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Prezlab developed a video for an IKEA campaign that spoke to diverse consumer preferences. The animated video uniquely represented the different Saudi customers and their preferences in a bold and exciting style.
The video transformed mundane visuals into engaging content with multiple animated characters and colorful scenes. All to creatively demonstrate how the customer can aspire to achieve smart homes.
The fluid animation gave a laid-back, effortless feel that invoked a sense of ease with the audience. Also, we personalized the characters to depict the average Saudi consumer, their personalities, and their home preferences.
All data and key information in this project are either publicly available, or have been sanitized/altered for confidentiality purposes.
Mehr Hussain TikTok for business
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