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3 Tips on how to get people talking about your brand

05 Oct, 2021 | Logo & Branding العلامة التجارية
3 Tips on how to get people talking about your brand

Great branding starts with people and the best brands and branding companies recognize that. In this day and age when there is a blizzard of advertising noise, its important to know how to get others talking about your brandAfter all, the best way to make sure people remember who you are is for them to share what they think about you with their friends, family and followers on social media networks like Facebook and Twitter. PrezLab has put together these 3 tips you can follow to get this process started: 

01 Genuine connection 

Engage in conversations with customers or prospects by responding quickly and genuinely. People want a real person behind the company that makes them feel valued as a customer or potential customer. 

Customer service is the lifeblood of any company and it can make or break your brand. People want a real person behind their interactions with companies, which means they’ll go out on a limb for someone who takes time to respond quickly and genuinely.  One way that businesses are ensuring customer loyalty is by being empathetic! Showing empathy goes much further than just telling customers they’re sorry; take action when something bad has happened by replying promptly so people don’t feel forgotten about–even if only momentarily. 

From a purely psychological perspective, people love to share their opinion and if they feel like youre listening, then they will be more open about sharing it with others. Show your appreciation for honest reviews or feedback by responding publicly on review sites that allow this as well as privately via email. This shows that you value all opinions even those which may not be so positive.  

3 Tips on how to get people talking about your brand

02 Sharing references 

Share content from other sources in your industry so readers can see how you fit into the bigger picture of things happening around them 

The best marketing is when you can show your readers how the content they are consuming fits into its bigger picture. By sharing content from other sources in our industry, we encourage people to look at us more critically and see what it really means for them as well. A great example would be including links or quotes from related blogs or publications! This goes a long way in encouraging critical thinking and increases reader engagement with YOUR brand. 

03 Unique Ideas

You need a great idea, an interesting story, and compelling visuals. Think of a unique idea for a campaign or promotion that is topical and relevant in today’s world. Create a narrative with an intriguing storyline. Power that up with high-quality images or videos so users can see what you have to offer 

You can create a campaign that people will actually be interested in and want to share with their friends and social network. The key is coming up with an interesting idea, telling the story of how you got there through engaging visuals or writing, then promoting it on social media channels where we know our target audience spends time. Think of an interesting idea, provide high-quality images or videos so users can see what you have to offer, and create a narrative with an intriguing storyline. Promote the content on social media channels where your target audience spends time.

One fine example of this is Google’s “Year in Search 2016” video which captivated hearts and minds of viewers all over the world.  The two minute video reviewed the top searches from the year 2016 and included footage and key moments that brought us together and tore us apart. You can watch this video here: You can watch the video here 

Looking for branding services in Dubai and across the GCC that tick these three boxes? Reach out to PrezLab for “out of the box” solutions and ideas.  

If you enjoyed this blog then you might also like these ones 

Coca Cola: The Branding Strategy that Made a Difference 

Branding: Its About Your Promise, Not Your Logo 

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