Branding Project

Learn. Grow. Improve.

Edraak’s brand was recreated to reflect its identity as an organization that equips its clients with learning tools to meet modern-day challenges. The new brand incorporated bright, youthful elements that can inspire viewers to take action and realize their potential.


The aim was to define a purpose and brand identity. To connect with the target audience, the new brand infused more personality and color to bring it to life and convey the message in a more conceptualized, cohesive manner.


Conceptualizing the brand identity

The goal was to showcase Edraak’s values and establish a strong conceptual foundation through visual elements. We introduced a thematic hierarchy and flexible design elements and chose a bold color palette and pattern choice to convey energy and optimism.









PrezLab Logo

All data and key information in this project are either publicly available, or have been sanitized/altered for confidentiality purposes.


Mehr Hussain TikTok for business


"They are highly responsive, reliable, and punctual, and they have been an active and dynamic partner"