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Avoid these videography sins to take your videos to the next level

18 Nov, 2021 | Presentations العروض التقديمية
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Among other things such as presentation design, PrezLab also specializes in video production, and because we notice a lot of videos which leave a lot to be desired; we thought it would be a good idea to share our insights on the 10 most common videography mistakes so that your videos look more professional rather than a rookie.

Avoid these videography sins to take your videos to the next level

01 Planning

If you do not plan to succeed, you are planning to fail. This is true when it comes to creating videos as well. Planning your videos is absolutely pivotal and can lead to a much smoother and pain-free editing process. Structure your videos and develop a script before you begin shooting. Have a clear idea of what you want to achieve and what needs to be done. Pull out your favorite pen and paper and write these points down. Write down where you would be shooting? Do you have permission to shoot there? What props and other equipment would you need? Doing this will help you focus your energies on being more creative come shoot day.

02 Avoid constant zooming

Constant zooming is one sure-fire way to make your audience sick. It’s very common for beginners to pick up a camera, start shooting and start zooming on anything they see. There is nothing inherently wrong with zooming but it’s important to keep your camera smooth and steady which is an important characteristic of a professionally looking video.

There are no rules in filmmaking. Only sins. And the cardinal sin is dullness”

Frank Capra

03 Bad Audio

30% of most videos are audio and therefore makes it an important component of your videos. Generally speaking the inbuilt microphone on your camera won’t be good enough and you should consider investing in a good external microphone.  A shotgun microphone will generally do a good job in picking up clear audio and if you are doing interviews try to get the microphone as close to the subject as possible. 

04 Shaky footage

Another perfect way to make people hit that thumbs down button is to make shaky videos. Shaky footage is OK if it’s intentional, but if you are trying to show off a beautiful landscape you are better off keeping the camera steady. Shoot as smooth and steady as possible, there are plenty of accessories out there to help you achieve this – Gimbels, tripods, etc. 

05 Framing and composition

This is by far the best free way to improve the quality of your videos and make it look professional. De-clutter the background and remove as much background noise (visual noise) as possible so that the focus is on the main subject. Follow the rule of thirds when framing (not sure what that means? Learn more about it here). 

06 Filming too much

This is another mistake which almost all newbies make. You show up, hit record and start filming endlessly and then try to figure it out along the way or during the editing phase. That’s a terrible strategy and goes back to planning – know what you need before you start shooting. It’s ok to take a few extra shots to give yourself some options but don’t go overboard with filming. Doing this will not only save storage space but will also make the editing process more efficient and quicker. 

07 One-shot per clip

Try to avoid shooting really long clips, instead dedicate one shot to each clip. For example, if you need a suitable location for your next shot; stop recording and only restart recording once you have found the location you are happy with. Do not keep the recording on while you walk around looking for the perfect location. Do not record anything without putting any thought into framing and camera movement unless of course, it’s necessary. 

08 Lighting

Lighting is one of “the best” ways to improve the look of your video. Even if you don’t own a light, please think about lighting. Try to take advantage of some free soft natural light whenever and wherever possible. Investing in a lighting setup will really help take your videos to the next level. A softbox can create some nice diffused lighting or LED lighting that can create a mood. Think about colors that work well together or contrast each other.

Putting these 8 tips into practice will really level up your videos and if you enjoyed this blog then you might also like our blog on digital marketing and on how to get people talking about your brand.

 

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