A Perfect Presentation. Every time.

26 Sep, 2021 | Presentations العروض التقديمية

How to Design Presentations for Maximum Attention and Impact

Designing presentations is a process that involves creating and arranging slides, text, images, audio and video to communicate the main points of a presentation. But before designing your presentation you should be clear about the purpose of the presentation. Ask yourself, “what is it really that you want to communicate?” The purpose of a presentation may be to persuade, to inform, or to entertain. In order to create a successful persuasive presentation, you need to know your audience well and understand their preferences. More on this later.

Here are some key ideas that would help you do it right.

In most cases and with some types of presentations, positioning yourself as an expert on the subject helps a lot in building trust

01 Prepare killer visuals
02 Providing relevant facts and statistics wherever necessary without overdoing it
03 Presenting clear and convincing arguments

A presentation should focus on making the information as clear and concise as possible. It’s not just a slideshow of words – it is a story, giving insight into your thinking.

What Makes a Great Presentation

A good or bad presentation design can make all the difference in most cases.

For starters, a good presentation should be clear and concise. It should draw in the audience with its visuals and help them stay focused on the core message being delivered. It should also be easy to understand, and easy to read.

Essentially the keys of a great presentation can be boiled down to four pillars:

01 Content
02 Audience
03 Structure
04 Consistency

A great presentation design should first and foremost provide support for your content. This content could include supporting graphics, charts, outlines, images/videos, diagrams, timelines, and so on.

Additionally, ensure the content is relevant to the audience and is at the appropriate level of detail. This is where knowing your audience goes a long way and pays rich dividends in the world of presentation success.

Before you crack your fingers, roll up your sleeves and start putting together your presentation you need to draw out the outline or structure of the presentation. Ask yourself “what is the best way to unfold your argument?”, “Should you start with a story or a statistic?” “Should you go over the values behind the message first or cover that after you have given statistical evidence?” A well thought-out outline can make a world of a difference. If you get this wrong, you run the risk of making the presentation messy and confusing.

Lastly, a well-designed presentation displays content effectively through consistent use of typography, color, imagery, illustration, and sequencing. A consistent design should make each element of the design work well and nicely tie everything together.

Parting Pro tips…

Try to sum up your key point for the audience in one sentence. Remember: just one key point, not two or three. This way if the audience fails to remember anything about your presentation, he or she will at least remember this one key point.

Now, think about what you actually need to show to drive that point home. Most people make the mistake of adding too much superfluous information – data, graphs etc. However, what you really need is just maybe “one” stat or “number” that gets to the heart of the key point you are making.

Use simpler graphics as much as possible to simplify text. For instance, show overlapping circles to indicate a common ground between two options. Or side-by-side boxes to show options or choices. These visual cues are registered in our brains at a deeper level compared to words.

If you found this interesting then you will definitely love to read 5 Presentation Lessons You Can Learn from Steve Jobs

Also, in case you haven’t noticed PrezLab specializes in engaging and persuasive presentation design along with video production and animation and branding in Dubai and across the UAE and GCC.

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