Data Visualization: Choosing the right chart for your data

Effective data visualization has become more important than ever in the data-driven landscape. Data visualization is the primary tool for transforming raw data into meaningful insights that relate to your audience. Choosing the right chart is necessary for how you convey this data. Each data type has its own characteristics and benefits from a thoughtful approach to showcasing it to ensure its impact.

Understanding the data visualization landscape

By understanding the terrain of the data landscape, you can begin to navigate the datasets and gain insights.

Categorical vs. quantitative data

One fundamental aspect of data visualization is distinguishing between different data types, including categorical and quantitative. The categorical data sets deal with distinct groups (or categories), while the quantitative data deals with numerical values. The disparity in data types calls for different techniques for visualizing them, and by understanding these differences, you can then effectively and accurately communicate information.

Identifying trends vs. relationships

When it comes to data analysis, the distinction between identifying trends and revealing relationships impacts the goals and outcomes of the analysis. While both are useful for extracting insights from data, they still serve specific purposes. Consultants in particular are often tasked with spotting trends and patterns in a dataset is valuable for understanding developments while differentiating between trends and relationships allows you to explore connections and how various factors influence each other.

Data volume and complexity

One critical point usually overlooked in data visualization is the amount of data involved. Understanding how the size and complexity of the data can impact a chart’s effectiveness is necessary to create meaningful and insightful presentations. When dealing with intricate datasets, how the information is conveyed visually can make or break its message.

Choosing the right type of data visualization

Knowing when to use the right chart is the key to effective data communication. Each chart type serves a different purpose and highlights different aspects of a dataset.

The Bar Chart

Bar graphs help communicate clear comparisons. When handling extensive data and lengthy labels, a bar chart prevents clutter, especially when making comparisons of more than 10 items. They can be either horizontal or vertical, making them a versatile graph type that facilitates comparisons and tracks changes over time.

Bar chart

The Line Chart

Line graphs offer a way to showcase trends across various data categories, making them the preferred option for tracking long-term or short-term changes in data. They can accommodate multiple groups within the same period to reveal effective comparisons and insights. Businesses can use line graphs to show sales rates, monitor performance, and dissect data trends and relationships.

Line chart

The Pie Chart

Pie charts are a more dynamic way of illustrating data that also represents various categories as the sum of a whole. In the context of customer roles in a company, pie charts can showcase the composition. For a more interesting visual representation, you can also use donut charts to display that same information in a more exciting way. Ideally, this type of chart is best for demonstrating percentages and proportions, showing the relationship between categories and the dataset.

Pie chart / donut chart

The Scatter Plot Chart

A scatter plot identifies the relationships between two distinct variables and reveals the distribution patterns within a dataset. They are particularly useful when handling a large variety of data points and need to highlight their similarities. Scatter plots bring numbers to life by plotting them along two axes, one for each variable. They are ideal for highlighting patterns between variables and showing trends, correlations, and clusters.

Scatter plot

The Area Chart

Area charts are versatile due to their ability to showcase cumulative data and highlight data often communicated through line charts. Area charts offer insights into trends and patterns by depicting the progression of data over some time or across categories. Their ability to convey complicated data in a visually appealing way makes them a useful tool for analyzing data.

Area chart

The Gantt Chart

A Gantt chart is often used as a project management tool to illustrate the work completed over a time period in comparison to the total project timeline. Usually, Gantt charts include two sections, one to outline the lists of tasks, and another to showcase the timeline with the schedule bars to visualize the amount of work.

Gantt chart

Combining different types of data visualization

When it comes to data visualization, combining different charts can certainly enhance a presentation’s clarity and depth. For example, you can combine data visualization by merging bar charts that depict monthly sales figures with a line graph that charts its growth trends over time. This juxtaposition not only allows a comprehensive overview of the data but also enables a viewer to grasp the correlations more naturally.

Combining data visualization

Data visualization is an indispensable tool for transforming data into insights and understanding how your data needs to be represented ensures that it remains an effective tool in your arsenal. Utilizing data visualization tools in the right way not only does your data justice but is also key for bringing about valuable insights that lead to action.

Data Storytelling: A guide for effective data narratives

Data storytelling has emerged as a vital tool for transforming complex data into actionable and relatable narratives. It is a process that combines data, narrative, and visual elements to put insights into context and leverage them to be better understood and acted upon. It takes a clever eye to create a compelling narrative out of chunks of lifeless data, but in this guide, we will break down the process to turn any information into an engaging story that captivates audiences. 

What is data storytelling?

Data storytelling is the process of communicating ideas and insights from data using narratives to put insights into context and encourage action from your audience. The three main components of data storytelling are data, narrative, and visualization. Data is the foundation of the story, with all the numbers, insights, and analysis that enable you to understand the full picture. The narrative or storyline communicates these insights acquired from the data, as well as the context and recommendations. Finally, data visualization is needed to represent the data story visually through graphs, charts, or images for clarity.  data storytelling breakdown

Why is data storytelling important?

Data storytelling turns complex data into compelling narratives that help audiences retain information in a way that resonates with them. It allows raw data to transcend and offer insightful narratives that are relevant to the audience. Combining numbers and narratives is an effective approach on two fronts: the numbers assure credibility and data storytelling helps make the numbers stand out. This way, there isn’t a surplus of overwhelming numbers, and every piece of data is intentional and purposeful. 

Data storytelling also democratizes data, making it accessible to audiences from a variety of backgrounds. Using the visual aids and narratives that make data storytelling possible ensures that anyone can grasp the data’s implications and how it connects to other business objectives. 

Data storytelling vs. data visualizations

Although data storytelling and data visualization can be used interchangeably, they play different roles in communicating information. Data visualizations are often a piece in a larger narrative, a tool used to illustrate a single point or concept within a story. Meanwhile, data storytelling is about infusing different visual elements with expertise to highlight trends within an industry. For visualizations, they could show trends over time, while data storytelling provides background and ties it to a broader context. 

How to tell a story with data

Data storytelling is a broad process that can be approached in several days due to its technical and versatile natures, there are key components that can be applied anytime: 

Find the story within the data

The first step in determining the pieces of a data story begins with understanding the narratives that lie within the data. Discern what the data is saying; are there any correlations, links, or patterns? Your understanding of the data forms the foundation for a resonant story. Data storytelling is not always a clear-cut process; sometimes the story stands out, and other times it requires deeper discernment to uncover any meaningful insights. The insights that you catch shape the data story’s overarching themes and ideas, creating an engaging narrative from the raw data. 

Determine what data matters

There is a high chance you might get swept up by the sheer volume of available content, which is why selective focus becomes vital. Begin by pinpointing which data directly informs the story; that way, you can start to prioritize which data sets are relevant and weave together narratives. Using a targeted approach maintains clarity and keeps you focused on the essential points without getting sidetracked by extra data. 

