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The Benefits of Motion Graphics for your Brand

03 Jan, 2021 | Videos & Motion
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What you will learn from this blog?

 

1. Motion Graphics: A quick history & introduction 

2. Motion graphics vs. Videos: Is there a difference?

3. How do motion graphics help brands?

 

Motion Graphics

 

As always, we begin our blogs by defining our subject matter and go back to the basics. We feel, it’s always the best place to start. So, let’s get straight into it.

 

A quick history

 

Animation or digital footage creating the illusion of motion has been part of our lives long before electronics and other new media that we know of today. The art and technique of motion graphics manifested as ‘presentations through flip books or “zoetropes’’”, which conform to what motion graphics does. 

 

The founding father of computer animation was “John Whitney”. “Whitney was first using traditional manual motion picture processes. He later incorporated digital and modern motion graphics by the 1970s.

 

Definition

 

“Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.” It’s no surprise that all types of motion graphics like Explainer Videos for instance, are an effective communication method to get your message across. It’s effectiveness is actually two-fold:

 

1. The copy, the music, and the elements in motion come together to paint a picture for you about a certain concept where you don’t have to do it yourself. It already creates and tells that story for you.

 

2. Motion graphics are aimed at “engaging audiences and compelling them to take action, make a purchase or see a concept with fresh eyes.”

 

Motion graphics vs. Videos: Is there a difference?

 

You may have seen the terms “motion graphic” and “video” used interchangeably. Here’s an infographic for you to really understand the gist of it all.

 

 

The bottom line? Every motion graphic is a video. But not every video is a motion graphic, because motion graphic can’t be solely live-action.

 

How do motion graphics help brands?

 

And so, the questions begin to write themselves down: How can motion graphics impact your content marketing strategy? How do you choose between video or motion graphics that engage with your audience and achieve your goals? …etc.

 

A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video. 

 

Here are some interesting facts for you!

 

    • By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company

 

    • “More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (Studies show that 40% of consumers said they would rather watch a brand video than read the same information.)”

 

Motion graphic offers a mix of two things; what they do for the viewer and how they help you tell your brand story.

 

The 5 biggest benefits of Motion Graphics + Examples

 

1)  They distill information for easy comprehension. 

 

Don’t you sometime, or maybe most of the time, hear the sentence, “I’ll understand it better if I see it”? That’s because visual communication targets the way your brain processes information.  “In fact, visual processioning is nearly instant.”

 

Therefore, the visual storytelling element in motion graphics helps break down complex information, making it easier for the message to be delivered easily and clearly. 

 

Example:

 

2) They’re a passive experience

 

Videos, essentially, don’t ask much from the viewer. They don’t have to read, explore data, or exert much mental energy when watching a video. Motion graphics are the same. Remember, that the majority of consumers would rather watch than read the a piece of information. 

 

Example:

 

3)  They’re emotionally captivating

 

Generally, you are able to know if someone is a good storyteller or not, by how they make you feel after they tell the story, right? Motion graphics gives you the tool to help you communicate your story in a way where beyond attention-grabbing; it’s also affecting your emotions. It’s actually a biological response. (It’s why we experience physical fear in a horror movie or joy in a rom-com). 

 

The collective effort of the moody music, powerful voiceover, and stunning visuals help build an impactful story. And that is why motion graphics give you more control over how you tell a story than any other video format. Here’s a rule of thumb, If it’s on the storyboard, you can do it. There is no need to rely on anything else such as actors, weather…etc. for live action production for instance. 

 

Example:

 

4) They Can Be Repurposed

 

Another great thing about content pieces like Motion graphics is their flexibility and adaptability. You can use an evergreen topic or explainer video for example in different ways and on different platforms, as it helps extend the lifecycle of a campaign. 

 

You might divide a video into smaller pieces of content tailored for specific groups, or maybe even place it in a presentation or an e-book. 

 

With a variety of social and media platforms that support video format, you can have a piece of well-designed piece of communication that can serve you for years.  

Example:

 

5) They’re Great When You’re Short on Time

 

Another great thing about content pieces like Motion graphics is their flexibility and adaptability. You can use an evergreen topic or explainer video for example in different ways and on different platforms, as it helps extend the lifecycle of a campaign. 

 

“Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. Studies have shown that even “watching under 10 seconds of a video can help increase brand awareness and build purchase intent.”

 

“Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio (e.g., a busy trade show floor).”

 

Example:

Conclusion

When talking about motion graphics and other types of animation and video content pieces, it can get a little difficult to choose the right format for the message you want to deliver. 

 

Remember, content creation is all about testing out the waters; feel free to test out one particular message using different video and motion graphics methods. 

 

And no matter which type of animated video you use, you’re on your way to more engaging content for your audience. We at PrezLab are here to help you get it right every time. So, reach out, and let’s talk concepts.

 

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