Summary

Motion graphics have been used for years to add visual interest to websites and advertisements. From websites to social media posts, motion graphics have a way of grabbing the attention of your customers. An essential…... read more Motion graphics have been used for years to add visual interest to websites and advertisements. From websites to social media posts, motion graphics have a way of grabbing the attention of your customers. An essential part of any modern marketing and advertising campaign, learn the basic principles and how to use them. close

Introduction

“Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.” It’s no surprise that all types of motion graphics, like Explainer Videos, are an effective communication method to get your message across. Its effectiveness is actually two-fold:

1. The copy, the music, and the elements in motion come together to paint a picture about a certain concept where you don’t have to do it yourself. It already creates and tells that story for you.

2. Motion graphics are aimed at “engaging audiences and compelling them to take action, make a purchase, or see a concept with fresh eyes.”

The 5 Main Benefits of Motion Graphics for Your Brand

The questions begin to write themselves down; how can motion graphics impact your content marketing strategy? How do you choose between video or motion graphics that engage with your audience and achieve your goals?

A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video.

Here are some interesting facts for you!

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company.

“More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (Studies show that 40% of consumers said they would rather watch a brand video than read the same information.)”

Motion graphics offers a mix of two things; what they do for the viewer and how they help you tell your brand story. So here are the 5 main benefits of including motion graphics in your content marketing efforts:

01 They distill information for easy comprehension.

Don’t you often hear the sentence, “I’ll understand it better if I see it?” That’s because visual communication targets the way your brain processes information. “In fact, visual processioning is nearly instant.”

Therefore, the visual storytelling element in motion graphics helps break down complex information, making it easier for the message to be delivered easily and clearly.

Review one of Prezlab’s high-level animated videos for one of our top clients:

02 They’re a passive experience

Videos, essentially, don’t ask much from the viewer. They don’t have to read, explore data, or exert much mental energy when watching a video. Motion graphics are the same. Remember, the majority of consumers would rather watch than read the piece of information.

Review one of Prezlab’s high-level explainer videos for one of our top clients:

You might also like to read: Presentation Designs: How to give power to your point

03 They’re emotionally captivating

Generally, you know if someone is a good storyteller by how they make you feel after they tell the story, right? Motion graphics gives you the tool to help you communicate your idea in a beyond attention-grabbing way, as it also affects your emotions. It’s a biological response. (It’s why we experience physical fear in a horror movie or joy in a rom-com).

The collective effort of the moody music, powerful voiceover, and stunning visuals help build an impactful story. And that is why motion graphics give you more control over how you tell a story than any other video format. Here’s a rule of thumb, if it’s on the storyboard, you can do it. There is no need to rely on anything else, such as actors, weather… etc., as you would for live-action production for instance.

Review one of Prezlab’s high-level video designs for one of our top clients:

04 They can be repurposed

Another great thing about content pieces like motion graphics is their flexibility and adaptability. You can use an evergreen topic or explainer video differently and on different platforms, for example, to help extend the lifecycle of a campaign.

You might divide a video into smaller pieces of content tailored for specific groups or maybe even place it in a presentation or an e-book.

With a variety of social and media platforms that support video format, you can have part of a well-designed piece of media that can serve you for years.

Review one of Prezlab’s high-level animated videos for one of our top clients:

05 They’re great when you’re short on time

Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. Studies have shown that even “watching a video under 10 seconds can help increase brand awareness and build purchase intent.”

Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio (e.g., a busy trade show floor).

Review one of Prezlab’s high-level animated videos for one of our top clients:

Conclusion

When talking about motion graphics and other types of animation and video content pieces, it can get a little difficult to choose the right format for the message you want to deliver.

Remember, content creation is all about testing out the waters; feel free to test out one particular message using different video and motion graphics methods.

And no matter which type of animated video you use, you’re on your way to more engaging content for your audience. We at Prezlab are here to help you get it right every time. So, reach out, and let’s talk concepts.