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A short, animated video was developed to encourage caution among staff returning to work during the COVID-19 pandemic in a lighthearted approach. The video was simple and addressed safety control measures in a straightforward and good-natured manner.
Since the video addressed a wide range of nationalities, the characters designed represented different backgrounds for a universal tone. The characters allowed for a story-driven approach that focused on communicating the main idea.
The video encouraged a positive back-to-work spirit using a lively color palette and likable characters. The storyboard was easy to follow, with all elements tying back to the primary message from MOHAP.
All data and key information in this project are either publicly available, or have been sanitized/altered for confidentiality purposes.
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