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Infographics for Business 101

10 Dec, 2020 | Infographics
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What you will learn from this blog?

 

1. 5 Reasons Why Infographics are Valuable to Businesses

2. What Role do Infographics Play in Business Campaigns

3. The Right Design brings the Right Emotion to the Right Audience

4. Infographic as a Solution to your Content Marketing Efforts

5. Final Points to Consider for the Visual Marketing you Need

 

5 Reasons Why Infographics are Valuable to Businesses

 

Content creation has never been more essential in today’s business world. It has become a key element in the foundation of a business’ success, especially in these competitive times.

 

So how do infographics fit in there? What do they mean to your business? How can your business benefit from them? What’s their success rate?

 

Let’s break it down, shall we?

 

1. It’s the info in infographics.

 

This highly effective tool delivers data and analysis in a way that helps your audience digest and understand information quickly and delivers an engaging and memorable visual experience.

 

2. BVV: Brand Value Visualization

We can agree that your brand is your original voice. Infographics go beyond telling people about your brand, they show it!

 

They reflect value, knowledge and skill. And this is why it is important that an infographic is a true representation of your brand… If you want to uplift your brand awareness content strategy in your digital marketing approach, infographics will do exactly that.

 

3. It’s about the EMA’s: The Experience, Memory and Association:

 

Here are a few scientific facts and figures for you:

 

    • Visuals with color increase people’s willingness to read a piece of content by 80%

 

    • Posts that include images receive 650% higher engagement than text-only posts

 

4. Sense & Simulation:

When you come across infographics, especially interactive ones, ask yourself these questions:

 

    • What captured your attention?

 

    • Did you learn anything?

 

    • Was it easy to visualize all this info and all these numbers?

 

    • Do you remember the information presented to you?

 

 

Not only do interactives help with retentiveness over static infographics, but they also involve more of the five senses. Instead of appealing only to the eyes, interactive infographics engage with sound and even touch as the user clicks and types.

 

By stimulating more senses, you’re helping your overall brand. In 2020, the engagement metric is one of the key metrics on all social media platforms and outlets. Boost yours simply by designing your information. Let’s wait and see if this changes in 2021. 

 

5. Be the wild fire:

 

As we mentioned before, the beauty of infographic form is its shareability. From your owned media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google+ to your own blog and even others.

 

When your infographics go viral, it has a positive impact on your marketing results, as they expand even further than your target audience.

 

Want to get even more specific?

 

Having backlinks from trusted websites can help you to boost your ranking on search engines. It is also important to use targeted keywords in the meta title, meta description, and alt tags of your infographic. This will increase your chances of appearing in the search results.

 

Infographics can also improve your online presence by increasing the followers of your social media pages. The more your infographics are shared and the more engagement you get (likes, shares, and comments), the more people will get to know your brand and the products you are providing.

 

1.1 Value of infographics on social media presence

 

What Role do Infographics Play in Business Campaigns

 

The only thing making a difference between a successfully thriving business and a failed one is, the adaptability of marketers to emerging technologies and always staying ahead of the game. This will ensure your gain of a competitive edge while being able to grow your business, generate leads and further enhance the relationship with their existing customers.

 

Now ask yourself…

What’s you favorite meme?

Do you see where we are going with this?

 

If you want to make an important point that you want your customers to carry away with them long after they’ve left your page, featuring it in an infographic is an effective strategy to make that happen.

 

Infographics balance text with visuals because visuals take less time and mental energy to process (at a rate of almost 60,000 times faster). As human beings, we are a forgetful bunch. Infographics combat this by being “sticky”: adding relevant images to information leads to a significant increase in retention.

 

1.2 Effects of Infographics feature: Before & After 

 

 

The Right Design brings the Right Emotion to the Right Audience. 

 

Infographics are rapidly growing in popularity, so you’re likely surrounded by competitors who are using these pieces as enthusiastically as you are. 
 

    • The emotions your infographic evokes will help determine how much people want to share it.

 

    • When developing an infographic, it’s crucial to keep a well-defined target audience in mind. In order for your infographic to garner the attention and traction you want, you need to select topics and data that are relevant.

 

1.3 Popular Emotions

 

Infographics as a Solution to your Content Marketing Efforts

 

WHY SHOULD YOU INCLUDE THEM

 
Social media is all about being social , right? Infographics serve a similar purpose. They require the business to be social with their existing and potential customers in a subtle manner. 

 

Infographics are dynamic design solutions, whether as standalone posts on a web page, or as part of a holistic content launch, they are able to serve the right goal, if used and placed correctly.

 

Here is how you can make use of an infographic design as a solution: 

 

01. At the top of the funnel, you can promote interactive graphics on social media and place yourself into industry conversations by designing around recent trends. 

 

02. Further down the funnel, this visual content allows you to collect prospect data based on how they interact with your graphics. For instance, if the design is a question-and-answer format, you can track the specific route their responses took – one direction could signal the user is simple a site visitor with little interest in your product, whereas the other direction could mean a visitor is actually a warm lead. 

 

You can gather and track info based on your business goals: What was your bounce rate from the infographic landing page? How many downloads were there? Did your infographic go viral on social media? Your customers’ engagement with the infographic will help to inform future marketing decisions.

 

 

“Creating an infographic requires you to really put yourself in the shoes of your customer to understand what information and data is most relevant to them”

 

Final Points to Consider for the Visual Marketing you Need

 

We believe in content that converts, and content that makes an impact. Without visual elements, your content marketing dollars are wasted. So keep these in mind when you want to begin or amend your marketing strategy:

 

01. Infographics are a great tactic for bringing more soul into your marketing efforts. After all, they are not merely data. They are stories. 

 

02. Infographics help in establishing your business as an expert in your respective field. “Investing in building and distributing high-quality, informative content will help demonstrate your knowledge and skill set as a business.” 

 

03. Infographics also help to attract new leads, thanks to their simplicity — they’re a quick way to understand a complicated issue. 

 

04. With downloadable content like infographics, you can capture the contact information of potential customers, which allows you to create more targeted and hopefully higher ROI (Return on Investment) marketing campaigns.

 

Conclusion

 

The beauty of information architecture is its adaptive nature that always gets the right message across. At PrezLab we deliver static, interactive, and animated designs that communicate what you want to say.

 

Are you ready to take your information to the next level?

 

Reach out to us and we’ll help you get there.

 

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