With the abundance of data available online, there has been a rise in infographic design and information technology as communication tools. The way content is presented and created has transformed, people seek structured content that presents information to them efficiently and attractively.
The word infographics itself sums it up pretty well, it is a medium that combines graphic design, information, and/or stats. They are the visually compelling communication medium that allows marketers specifically to present complex information that comes initially as ‘raw data’, and transforms it into captivating graphics that not only convey the right message but also tell a story while doing so. As a visual medium, infographics explain dense and complicated facts and figures for simple and transparent understanding.
Now, what makes a good story great? Emotion.
Infographics have an emotional power that presents an idea, or a relationship of some sort, or explains how something works more quickly and effectively.
Infographics share information in an engaging and interactive visual format. The motion and colors in an infographic make it an attractive and compelling vision that draws the eye.
Many people are visual learners, so infographics are perfect for condensing complex ideas in simpler terms for all types of audiences to understand.
When information is presented through an eye-catching and fluid design, viewers are more likely to be interested in what a visual is trying to say.
They make big chunks of data less intimidating and overwhelming so that all kinds of people can learn from them.
Data and information are made more interesting with creative and narrative visuals, which make them more memorable in people’s minds.
Infographics simplify and explain complex concepts for audiences of different ages and backgrounds, which makes infographics ideal for individuals and businesses across all fields use infographics. Marketers and consultants use infographics to build brand awareness and connect with clients by explaining industry-related concepts. While, government agencies, nonprofits, and educators use infographics for purposes related to educating students or the general public on certain initiatives or to create awareness.
Infographics are a compelling format, they are sleek, informative, and work for a variety of different audiences and niches. When done well, infographic design can communicate valuable information in a purely visual manner. This is, of course, when it is created thoughtfully it commits to a tone, provides a concise summary, and ensures a clear statement that is tailored for its target audience.
In short, infographics have the ability to:
1 – Grab the attention effortlessly
2 – Deliver the idea easily
3 – Make the concept more interesting
“If you invest in high-quality infographics, the traffic and links they generate may help you achieve bigger and better results as compared to other forms of content.”
Besides their ability to quickly get people’s attention, infographics are also highly effective in getting people to learn and retain what they know. Studies have shown that a lot of people learn better visually and have a hard time understanding concepts without seeing images. Businesses can leverage the power of infographics to communicate complex marketing messages, show product benefits, and visually show stats and other data to really drive a message home. Almost all businesses regardless of the industry or size can find creative ways to make infographics work for them.
Infographics help simplify complex concepts easily and quickly. An infographic is effective when you think through what the underlying message is and how could it best be conveyed via infographic. The idea is to just not use infographics for the sake of it.
Here are some keys when designing infographics:
Decide on your infographic’s main objectives. Think of the narrative you want the infographic design to depict. Depending on the purpose or goal you want to achieve, you are then able to whittle down and choose the information you want to include. Afterward, you begin developing an outline for your infographic design that features the headers, data, and any design elements you intend to use.
Once you’ve decided on your infographic’s goals, you should begin collecting all the relevant information about the details of your topic. That includes information about your target audience, their interests, hobbies, ages, or other demographic information and reliable sources that authenticate your research. With all your research at hand, you can decide how the infographic is arranged and highlighted, as well as what information is worth disposing of.
Making infographics uses compelling graphics that attract and engage the target audience while simultaneously communicating your message. The layout of the information is an essential component of infographic design, so it’s important to be thoughtful of the style used in showcasing your information. Again, depending on the goals of your infographic, your layout will determine how the information is perceived. The layout will differ whether the infographic is to explore a concept, compare information, share information, visualize trends, or depict data.
A template is super useful when it comes to deciding how you want to arrange and present your data and the elements you want to incorporate. Focus on the structure of your outline, how does it flow? Are there enough elements included or is it too crowded? Once you have a template, you can then customize it and manipulate it to serve your goals.
When making infographics, there are several design elements to include from icons, shapes, lines, and others. The common elements used in infographic design include text, color, white space, and the use of alignment. Design elements are used to provide context, highlight certain points, bring consistency, or make the design more readable. Your template might give you an idea of where and how to use elements, but the elements you decide on, however, must remain consistent all throughout.