Identify the most effective data visualizations

Using data visualizations plays a huge role in conveying data in a simplified manner, and with the variety of visualization types available, choosing one that complements your data is essential. Let’s say you would like to show trends changing over time, that would mean that a chart that incorporates time series is the ideal format for sharing it. Choosing a data visualization tool is less about aesthetic appeal and more about ensuring that the data is comprehensible and accessible to the audience.  

Assess how the data are calculated 

An important step in data storytelling is analyzing how the data is calculated. Determining how numbers are calculated impacts how you choose to tell the story; depending on the calculation approach, the data’s message can either be misrepresented or amplified. Unless you clearly lay out how the calculations were made, the story will get muddled along the way. 

Lay out simple data points

As with all forms of data communication, less is more. Overloading your audience is inadvisable, so it’s crucial to identify the key points of your data findings and highlight them. For example, instead of listing all the responses to a survey, it is much more impactful to highlight how 80% of respondents gave the same response. Not only does this approach simplify how you present data, but it also compels you to be more thoughtful about your narrative. The points you decide to highlight should always align with the overarching narratives you are sharing.

Organize the data thematically 

When working with data, organizing the data based on sequence can feel like a natural step; however, it often results in a disjointed narrative that fails to convey the central message. Instead, focus on organizing the data based on a theme, which can also involve gathering correlating information across data sections. The idea is to focus on the overarching question that is being answered, and by aligning each statistic with the relevant argument, the data story becomes more coherent and effective. 

Provide context

Data alone does not create a data story; providing a background and foundation for an audience to fall back on is an essential part of crafting an effective narrative. This requires continuously framing your insights within the realities and context to communicate the full picture. For an audience to comprehend the complete narrative, a comprehensive context is needed for a deeper understanding. 

Structure your story

Data storytelling is still storytelling, and it benefits greatly from incorporating traditional storytelling structures to enhance its impact. Setting up the story with an introduction, followed by rising action, climax, and resolution, culminates in a thoughtful presentation of the data. Creating a storyboard and utilizing this familiar formula creates a flow that captures the audience’s attention and gives them a comfortable format to follow and process. 

Data storytelling is more than just a way of presenting information; it is an art form in itself. The process of discerning insights, structuring data, and shaping a narrative is satisfying to ensure clarity and engagement. In an increasingly data-driven world, effective data storytelling is a vital skill that allows us to communicate data clearly and meaningfully. 

The world of interactive presentations

Interactive presentations provide us with a whole realm of engaging, dynamic, and entertaining slide decks that capture the audience’s attention. With pictures and videos that spark interest and polls and questions that invite dialogue, interactive presentations are conversation starters. Using interactive elements could make a presentation more immersive, even encouraging active participation from your audience. 

What is an interactive presentation?

Interactive presentations are exactly what the name suggests; they are presentations with an engaging format that interact with the audience. Interactivity is powered by features such as hyperlinks and navigation tools that allow the presenter to play a video, showcase information with animation, or display pop-ups. Using these features is not only about the extra pizzazz; it’s about their function in creating audience engagement.

Going beyond the traditional formats for presentations, interactive technologies allow for a more organic experience—a presentation that feels more like a dialogue. Presenters in this case are no longer chained to a particular layout; instead, they can adapt their presentation as they see fit based on the audience. This flexibility allows for a deeper connection between the presenter and the audience, which is essential for an impactful and memorable experience. 

How is an interactive presentation different from interactive content?

Interactive content refers to videos, animations, polls, games, or other features that engage an audience. An interactive presentation combines these features intentionally and meaningfully to share them with the audience. Through an interactive presentation, a presenter embeds interactive content into their storytelling.

Why do you need interactive presentations?

Audiences have different expectations now; they are no longer interested in static monologues. Viewers expect engaging multimedia to be a given in a presentation, so presenters should adapt to align with their interests.

They encourage team-building.

Not only do interactive presentations let the presenter engage the audience, but they also let the audience engage with each other. Breaking away from a traditional monologue is a welcome change for any audience, and features such as polls and games encourage team-building and create a collaborative environment. This is particularly beneficial for team dynamics, as it encourages breaking the ice and promotes camaraderie.

They make learning easier.

Interactive presentations transform passive audience members into active participants in the learning process. Instead of reading or listening to the explanation of a concept, they get to engage in an exercise that puts it into practice, including links to explore, questions to consider, and props to handle, which invites the audience to interact directly with the presentation. This approach makes the content more memorable, practical, and easier for the audience to retain. 

They allow for personalized delivery.

Incorporating interactive elements into your slides will make them more personalized and thoughtful for your audience. Tailoring a presentation to include interactive features customized to your audience encourages them to participate by asking questions and offering feedback, keeping them interested. 

Interactive presentation

How do I make a presentation interactive?

To create an interactive presentation, you must seek ways to actively engage your audience. The growth of interactive presentations correlates with the emergence of new technologies and software tools, simplifying dynamic content creation for all skill levels. Various techniques and tools help turn conventional presentations into dynamic conversations. 

Real-time polls

Polls can feel like an almost cliche tool for interactive presentations, but that doesn’t mean they can’t be used for an original, refreshing approach. PowerPoint add-in tools such as ClassPoint help you create real-time polls that can be adapted live based on the audience’s perceptions. Imagine proposing a question at the beginning of your presentation, playing on the audience’s misconceptions. Here, you can gather insight into the audience’s biases. Once you’ve disproved their misconceptions, you can review the poll again and revise any changes in the respondents’ viewpoints. 

Navigation slide 

An effective technique to make a PowerPoint interactive is by incorporating a “navigation slide.” This slide serves to provide a visual roadmap for an audience and allows them to easily jump from section to section. With clear links and buttons in the navigation slide, viewers are able to browse through a presentation to reach the content they are most interested in. Plus, it allows the presenter to navigate their content quickly, whether it is revisiting a certain point or jumping ahead to a specific topic, keeping them in control. 

Clickable buttons 

Adding clickable buttons to slides greatly increases the interactivity and personalization of a presentation. Using buttons gives the audience a sense of autonomy and allows them to navigate through the slides at their own pace and explore different sections. It enables them to have a unique experience of self-learning. Clickable buttons can also link to other reading materials or relevant social media accounts. Not only does this make learning more enjoyable for an audience, it is also tailored to individual preferences. 

Interactive infographics

Interactive infographics are emerging as a game-changer in the world of data visualization; they bring a whole new level of interactivity and dynamism to your traditional infographic. They can be animated in order to bring life to the data, or they can include clickable elements that invite the user to engage with them. Each type works by gradually revealing data, which maintains the viewer’s curiosity and focus and also avoids overwhelming them. The format communicates data in an easily digestible narrative that is accessible and effective. 

Incorporating different media 

A surefire way to make a presentation more interactive and engaging for an audience is to incorporate multimedia. Images, videos, and audio all break the monotony of tedious text-heavy slides and also cater to different learning styles. It allows the visual learners in the audience to resonate with vibrant images and infographics, while the auditory learners retain concepts through audio clips or voiceovers. These multimedia elements transform a presentation into a more immersive experience that fosters better retention among the audience. 

