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An informative animated video was made to creatively highlight the results of a COVID-19 survey. The video followed MOHAP's brand guidelines for color, design aspects, storyboard, voiceover, character design, and data visualization.
To appeal to the target audience, the entity’s local context was reflected through recognizable custom symbols. Through these elements, we showcased crucial, relevant data to create awareness.
The characters were customized to reflect the cultural context and retain the local feel. This created a more casual relationship and added credibility, which made it easier to connect with the target audience.
All data and key information in this project are either publicly available, or have been sanitized/altered for confidentiality purposes.
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