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5 Ways to Completely Attract, Convert and Retain your Prospects with your Presentation

10 Aug, 2020 | Presentations عرض
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What you will learn from this blog?

 

5 ways you can create an effective business presentation

 

1- Think content. Then design. 

2- Customize it to your audience

3- Add success stories to your ‘story-driven presentation’

4. Present your Return of Investment in an effective way. Don’t depend on it. 

5- Know your competitors’s strengths

 

“WITH PRESENTATION DESIGN YOU DON’T JUST MAKE YOUR POINT. YOU GIVE POWER TO THE POINT YOU MAKE”

 

Let’s go over some basic takeaways  about business presentations: 

 

      • Presentation designs are created to not only enhance the display of data, but to also communicate a story.

     

      • Data visualization and interactivity goes a long way as it aims to leave a certain impression and emotion on the audience and makes your message stick.

     

      • There is a science to creating visually appealing presentations; 90% of the information transmitted to the brain is visual. So, make use of that!

     

      • Effective presentation design is as important as the message itself

     

 

We can all agree that creating a business presentation is a smart and important strategic business presentations should support in engaging your audiences, in achieving more conversions, and eventually supporting your sales-closing efforts; through logically crafted and organized visuals that aid in the process of influencing decisions, and clearly laid-out ideas.

 

Whether you are presenting a Pitch deck, sales, product launch or a conference presentation, the aim is to leave with not just an impression but also business.

 

01. THINK CONTENT. THEN DESIGN

 

This is indeed an interesting perspective. Here’s why:

 

Design elements and visuals in presentations were an added X factor with the rise of technology. Long before them came a time where when a person had a message to deliver, he or she would utilize his or tone of voice, messaging and concept, and maybe even location.

 

Gandhi, Martin Luther King Jr., Abraham Lincoln… All these great presenters shaped world history in a manner where they were able to stand out with their speeches. How? Through their individual philosophies and the used to express them. Most of these speakers lived in a time before any kind of visual aid was available. And a lack of visuals forced speakers to focus on the message

 

 

02. STRUCTURE YOUR CONTENT FIRST

 

 

Think of the flow of information. Remove or add what is and should be included as well as what shouldn’t be included to allow yourself and the presentation be as efficient and effective as possible in your delivery.

 

And then when you feel you are ready to take your content to the next level…. Think of PrezLab!

 

03. CUSTOMIZE IT TO YOUR AUDIENCE

 

 

Presentation content is not for you. It is for the audience. Good content will explain and educate your audience about your product or service and give them a message they will remember.

 

Selling the same product or services doesn’t mean that you will give one presentation to all of your customers. Everyone purchases a product for different reasons, like particular interests, or features and aspects.

 

So, study your target audience carefully, assess how they are making their purchasing decisions, ask yourself how your product will benefit them and then your presentation accordingly.

 

Gaining a good understanding of your audience will help you to find a way to the problems they have with the solution you are offering.
 

04. ADD SUCCESS STORIES TO YOUR ‘STORY-DRIVEN’ PRESENTATIONS

 

 

Stories access your customer’s emotional brain.

 

It’s good to have a brochure or company profile that will present your company well and highlight its advantages, but nothing is as effective as seeing an engaging success story about a customer who has been in your situation.

 

Customers are always looking for insights that can help them tackle their problems and challenges. Demonstrating success stories enables customers to get rid of their assumptions as they see how a problem can transform into a success story. The trick is to let your audience in that story. If they do, your job is done.

 

05. PRESENT YOUR ROI IN AN EFFECTIVE WAY. DON’T DEPEND ON IT.

 

 

Studies have found that using your ROI (Return on Investment) statistics throughout your sales process, either sales presentation or merely a sales discussion, leads to a %27 drop in closed deals.

 

Let’s clarify the above.

 

We’re not saying that attempting to prove ROI doesn’t work. What we mean is that presenting any prospect with extensive ROI statistics will not be in your best interest.

 

Showing milestones in numbers is always a good sign. It shows the logical side of your business progression and achievement. But most salespeople either do it naively that it backfires, or they present it in a way that displays a desperate call to save hopeless deals.

 

Your end goal as a seller is to push the right buttons in the emotional brain. That’s where buying decisions happen. When you calculate ROI, you stimulate the logical brain: The part responsible for critical analysis.

 

What can you do to optimize your logical and emotional approach as a presenter or seller? The approach is, you simultaneously apply both points (3 and 4); The beauty of this approach is that your customer has less ROI assumptions to argue with.And so, you’re simply telling a story. If it resonates, your job becomes much easier.

 

06. KNOW YOUR COMPETITOR’S STRENGTHS

 

 

Focusing on your competitors’ weaknesses is a popular strategy, but targeting their strengths is a more impactful technique. 

 

If you can use their strengths and show how your products or services outperform theirs, that would give you a clear competitive advantage and value in front of your customers and prospects. You can use their price, customer service, online presence, and much more to achieve this.

 

There are many examples of similar tactics, like the ad wars between BMW and Mercedes and McDonald’s and Burger King.

 

Conclusion

 

With these 5 presentation ideas for sales, you’ll keep your audience engaged, attract more prospects with your sales decks, and increase your conversion rates. Possessing excellent sales skills and charisma is essential, but branding and an attractive presentation are also imperative. 

 

 

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