Interactive presentations are an exciting leap in communication, revolutionizing it by building an effective bridge between a presenter and their audience. By integrating features such as clickable buttons, animated infographics, and interactive charts into presentations, audiences become active participants in the conversation. The beauty of interactive presentations lies in how personalized and flexible they are, giving presenters the freedom to adapt their content in real-time to resonate with their audience. Embracing this new wave of presentation technology is key to creating impactful messages and lasting connections. 

Web Design Trends 2024: Elevating web experiences

As web design continues to evolve, new exciting developments have made their way into the digital landscape. Creating an intuitive and seamless experience for website visitors is now an essential part of website design and has a profound impact on how users perceive your business or establishment. In this blog, we explore the new trends expected to take center stage this year. But one thing will continue to be true: web design is all about impressions!

UX-Focused Design

One of the most important and transformative aspects of web design is integrating UX-focused design. You might notice the emphasis on user experience on many websites, and there’s a good reason for that: crafting an immersive, user-friendly web experience leaves a lasting impression on site visitors. Plus, it can more easily lead users to create traffic and conversions. From the navigation bar, hero image, buttons, or text, structuring them clearly and concisely to serve the user engages them.

UX Design
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Vibrant Gradients

Gradients are making a comeback in the design world, and web design is no exception. Making their way into backgrounds, typography, and even logos, enhancing the visual appeal of these elements. In web design, they are versatile and can be used across different elements, making them stand out when infused with gradient accents. They can also be used to highlight essential messages, which can help drive engagement.

Gradient Design
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Clear or Visible Borders

One standout development is the use of clear and visible borders. This trend adds structural clarity to a web page by implementing well-defined borders around different sections or images. Borders are an easy and elegant way to simplify navigation and also draw attention to certain parts of a webpage. This is especially true for websites regarding e-commerce, portfolios, or business pages, as they can elevate the web design with a symmetrical and balanced touch.

Border Web Design
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Micro-Animations

Micro-animations, unlike micro-interactions, do not require the user to interact with the webpage to prompt them. They are small, impactful animations that ensure a seamless interaction by guiding the user through a website. They create a charming element in an online space and implement it organically by considering the natural motion and flow.

Micro Animation
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Nostalgic Web Design 

Nostalgia is always a powerful emotion to revisit, and it brings a sense of familiarity to the viewer whenever it is used. Embracing the aesthetics of a bygone era adds a sentimental and familiar touch to a website, so implementing elements from the 1990s or early 2000s Internet can add an exciting edge. It is delightfully unpredictable, but always welcome.

Nostalgic Web Design
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Large Typographic Hero Images

In website design, the “hero image” is the central image or banner that is in the page’s header, and it’s an essential staple of any homepage. It is an opportunity to grab the viewer’s attention with a single visual. Using typography in the hero image is a break from the typical standard, and it’s an opportunity to share your website’s message and personality directly. A hero image with bold, extra-large typography is a sure way to make an impression on every website visitor and is a testament to the impact of typography on the current digital realm.

Hero Image Typography Web Design
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Use of Artificial Intelligence

Integrating artificial intelligence (AI) into web design has been a game-changer for any website. Of course, the development of AI is constantly changing, but its impact on the digital space is undeniable. One example of incorporating AI into website design is through additional features such as chatbots, where visitors interact with the website to facilitate simpler navigation. AI can also appear on e-commerce websites by guiding users to similar products and other aspects they may be looking for.

AI Chatbox
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Micro-Interactions

Micro-interactions add vitality and dynamism to a user’s experience. They are these tiny animations that respond to the user’s interaction with the website. For example, micro-interactions can look like buttons changing color when a cursor hovers over them or a scissors icon doing a snipping motion when clicked. Using these small animations makes the visitor’s experience more enjoyable and interactive, and are bound to make waves in the next era of web design.

Micro Interactions
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The digital landscape is constantly evolving, and in recent years, there has been a clear shift toward a more user-centric design that makes a user’s visit simpler. Bold, eye-catching gradients and typographic hero images also play a role in grabbing the user’s attention and leaving them with a strong impression. In this ever-changing digital landscape, where captivating user experiences are essential, we, as a presentation design agency, understand the importance of blending aesthetics and functionality to leave a lasting impression.

References:

Pitch Perfect: A checklist for investor presentations

Investor presentations are a narrative of a business’s journey and potential, the purpose of which is to build confidence in your venture. Capturing stakeholders’ interests requires a strong vision on your part, from a solid mission statement to highlighting the market opportunity. In this blog, we will cover all the essential elements needed to make a thorough pitch that can sell your idea. 

The checklist for an unforgettable investor presentation 

For a well-crafted pitch, you need all the right facts and figures to support your venture. But before that, you must consider how you frame your ideas to tell their story effectively, mainly using the following sections: 

Your mission or vision

For a pitch deck, it is important to clarify what the purpose and mission of your venture are. Include a mission statement that outlines your vision for your initiative to gain the confidence of potential investors. This mission statement acts as a guidepost for your company’s path, assuring stakeholders by sharing your core values and overall aspirations. In this section, however, it is important to maintain being ambitious and realistic so as not to oversell yourself and make promises that you cannot keep. By capturing your company’s vision, you can then build on this mission statement to communicate the planned trajectory with your investors on board. 

The problem

One of the most attractive selling points for any business is how it addresses a specific issue and fills a gap in the market. Articulating the problem you are trying to solve through your initiative is crucial when trying to seek investments. Many investors treat their contributions as investments in long-term solutions. So when you are presenting your venture, frame the problem to relate to the audience by highlighting its significance. For your pitch to make an impression, you should aim to frame the issue by presenting its relevance in the current context. 

The solution

Once you have identified a problem, the next step is to present a solution that addresses it. The solution you share (i.e., your product or service) should demonstrate what distinguishes it from other solutions in the market. This is often the section of the investor presentations that stakeholders are most interested in, so when describing the solution, make sure to be comprehensive but concise because this is where your audience decides whether or not to consider your proposition. Here, they need to grasp the distinctiveness of the solution and also the value that it offers to the marketplace. 

The business model

In a pitch deck, explaining your business model is necessary to offer investors reassurance and knowledge. The business and revenue models are the backbone of an enterprise; they show investors the potential and capacity of your business. Here, you showcase how your business is meant to generate revenue, but it also presents a strategy for how you plan to achieve it. Breaking down revenue streams and their contributions to a business’s overall growth equips stakeholders with an understanding of the venture’s projected trajectory. Offering transparency with your plans fosters trust with your stakeholders, plus it shows the thought and planning that went into your business operations. 

The product

The central objective of creating a pitch deck is to showcase your product or service. A product demonstration or a detailed overview can give the audience a palpable understanding of what you are offering. And these demonstrations usually paint a more vivid picture than words and statistics ever could. An engaging product demonstration offers a window into your product’s features and benefits in a more tangible way. However, it is important to remember that a product demonstration is not only about showing the product; it is also about highlighting its unique attributes and how it addresses certain challenges. The demonstration should ensure the product makes a solid impression and stays at the forefront of your stakeholder’s minds. 

