and presentation. When the presenter can respond accordingly to a visual cue in their presentation, it keeps them more focused and intentional as they speak.
What are the effects of a great PowerPoint presentation design?
01 It makes a good impression.
There’s no need to emphasize the effect a powerful first impression can have on a business. Having business presentation slides that look good presents a cohesive and credible brand identity. So, solidify your presence with a killer visual representation of your brand identity to leave a strong impression on decision-makers in the audience.
02 It shows that you respect your audience.
We know you have prepared for your presentation, but how can your audience? PowerPoint design gives the impression that you put in effort for your presentation and are therefore a trusted source of information in your field. Any audience member can recognize a clean slide design as a sign of someone who knows what they’re talking about
03 It benefits your audience.
One of the main purposes of presentation design is to communicate new information clearly. People retain information better when it is communicated in smaller pieces. When you design a PowerPoint with the audience in mind, you can tailor it based on their background and understanding. That way, you guarantee that they walk away having learned and understood your message.
Great, now where can we start?
So, where does one begin creating a smooth presentation slide design? Well, for starters, having a clear-cut outline of your content gives you a starting point on how to organize your information. Keep in mind details such as the color palette, images, and volume of text when creating your presentation slides.
From there, you can effectively build engaging presentation slide designs.
At Prezlab, we believe great presentation design should be accessible to everyone. That’s why we have loads of free and premium templates, free slide evaluations, and a team of presentation design enthusiasts ready to transform your ideas into sleek, beautiful designs.