27 November 2023
Great branding starts with people, and the best brands and branding companies recognize that. In this day and age when there is a blizzard of advertising noise, it’s important to know how to get others talking about your brand. After all, the best way to make sure people remember who you are is for them to share what they think about you with their friends, family, and followers on social media networks like Facebook and Twitter.
Three tips to get the branding process started:
01 Genuine connection
Engage in conversations with customers or prospects by responding quickly and genuinely. People want a real person behind the company who makes them feel valued as a customer or potential customers.
Customer service is the lifeblood of any company, and it can make or break your brand. People want a real person behind their interactions with companies, which means they’ll go out on a limb for someone who takes time to respond quickly and genuinely. One way that businesses are ensuring customer loyalty is by being empathetic! Showing empathy goes beyond apologizing to customers; take action when a mistake is made by replying promptly so people don’t feel forgotten about—even if only momentarily.
From a purely psychological perspective, people love to share their opinions, and if they feel like you’re listening, they will be more open about sharing them with others. Show your appreciation for honest reviews or feedback by responding publicly on review sites that allow this as well as privately via email. This shows that you value all opinions even those which may not be so positive.
02 Sharing references
Share content from other sources in your industry so readers can see how you fit into the bigger picture of things happening around them.
The best marketing involves showing your target audience how the content they are consuming fits into the bigger picture. By sharing content from other sources in our industry, we encourage people to look at us more critically and see what it means for them as well. A great example would be including links or quotes from related blogs or publications! This goes a long way in encouraging critical thinking and increases reader engagement with YOUR brand.
03 Unique ideas
You need a great idea, an interesting story, and compelling visuals. Think of a unique idea for a campaign or promotion that is topical and relevant in today’s world. Create a narrative with an intriguing storyline. Power that up with high-quality images or videos so users can see what you have to offer
You can create a campaign that people will be interested in and want to share with their friends and social network. The key is coming up with a powerful idea and then telling the story of how you got there through engaging visuals or writing. Following that, you can promote it on social media channels where we know our target audience spends time.
One fine example of this is Google’s “Year in Search 2016” video, which captivated the hearts and minds of viewers globally. The two-minute video reviewed the top searches for 2016 and included footage and key moments that brought us together and tore us apart. You can watch the video here.
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