Your traction to date

Showing off your momentum enhances your credibility and adds a larger appeal to your venture when stakeholders can see the potential. Adding your traction to date solidifies all the progress you’ve made so far. Illustrate the journey through tangible metrics such as revenue, user growth, and other KPIs to build confidence in your enterprise. Moreover, if your business has received accolades or been highlighted in case studies, then show those off as well. Positive feedback and word of mouth speak volumes and are usually influential factors for persuading stakeholders.

Market opportunity

In business, investors are most interested in a venture’s potential within the market. Effectively identifying and presenting your business’s market opportunities in a compelling way is key to attracting stakeholders. To ensure that you have a persuasive presentation, build a case by doing thorough market research, digging through the size of the target market, and examining where it presents opportunities for business growth. Evidence is crucial in these discussions; data is needed to emphasize the market size and potential growth and to support your argument and become a promising contender. 

Your target customers

Understanding your target customers is a key step in ensuring a venture’s success, and it’s important to communicate this to potential investors. When you define who your target market is, you can tailor your venture to address them directly. Plus, it also helps build confidence with your investors. By helping investors envision the demographic you are catering to, they develop a clearer image of your business. Moreover, considering the competitive landscape, awareness regarding the key players in the industry is essential, especially as you should strive to differentiate yourself from these competitors by highlighting your unique selling points. 

The next steps

When wrapping up an investor presentation, present a clear roadmap that outlines the following steps for your business. Not only does this offer an idea of what the future holds, but it also demonstrates the strategies you have to proceed into the next stage. You can include investors in your plans by keeping them informed; this also helps them imagine their position in the upcoming phases of your business journey. This forward-looking perspective is what builds a partnership.

In the dynamic business world, having a clear vision is paramount. Using your investor presentation to outline your vision with all the nitty-gritty details makes it resonate with the stakeholders. As you create an investor deck, remember that every slide and every fact should reflect your brand’s potential. Through this presentation, you are building relationships and setting the stage for your brand’s prosperous future. 

8 Presentation design trends you should know about for 2024

Presentation design is an ever-evolving field of design that continues to grow more innovative and exciting every year. In a world saturated with data, messages, and information, effective communication is paramount. The interesting dynamic between design and technology continues to inspire new ways of sharing information visually. Here, we discuss eight new presentation design trends that we predict are going to be influential in 2024.

If you want to learn more, you can check out our video on YouTube about the latest presentation trends:

 

Simplicity and minimalist design

Despite the new trends that flow in and out every year, simplicity still reigns supreme. The allure of minimalist design still grabs viewers with its clean, uncluttered frames that are organized well enough to follow the content easily. The appeal of minimalism comes from the way it draws attention to the most fundamental elements and ensures that they are the focus of a design. It also offers a subtle way to be bold by making the primary visual the center of attention. For presentations, simplicity can help emphasize your message and ensure it resonates with the audience effectively with clarity.

Minimalist design
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Interactive charts

Data visualization stands as an art form within the realm of visual communication, particularly presentations, as it can simplify intricate data into captivating visuals. Going into the new year, the power of data visualization stands strong, and the value it offers is as important as ever. Interactive charts breathe life into data by bringing the viewer closer to the data being presented. For example, animated charts and dynamic graphs invite the audience to observe patterns of change and highlight key insights while allowing them to explore the information at their own pace.

Interactive chart
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Infographics as presentation design

Another popular and timeless form of data visualization is infographics. In the digital era, they have become a primary form of visual communication utilized across different fields and industries, from finance presentations to public service announcements. Infographics transcend language and can attract and educate viewers from diverse backgrounds with clarity and straightforwardness. In presentations, infographics are some of your best allies, bringing together visual communication and informative data to craft a compelling narrative for your audience.

Infographic example
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Dot display graphics

Using dot-display graphics is an emerging trend in graphic design that blends modern and retro aesthetics for fun technology-inspired visuals. This style merges dots into typography or incorporates them into backgrounds and images to add a high-tech appeal to your slides. The style of monochrome dots is also heavily featured in more modern or minimalist presentation styles. They are a super versatile trend that adds a unique touch; depending on how they’re used, they can lend a futuristic or nostalgic feel to your overall presentation.

Dot display design
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Pixels in presentations 

Another trend that balances between the past and present is using pixelated visuals in presentation design. This style is inspired by the early internet days, which lacked high-resolution images and is now repurposed to create a retro yet contemporary aesthetic. The pixels aesthetic incorporates 8-bit pixel elements such as typography and graphics and contrasts it with modern visuals. This nostalgic approach creates a compelling touch that highlights innovation, futurism, and possibilities.

Pixelated design
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Freehand sketches

Freehand sketches add a spontaneous and eccentric touch to any slide, whether with simple accents or central illustrations. They add a handcrafted charm that is easily adaptable to the context, especially considering the contrast with often-digital designs. Scribbles show us that presentation design does not need to be rigid; it can be fluid, free-spirited, and unpretentious. Moreover, they give off a sense of authenticity, which can sometimes feel needed in a professional setting. Adding endearing doodles throughout your slides expresses personality, highlights ideas, and simplifies concepts.

Doodles template

Expressive typography

Typography is a staple in every presentation design and has long transcended traditional fonts as the main means of expression. Now, designers infuse personality into their typography to reflect the style of their message as well as their brands. Mastering typography with innovative letterforms makes your message stand out even more and allows it to take center stage. Fonts are not just about the text; they make a statement in and of themselves by conveying their prominence, boldness, elegance, or whatever other feeling they’re meant to showcase. Using expressive typography contributes to a visual narrative that enhances the impact of a presentation by ensuring that the message sticks with your audience.

Expressive typographic
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AI-generated images

As coding becomes a creative asset, creating mesmerizing visuals to incorporate into your presentation becomes easier than ever. Generative or AI art is a useful tool for creating visuals that represent your ideas and brand identity once you’re able to crack the right code and share the right prompt. This provides you with an art style that reflects the role of technology in design and enriches your slides. With tools like ChatGPT’s DALL·E, Midjourney, and Adobe Firefly, and some adventurous experimentation, you can join the wave of this new art form.

AI generated background

As we look through different artistic directions for presentation design trends in 2024, we have a peek into the future of visual communication. The core principles of presentation design remain the same with its objectives of clarity, but embellishing it with unique styles makes it a more engaging visual experience for audiences. Whether you’re sticking to the classic minimal styles or open to experimenting with AI art, there are endless ways to share your ideas in a presentation that can leave your audience impressed.