Decide on the platform that can help you best reach your target audience. Then share it on the channels where your audience is most likely to find them.
The point is to condense a lot of data and design a visual solution to interpret it in smaller pieces of content. The concept of ‘less is more’ could not be more vital; as the design itself should allow the user to navigate easily around the information quickly, without being confused or overwhelmed.
“Infographics can take on a language of their own by delivering information in an accessible way.” Creating designs that adapt to a universal language allows your message to resonate more with everyone.
In our world today, people, businesses, and ideas have reached the high potential of digital maturity and are still on the rise. Wanting to be a big fish in a small pond is the goal, but many question their ability to achieve it.
So, from a business standpoint; whether you choose to create a sales report or marketing strategy, each infographic design should be original. But how can you do that if you’re placed in a big pond? You guessed it. Your brand.
Your brand is your voice. It’s original… Through the creative use of color, proportion, fonts, images, and text, the design will speak for itself as you maintain a cohesive aesthetic with the subject matter and brand image of your organization.
There are several types of infographic design styles, all of which vary depending on the kind of information being displayed and the platform it is intended for. The most common infographic designs are:
The typical static infographic includes images and text that don’t necessarily require user input and so they serve as fixed resources. An emphasis on illustration is another common characteristic. Static infographics are proper for professional settings since you can use them in many different ways and across many different platforms. They can be used in blogs, articles, advertising, brochures, etc.
With the popularity of video content online, animated infographics are effective in gaining views on social media and presenting complex data in a refreshing and entertaining way. But what was once a mostly static form of content has evolved dramatically to include animation and animated elements that help make ideas more easily interpretable and engaging. Using moving illustrations or motion graphics is ideal for articles and tutorials online to give a more visual aid. Whether they’re GIFs or videos, animated infographics are intense visual pieces of content that are easy to consume and easily linked to.
In interactive infographics, the viewers are invited to participate to learn about the data. The data-rich visuals allow for more interesting data visualization, dynamism in the types of information that can be presented, and greater user engagement. This infographic design style lets the viewer explore the information at their own pace by allowing them to scroll, click, unfold, pan, and zoom over the infographic. In turn, these movements trigger the function within the design to display additional content making it Ideal for handling large data sets.
Since statistics are based on studies, evidence, and experiments they are great for reinforcing an argument. In a statistical infographic design, the charts and numbers are the main stars, with much less focus on text and narrative.
In an informational infographic, a topic is explored in depth using images and heavy text. Thorough and comprehensive, these infographics simplify the main ideas by making specific or niche subjects understandable.
Timeline infographics use a linear structure to portray information chronologically. Often this structure is used to present topics related to historical events, project milestones or timelines, the evolution of a product or business, plans, or biographical information regarding an influential person.
In a process infographic design, instructions or strategies are outlined in steps. A process infographic applies a balance of images and text to make it accessible to all types of learners. Usually used to convey information related to topics like product guides or digital marketing strategies.
A geographical infographic handles regional data such as weather patterns, global trade patterns, population growth, or mapping the physical locations of a target market audience.
Hierarchal infographic designs separate information based on categories or levels, creating a hierarchy. Typically, this type of infographic uses flow charts or pyramids to portray the information and uses elements such as lines and arrows to highlight connections. Hierarchical infographics are often used in showing family trees and management hierarchies.
List infographics summarize information and highlight the important takeaways through clever design. They are used to help remember information and use elements such as icons to list bullet points and summarize textual information.
Conclusion:
When developing an infographic, you are making the bundles of data more accessible to an audience. We highly recommend that you make use of infographics to uplift your content marketing efforts and boost your business ROI. You’re able to create customized designs that tailor to your business objectives and you’ll notice their effectiveness and importance instantly.
If you are looking for a custom infographic design that drives the message home for your business then hit us up at PrezLab. We have done some great infographics for our clients and are more than happy to put our creative prowess to work for you as well that cover the subject of presentation design.
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