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The only on-page SEO checklist you will need to crack the first page of Google

24 Oct, 2021 | Digital Marketing التسويق الرقمي
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Leave your competitors in the dust and grab those prized page one positions with near-perfect on-page SEO 

SEO can be daunting and most businesses feel overwhelmed by it. And there is a good reason too as there are thousands of factors that impact rankings and these factors are constantly changing. To make your life easier, we have put together this checklist which will help you nail your on-page SEO. And in some low competition industries, taking these steps could be all that needs to be done to rank on page 1. Alternatively, you can hire an SEO and Digital Marketing agency in Dubai.

01 Setup Google Search console – it’s a powerful tool by Google and is very handy in spotting and fixing SEO issues on a website. Plus, it’s free and super easy to set up.

02 What you do not track, you cannot improve. Setup Google Analytics and configure your conversion goals according to the most important actions you want users to take on the site. This is free and incredibly easy to set up and configure.

03 Go a step further and set up Google Tag Manager and set up more conversion-related events like clicks on phone numbers and emails along with other actions that are meaningful to you.

The only on-page SEO checklist you will need to crack the first page of Google

04 If your site is on WordPress then install the Yoast SEO plugin. This plugin makes it super easy to perform a number of SEO-related tasks such as optimizing meta tags and creating a robots.txt file and sitemap.

05 Keywords research – use the Google keywords tool and Google suggestions in search to find the best keywords to optimize your pages for. You can also use tools like https://keywordtool.io to make your keywords research process easier.

06 Try to include your best keywords in your URLs. There is a lot of data out there that proves that having keywords in the URLs not only helps pages in ranking better but also then to have a higher CTR.

07 Map out your keywords so that you have 2-4 keywords that would be used on each of your main pages (such as services pages or category pages for eCommerce websites). Use your most tough and high search volume keywords on your homepage.

08 Use your most important keyword (for a given page) as high up on the page as possible – ideally within the first 150 words of that page.

09 Use your most important keyword (on a given page) in the H1 tag of that page. Use only one H1 per page.

10 Use your second most important keyword in the H2 tags of that page. Have up to 3-5 H2 tags on each page.

11 Write well-thought-out meta titles for each page by starting your meta title with the most important keyword for that page. Try to keep your meta titles under 60 characters. Meta titles are a huge on-page ranking factor so you really would want to get this right.

12 Write well-thought-out meta descriptions. Pro tip: treat your meta descriptions as ad text and one way to do it is to take inspiration from the ads on Google. Meta descriptions are not a direct ranking factor but they do help in improving your CTR which then impacts your rankings.

The only on-page SEO checklist you will need to crack the first page of Google

13 Optimize your images – name your images with your keywords and use your keywords in the ALT tags of each image. Don’t forget to compress your images before uploading

14 Log into Google Search Console and check for any 404 pages – 301 redirect the 404 pages to the most relevant pages. If you can not figure out the most relevant page to redirect to then just redirect to the homepage.

15 Internally link to your most important pages. Make sure each of your most important pages is internally linked to all the other pages. Crosslink your strong pages with other strong pages

16 Setup an XML sitemap

17 Setup a robots.txt page and no-index all the pages which should not be on Google – such as login pages, thank you pages, pages that are behind a paywall or a password, and also pages such as privacy policy and terms and conditions, etc. 

18 Make sure all of the external links on your site are tagged “no-index”.

19 Make sure your pages are mobile-friendly. We can’t stress enough the importance of this one. Use this mobile-friendliness testing tool.

20 Check for broken links on the site using this tool. 301 redirect any 404 pages to the most relevant page.

21 Use HTTPS instead of HTTP. And ensure all your pages are redirecting to the HTTPS versions. Https is a definite ranking factor in 2021 and it’s pretty easy to set up. Here is a guide to help you along your way. 

22 Optimize your page speed. Check your page speed with the Google Pagespeed Insights tool. This tool will tell you what your page speed score is and what elements on your pages need to be optimized in order to move the needle in the right direction. Sometimes it can be a real challenge to bump up the page speed and if that’s the case then we recommend using a tool such as this one.

23 Use schema markup wherever possible on your site’s pages. Use the schema testing tool to make sure your schema is implemented correctly. Implementing schema can be tricky so make sure you understand how it works.

24 Research and write great content before sharing it on social media. 

Keep in mind you can always hire a professional SEO company to take care of your on-page and off-page SEO. Prezlab specializes in SEO, social media management, and digital marketing along with specializing in presentation design, branding, and video production.

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