References:

(1): https://www.pinterest.co.uk/pin/147211481562003145/
(2): https://www.hongkiat.com/blog/js-library-interactive-charts/
(3): https://visual.ly/community/Infographics/food/food-thought
(4): https://www.behance.net/gallery/178021823/DOTWORLD-Dot-Maps-for-All-195-Countries
(5): https://www.behance.net/gallery/144448515/Hyebird
(6): https://www.vecteezy.com/vector-art/27032656-coffee-is-always-a-good-idea-vector-typography-design-for-t-shirt-restaurant-coffee-shop-coffee-day-quote-hand-drawn-lettering-on-dark-brown-color-background-coffee-day-typography

54 Most famous graphic designers of all time

Graphic design is an industry that has grown and evolved so much over time that it seems hard to believe that it has only been around since the 1950s. Although we typically associate graphic design with logos and websites, the contributions of several designers over the years have exemplified the importance and complexity of design as a factor that influences and inspires consumers.

In learning about the history of graphic design, there are names of famous graphic designers that you should know. These designers are thinkers and pioneers who adventured with the tools they had to push forward the field of graphic design.

Who is the most famous graphic designer?

Saul Bass is thought to be the most famous graphic designer. If you don’t recognize his name, you will certainly recognize his work. Saul Bass designed several iconic logos, such as the logos of Quaker Oats, Kleenex, Minolta, and AT&T, as well as the movie posters for many beloved films like Psycho and West Side Story.

Who was the first graphic designer?

Considered the father of graphic design, Paul Rand was the first to separate fine art from graphic design by emphasizing accessibility alongside aesthetics.

How do graphic designers become famous?

Simply put, it is networking and making connections. Putting yourself out there as a designer is the best way to create awareness about yourself and your work; build a portfolio, work on your interview skills, and take the first step to reach out to clients.

Other methods for getting exposure are building a strong website that showcases your work and getting your work published in relevant publications.

Who is the richest graphic designer?

It’s not clear who is the richest graphic designer since designs may vary in price depending on the commissioner. But looking at their net worths, Chipp Kidd and Michael Bierut have high net worths of $16 million and $1.4 million, respectively.

The importance of graphic designers

In our digital age, visuals have become an indispensable part of a brand. They make the necessary first impression on a consumer and need to grab their attention long enough for them to make a decision.

Taking ideas and translating them into reality, graphic designers use typography and illustration to breathe life into a client’s vision. They are an essential asset to any content creation team.

Most famous graphic designers & artists

Whether you’re a designer looking for inspiration or an amateur who wants to get started, these are 54 graphic designers you should know. These are designers who made an impact in the field of graphic design and inspired their successors.

1 – Saul Bass

Saul Bass got his start working in advertising, but after designing the film poster and film credits for Carmen Jones (1954), he became a graphic designer.

Bass distinguished himself by incorporating kinetic typography, or animated text, into title sequences and end credits of films; notable examples include his work for Psycho, Vertigo, West Side Story, The Man with the Golden Arm, and The Shining.

Aside from film posters and credits, he also designed logos for Quacker Oats, Kleenex, and several other brands. And though these logos have evolved since, they have retained their roots as Saul Bass designs.
Saul Bass designs

2 – Stefan Sagmeister

One-half of the design partnership Sagmeister & Walsh, Austrian designer Stefan Sagmeister is known for his minimalist and neutral aesthetic for several acclaimed clients. He is most known for his work on album cover art for bands and musicians like Lou Reed, The Rolling Stones, Aerosmith, Jay-Z, and David Byrne.

Stephan Sagmeister design

3 – Chip Kidd

Currently, the art director for Random House, Chip Kidd started at Knopf Publishing House and has designed nearly 75 covers a year for over 30 years. He’s designed book covers for Haruki Murakami, Donna Tartt, Oliver Sacks, David Sedaris, and Bret Easton Ellis. He’s also a regular contributor to The New Yorker.

Chipp Kid book covers

4 – Massimo Vignelli

When designing logos and assets for Bloomingdale’s, American Airlines, and Ford, Vignelli borrowed from modernist tradition to incorporate it into his designs for different industries.

As a self-proclaimed “information architect,” Vignelli aimed to condense big ideas into digestible bits for users. His philosophy and legacy are palpable in New York City, as evidenced by his work on the New York City subway map and signage he designed in 1972, which are still used daily by thousands of New Yorkers.

Massimo Vignelli

5 – Michael Bierut

A Pentagram partner since 1990, Michael Beirut designed pieces for clients across all disciplines. From the Hillary Clinton campaign logo, branding for Saks, The Atlantic Magazine, the New York Jets, and the Brooklyn Academy of Music, his work can be found all around New York City. He’s also a lecturer, critic, and writer for the New York Times.

Michael Beirut Designs

6 – Milton Glaser

The mind behind the iconic “I Heart NY” logo, Milton Glaser knows what it takes to create a powerful, timeless design. Presented with the National Medal of Arts by the US Government in 2010, Glaser is also a lecturer and the founder of New York Magazine.

Milton Glaser Logo

7 – Paula Scher

To grasp Paula Scher’s influence, you only need to take a look at some of her clients: Microsoft, New York City Ballet, the Museum of Modern Art, Shake Shack, the Sundance Institute, and New York City’s Public Theater, to name a few.

She is the first female principal at the Pentagram firm. Her innovative use of type as a visual image in her work is deemed to have a lasting impact on the world of design.

Paula Scher Design

8 – Peter Saville

Responsible for one of the most reproduced designs ever, Peter Saville is behind the famous album art of Joy Division’s “Unknown Pleasures.” He has created album covers for artists such as New Order, Wham!, and Peter Gabriel. His vivid and expressive style set a new standard for album covers.

Peter Saville Cover

9 – Jessica Walsh

The other half of Sagmeister & Walsh and later the founder of &Walsh, Jessica Walsh’s colorful and retro vision made her a regular collaborator for clients like Jay-Z and Levi’s. She also teaches at the School of Visual Arts in New York.

Jessica Walsh Designs

10 – Aries Moross

Aries Moross (previously Kate Moross) founded their studio in 2012 working on branding and commercial projects for brands like Nike and Ray-Ban. Yet, with their starkly original, bright, and chaotic typography, the studio found itself focused on music-related projects. Notably, they have created designs and artwork for One Direction and the Spice Girls’ comeback tour.

Aries Moross

11 – April Greiman

Greiman was among the first to use technology for graphic design in the 1980s, embracing digitization and even finding ways to incorporate glitches into her work. Influenced by Wolfgang Weingart, April Greiman also introduced his new wave style to the United States scene with her own colorful and acid-laced twist.

April Greiman

12 – David Carson

Largely self-taught, Carson’s style is unconventional, edgy, and grungy. His experimental techniques solidified him as a star in the design world in his role as the art director for the magazine ‘Ray Gun.’

David Carson design

13 – Herb Lubalin

Lubalin’s typographic design, or “typographics,” picked up where copywriting lacked and enhanced written text. His cleverness allowed him to adeptly visually convey language and know when to embellish the text. He is also the typographer behind the ITC Avant-Garde family of fonts.

Herb Lubalin logos

14 – Paul Rand

In Paul Rand’s 1947 book Thoughts on Design, he wrote about his ideology on design, primarily his belief that design should be functional as well as aesthetic. His theories have shaped what we now know as graphic design.

