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A Picture Equals A Thousand Words: The “What” and “How” of Infographics

28 Sep, 2021 | Infographics الرسوم البيانية
A Picture Equals A Thousand Words: The “What” and “How” of Infographics

How infographics grab attention

Infographics are a widely used communication tool used to convey complex information effectively and efficiently using visual representations like pictures, maps and charts. It significantly helps in stimulating our right brain – this is especially useful for those who are visual learners and who have short attention spans – which is almost all of us in this day and age.

In short, infographics have the ability to:

01 Grab the attention effortlessly

02 Deliver the idea easily

03 Make the concept more interesting 

Infographics are a great tool to enhance information comprehension and retention – quickly and easily

“If you invest in high-quality infographics, the traffic and links they generate may help you achieve bigger and better results as compared to other forms of content.”

Besides its ability to quickly get people’s attention, infographics are also highly effective in getting people to learn and retain what they know. Studies have shown that a lot of people learn better visually and have a hard time understanding concepts without seeing images. Businesses can leverage the power of infographics to communicate complex marketing messages, show product benefits, visually show stats and other data to really drive a message home. Almost all businesses regardless of the industry or size can find creative ways to make infographics work for them.

And in case you think we are kidding, here is an example of a sandwich being used to represent the components of a brand.

A Picture Equals A Thousand Words: The “What” and “How” of Infographics

Here is another good one we love – its a well thought out and well researched infographic that details the anatomy of Quora’s question and answer community. You can check it out here

How to use infographics effectively in business

Infographics help simplify complex concepts easily and quickly. It’s crucial that you think through what the underlying message is and how could it best be conveyed via an infographic. The idea is to just not use infographics for the sake of it. 

Here are some keys when designing infographics:

01 The images must match the data you’re trying to convey

02 Avoid using too many images all at once. Remember – the idea is to simplify.

03 Take time to choose the right graphic representation that’s on-point and related

04 Make it visually as appealing as possible

05 Choose a color scheme that works well in terms of the message you are trying to convey. In some cases, your            brand colors are the way to go

06 Do not use lots of text – after all that’s why you are designing an infographic in the first place

07 Make the infographic as fun and interesting as possible

08 Use your brand logo so that everything ties back to your brand

Overall, infographics are a great tool that businesses use as part of their marketing repertoire. If you are looking for a custom infographic design that drives the message home for your business then hit us up at PrezLab. We have done some great infographics for our clients and are more than happy to put our creative prowess to work for you as well that cover the subject of presentation design.

If you liked this blog, you might also like these ones:

5 Presentation Lessons You Can Learn from Steve Jobs Presentation Designs: How To Give Power To Your Point

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