He also pioneered the modernist Swiss Style of design, which focused on legibility and visual hierarchy.

Paul Rand logos

15 – Max Miedinger

Miedinger’s contribution as a successor of Paul Rand’s Swiss Style movement was the Swiss typeface, a minimalist typeface otherwise known as Helvetica. It was a perfect reflection of the Swiss style captured in a font, clean and flexible, and it helped shape the movement later on.

Max Miedinger font

16 – Wolfgang Weingart

Weingart offered an antithesis to clean, minimalist styles with his spontaneous and chaotic designs. His designs were experimental and chaotic, imagining a new-wave approach to graphic design that includes a more instinctive way of creating.

Wolfgang Weingart design

17 – Alex Trochut

Inspired by street fashion and pop culture, Alex Trochut uses a visual language that is extravagant and eye-catching, creating designs with overlapping styles and genres. His clientele includes brands and musicians like Nike, Vampire Weekend, Arcade Fire, Coco-Cola, Apple, Mac, and more.

Alex Trochut

18 – Dana Tanamachi

Tanamachi famously got her start through a chalk illustration at a housewarming party. Her intricate artworks then made their way into redesigned book covers for classics like Peter Pan and The Wizard of Oz and brand campaigns for Nike and Penguin. She specializes in typography, lettering, and detailed illustrations, both of which have contributed to her success.

Influenced by her work, Prezlab’s designers use her as an inspiration when creating book and report designs.

Dana Tanamachi book cover

19 – Louise Fili

Louise Fili specializes in branding for food products and restaurants. Her work borrows from modernism and her Italian-American heritage and focuses on typography. She was also an art director for Pantheon Books and designed over 2,000 book covers.

Louise Fili branding

20 – Morag Myerscough

Known as the queen of color, Myerscough is a designer whose studio and projects focus on environmental graphic design, creating large and lively 3D pieces for schools, offices, and exhibitions. She uses bright and vibrant colors to make spaces more exciting.

Morag Myerscough

21 – Adrian Frutiger

Frutiger advanced and adapted typography for the digital realm by developing several digital typefaces, including popular typefaces such as Président, Univers, Frutiger, and Méridien. His work of legible and beautiful typefaces can be seen on signs in London and Disney World.

Adrian Frutiger Font

22 – Alan Fletcher

The British “father” of graphic design, Fletcher’s use of typography and visual language solidified graphic design as an essential element for businesses and not only a decorative embellishment. He is known for designing logos for the Victoria & Albert Museum and the Institute of Directors.

Alan Fletcher designs

23 – Bradbury Thompson

Thompson was known for his incessant experimentation with styles and methods. By mixing surrealist, traditional, and postmodern styles by layering and incorporating photography, he created inspiring works that challenged tradition.

Bradbury Thompson

24 – Ivan Chermayeff

Using abstract shapes instead of letterforms for his logos, Chermayeff and his design firm are responsible for dozens of memorable and iconic logos, including those for National Geographic, the Smithsonian, PBS, and NBC.

Ivan Chermayeff logos

25 – Jan Tschichold

Tschichold’s book Die Neue Typographie set new standards and guidelines for typography and typographical hierarchy that are still referenced today. He created many typefaces and is known for creating the classic orange Penguin covers, for which he designed over 500 covers.

Jan Tschichold book covers

26 – Neville Brody

Inspired by punk culture in the 1980s, Neville Brody created edgy and experimental designs for several album covers, magazine covers, and advertisements. Including his work as art director for The Face magazine.

Neville Brody album covers

27 – Otl Aicher

Otl Aicher is best known for creating the 1972 Summer Olympics logo, which is also a perfect representation of his minimalist approach, bold colors, and pictograms that he also adapted for several signage systems.

Otl Aicher logos

28 – Susan Kare

You might not recognize the name, but you certainly recognize her work. She is the designer behind many of the original Apple’s Mac interface elements like the trash, paint bucket, lasso, floppy disk, etc, that were the base for much of the designs we’re familiar with today. She is also behind the typefaces Geneva and Monaco.

Susan Kare icons

29 – Alex Center

The mind behind several ad campaigns for Coca-Cola, Vitamin Water, and Smartwater. He eventually founded his own design company, CENTER, which focuses on packaging design.

Alex Center branding

30 – Carolyn Davidson

When the founder of Nike approached Davidson, he asked for a logo that could represent movement. The result was the ever-memorable and iconic Nike checkmark, for which she was paid $35. After Nike went public, she was compensated for the difference in 500 shares of stock.

Carolyn Davidson Nike logo

31 – George Lois

Over his 10 years at Esquire magazine, George Lois challenged the status quo with his memorable, and occasionally controversial, magazine covers. His 1968 Muhammad Ali cover, for example, depicted the boxer with arrows through him to evoke themes of martyrdom for his identity and beliefs.

George Lois Esquire covers

32 – Jonathan Barnbrook

Barnbrook designed influential and contemporary typefaces such as Bastard and Tourette. Later on, he became David Bowie’s go-to designer in his later career, designing album covers for Heather, The Next Day, and Black Star.

Johnathon Barnbrook designs

33 – Lauren Hom

Creating work for Google and Starbucks, Lauren Hom’s career in graphic design was initially unplanned, but her whimsical and intricate typography gave her work a shareable quality that brands strive for.

Lauren Hom design

34 – Leta Sobierajski

This designer is an eclectic in every sense of the word. Working with photography, art, graphic design, and fashion and working across disciplines, her quirky and colorful style has been useful for her wide range of clients, including Tate Britain and Gucci.

Leta Sobierajski design

35 – Lindon Leader

His FedEx logo solidified him as a leader in graphic design, his subtlety and cleverness made the logo the icon that it is. Alongside FedEx, he also designed assets for Hawaiian Airlines, DoubleTree Hotels, and CIGNA.

 

Lindon Leader Logos

36 – Luke Choice

Hailing from Australia, Choice borrows from comic books and cartoons to create art that tells effective stories through visual design. His dreamy and colorful style can be seen in his work for Samsung and Adobe Max.

Luke Choice design

37 – Abram Games

Games was a WWII artist who created hundreds of political poster designs. Following his motto of “maximum meaning, maximum means,” his style is simple and direct to highlight core messages.

Abram Games poster

38 – Alexey Brodovich

His interdisciplinary and experimental approach to design during his term as an art director at Harper’s Bazaar made him an instrumental graphic designer. Constantly playing with trends, his modern and stylish taste informed his work in textiles, posters, magazine layouts, illustrations, and more.

Alexey Brodovich design

39 – Alvin Lustig

Lustig’s approach suggested that instead of representing the content of the book, a cover should convey the tone and style. This approach to book cover design was an original method that has now become standard practice.

Alvin Lustig

40 – Armin Hofman

A pioneer in Swiss design, Hofman’s clean and powerful designs represent the Swiss movement’s core ideals. He aimed for effective design with a meaningful purpose to create something timeless.

Armin Hofman Graphic Design

41 – Cipe Pineles

Cipe Pineles’ career is full of firsts: she was the first female designer member of the Art Director’s Club in New York, the first female art director for a magazine, and the first designer to hire fine artists to create mass-market covers. Her work is featured across diverse magazines, including Vogue, Seventeen, and Glamour.

Cipe Pineles vogue cover

42 – Claude Garamond

You might recognize the name Garamond from the font. Born in 1505, he was the first person to specialize in type design, paving the initial road to type design and graphic design as a whole. In addition to Garamond, he also created the fonts Sabon and Granjon.

Garamound font

43 – El Lissitzky

Lissitzky’s strong visual language in Russian propaganda posters used stylized shapes and bold colors. A pioneer of the Bauhaus movement, his work influenced the next generation of contemporary graphic designers.

El Lissitzky design

44 – Erik Nitsche

Throughout his 60-year-long career in design, he added his modernist touch to everything he worked on. His emphasis on design being a tool extended beyond the commercial meaning to include an industrial one.

Erik Nietzsche Design

45 – Hermann Zapf

Hermann Zapf pioneered the move from press printing to computerized typography. And in addition to creating a typesetting program that offered a blueprint for many current softwares, he also created many typefaces such as Palatino, Optima, and Zapf Dingbats.

Hermann Zapf Font

46 – Jacqueline Casey

Casey’s work introduced Swiss typography and design to the United States, a marriage of modes that shaped contemporary design. Her work featured Swiss-inspired cleanness with poignant messages.

Jacqueline Casey Design

47 – John Maeda

Maeda pushed boundaries in every medium he worked in, including digital and analog mediums. His exploratory use of computerized media helped develop motion graphics as we know them today.

John Maeda Design

48 – Josef Muller-Brockmann

Another proponent of the Swiss movement, Muller-Brockmann’s work emphasized what he called “radical minimalism,” which used geometric shapes and clean fonts with touches of bold color. His legacy in the Swiss movement lies in his use of grid systems, a widely useful tool for designers today.

Josef Muller-Brockmann design

49 – Ladislav Sutnar

Specializing in information design, Sutnar used design to make sense out of nonsense. To aid his aim of creating clarity, he used a notable technique of dialing back the color and type palettes.

Ladislav Sutnar Graphic Design

50 – Lester Beall

Beall is remembered for his transformative attitude toward graphic design; he treated designers as problem solvers with the potential to add value to the marketing world. His avant-garde and uplifting work set a standard for designers to imagine timeless pieces.

Lester Beall

51 – Lucian Bernhard

In the era of art nouveau, Bernhard embraced his own version of minimalism. As an art director for advertisements, he used flat colors and no slogans, relying instead on a plain illustration and a logo for a clean, dialed-back look.

Lucian Bernhard design

52 – Muriel Cooper

Cooper was a graphic designer who started using computers in her work before they were commonplace. Her use of movement, visual depth, and 3D shapes was groundbreaking and pioneered the development of computerized graphic design.

Muriel Cooper design

53 – Seymour Chwast

Contrary to the Swiss movement, Chwast’s expressive style involved fusing design and illustration in original, playful ways. His novel approach was able to repurpose past design trends into fresh and interesting new iterations.

Seymour Chwast poster

54 – William Golden

Golden was a pioneer in the post-WWII era who was to mold the field of graphic design. His spirited designs pushed design into new territory. His work helped define what graphic design is as a field and emphasized differentiating between artists and graphic designers.

William Golden Graphic Design

Dozens of designers with unique visions have added to graphic design as a field and bettered it as a craft, so you can see how graphic design became the ever-expanding field we now know it to be. It is forever changing and evolving thanks to the fearless experimentation and relentless creativity of different designers. Overlapping personalities and clashing ideas have granted endless possibilities for the imagination to wander.

Sources:

How to structure your “big idea” pitch for maximum impact

When pitching and presenting big ideas, it’s important to consider the structure of your presentation from the very beginning. In this blog post about presentation design, we will lay out a pitch structure you can use when presenting an idea for a new project. We’ll call this presentation approach “The Big Thing,” a six-step method for winning the hearts and minds of your audience.

The structure for a powerful pitch presentation includes the following:

Step 1: The Primer

Take your audience back to a time before a certain technology existed, one similar to yours but not quite what you are pitching. Here is where you set up the context of your “big pitch.” For instance, let’s go back to the beginning of cloud computing. Before the cloud existed, did you ever think that Dropbox could grow into a company with over 400 million users? The “big thing” in this scenario is pointing out the potential growth of cloud computing and how it will substantially change the business landscape.

Step 2: The Ups & Downs

Once you’ve established that the cloud is a big deal, use this section to talk about how some current companies are doing well by embracing it while others completely ignore it. Since your idea is to create a storage platform in the cloud, this section sets you up nicely for your next step: suggesting all the good things to come for those who have embraced the new technology. The key here is to try to drive your point home by indicating how things will improve even more in the future. The more you emphasize this idea, the better you will do in the rest of the presentation.

Step 3: The Benefits

Next, hint at the idea of a happy ending without going into details about your company yet (Dropbox). You’ll want to make sure that your audience is aware that happiness is not a guarantee unless they take part in or support your new project. This is where you capitalize on their FOMO (fear of missing out).

Step 4: The Specifics

Now that you have laid down a solid foundation, the next step is to get into the crude details of the project. The trick here is to package everything into 3 memorable talking points – no more, no less. These three talking points should address how the company will deal with current and future challenges and maximize the next great opportunity.

Step 5: The Proof

If you have proof of success, such as early customer beta data, customer testing that you have conducted, peer reviews, or anything else that would showcase your project as primed for success, then this is the step where you put it on display. The idea here is to show data-driven evidence to prove that success is just a matter of time.

Step 6: The Ask

Once you have gone through all the previous steps correctly and compellingly, the final step is almost natural—The Ask. Lay out your request clearly and concisely while briefly going over how you will use the money (or any other resource being requested) to take the project over the finish line.

And lastly, a quote from Albert Einstein that we think is fitting when it comes to pitching big ideas: “If you can’t explain it simply, you don’t understand it well enough.

Tip for creating a pitch

As a presentation design company in Dubai, we love sharing our knowledge of what works and what doesn’t. If you have enjoyed this post then you might also like to read:

McKinsey-style business presentations

How you can make your sales presentation “pitch-perfect”

How to avoid the dreaded “Death by PowerPoint”

Get your PowerPoint blackbelt with these hidden features

There is more to PowerPoint than text boxes and “image insertion”; this blog pulls back the curtain on some of the best ones we love to use as a professional presentation design agency in Dubai!

If you’re like most people, you probably use PowerPoint for work or school presentations. But did you know that there are features in PowerPoint that can help you design better presentations? Here are a few presentation design features in PowerPoint that you may not have known about.

There are three stages to designing a presentation: planning, designing, and delivering.

Each stage requires its own set of skills and knowledge. Presentation designers must be able to understand the needs of the audience and communicate with them. They also need to have a strong understanding of the latest PowerPoint features and how to use them effectively. PPT designers must be able to create visually appealing presentations that engage the audience and deliver the desired message.

There are a few PowerPoint presentation features that can help you create better presentations, no matter your skill level in design.

Here are six features you can use to improve your PowerPoint presentations:

01 Presenter View

This view allows you to see your presentation on one screen while your audience sees something different on another. This is handy if you want to include notes or additional information that you don’t want your audience to see. To enable Presenter View, go to the Slide Show tab and click on Set Up Slide Show. Under Show Type, select Presenter View and click OK.

02 Custom Shows

This feature allows you to create a presentation within a presentation. For example, if you’re giving a presentation on marketing tips, you could create a custom show that contains only the marketing slides. To create a custom show, go to the Slide Show tab and click on Custom Shows. Now click New, give your custom show a name, and select the slides you want to include. When you’re finished, click OK.

03 Action Buttons

You can add action buttons to your slides to allow your audience to take action during your presentation. For example, you could add a button to allow the audience to send an email or visit your website.

To add an action button, go to the Insert tab, click on Images, and find the Action Button. Choose the button type, and then click OK. Add whatever text or image you want to appear on the button, and then position it where you want it on your slide. Then click on Apply when you’re finished.

04 Built-in themes and templates

PowerPoint comes with a variety of built-in themes and templates that you can use to create professional-looking presentations. To access them, click on the “Design” tab at the top of the PowerPoint window.

05 Use custom fonts

 If you want to add a bit of personality to your presentation, try using a custom font. To do this, click on the “Format” tab and select “Fonts.” From there, you can browse through the different fonts and choose the one that you want to use.

06 Add multimedia

Adding multimedia elements such as images, videos, and audio can help make your presentation more engaging. To add multimedia elements, click on the “Insert” tab and select the appropriate option.

All in all, PowerPoint is a powerful presentation tool that can help you create presentations that are both professional and engaging. There is a range of other features that liven up a dull presentation, such as slideshows with text, images, and videos, and you can also add interactive elements like quizzes and polls. You can also create slideshows that are responsive to changes in the screen size, so they will look great no matter what device they’re being viewed on.

And finally – your delivery is key. Make eye contact with your audience and speak clearly and confidently. Pace yourself so that you do not lose your audience’s attention.

If you want Prezlab’s PowerPoint experts to work on your next presentation, then hit us up!

How to choose the best presentation color schemes & combinations

Selecting a color scheme that stirs the desired reaction in your audience is a tricky and challenging process. Unfortunately, picking out an appropriate color scheme isn’t as simple as putting together the colors you like. The color choices used in a PowerPoint presentation reflect the character and personality of your business. When the color wheel offers itself to your imagination, how do you know how to use it correctly?

We cannot underestimate the power of color. It’s a language of its own, influencing emotions and setting the mood for your presentation before you even begin to speak. Presentation slides can convey a relaxed, professional, or confident persona based on the color scheme alone.

What do colors mean?

Starting off with the tough question: what is color?

All that color comes down to is perception. When an object reflects light, it reflects different combinations of wavelengths that our brains interpret as color. And once we begin to understand color theory, we start to have a better understanding of how we perceive colors.

What is color theory?

Color theory offers a foundation for understanding the rules around color and color schemes. It is a basic guideline for mixing colors and analyzes the visual effects of how colors mix or contrast with each other.

Once you understand the logic of color, you can create and use color palettes more effectively and confidently.

Primary colors

Primary colors are colors that cannot be created by mixing colors and they are yellow, red, and blue. When it comes to creating a color palette, the primary colors anchor the color scheme. Meaning that using any one or any combination of the primary colors will place limits on your color scheme when you decide to select other colors.

Secondary colors

The secondary colors are created by mixing the purest form of any two primary colors. The three secondary colors are orange, purple, and green.

Tertiary colors

Tertiary colors take things a step further. They are created by mixing a primary color with a secondary color, making them a mix of several colors. But unlike secondary colors, they are not mixed in equal amounts.

For example, red-purple, or magenta, is a mix of red and purple, meaning it is two parts red and one part blue.

The six tertiary colors are red-purple (magenta), red-orange (vermillion), blue-purple (violet), blue-green (teal), yellow-orange (amber), and yellow-green (chartreuse).

The color theory wheel

The color wheel is a chart that organizes colors in a circle to showcase the relationships between the primary, secondary, and tertiary colors. From the mind of Isaac Newton, a color wheel is a tool used to visualize colors to help facilitate the creation of color schemes. Color wheel

What are the additive and subtractive color theories?

The additive and subtractive color models are systems of color reproduction related to how the eye receives light to produce colors.

The additive colors are red, green, and blue, or RGB. The RGB color models are for electronic screens like computers or TVs. It begins with black and then adds red, green, and blue light to convey a spectrum of colors. When more colors are added, the result is lighter and closer to white. With the three colors combined in equal amounts, you get white light.

Meanwhile, the subtractive color model applies to any color typically seen on a physical surface, namely paper. In this model, you subtract colors to get closer to white. The subtractive colors are cyan, magenta, yellow, and key/black (CYMK), and these are usually the colors listed on printer cartridges. When these colors are printed, they absorb the light and appear black.

How to choose the best presentation color schemes & combinations

How to combine colors?

Using the color wheel, we can experiment with color combinations to create original and effective color schemes. There are seven major color schemes in graphic design that designers regularly use and return to.

Warm colors

If you draw a line through the color wheel, it cleanly separates the warm and cool colors. The warm colors are reds, yellows, and oranges, and they are hues associated with energy, brightness, and action.

Cool colors

Cool colors are blues, greens, and purples, and they often connote feelings of peace, calm, and serenity.

Cool and warm colors

Complementary colors

A complementary color scheme comes from combining colors that stand directly opposite each other on the color wheel (such as purple and green, orange and blue) and their respective tints.

Since this color scheme offers a strong contrast, it’s best to use one color as a dominant color and use the second color as an accent in designs. Use contrast to highlight important points in your presentation.

Complementary colors

Split complementary colors

A split complementary color scheme features a selected base color and the two colors that neighbor that base color’s complement. The result is a versatile and nuanced color palette that is more diverse than a complementary color scheme while still maintaining a healthy and interesting contrast.

Although this color scheme is easy to achieve, it can be tricky to maintain. A split complementary scheme offers more color combinations, but it takes a bit of experimenting to find a good balance.

Split complementary colors

Triads and tetradic color combinations

A triadic color combination creates a balanced contrast by featuring three colors at an equal distance from each other on the color wheel, forming a triangle. However, it can feel overwhelming when the colors selected are bold. This can be handled by choosing one color to be the dominant one and using the others sparingly or by selecting a softer tint.

A tetradic color scheme is achieved by drawing a rectangle on the color wheel, resulting in a vibrant color scheme.

Triads and tetradic color combinations

Analogous colors

Analogous colors sit next to each other on the color wheel and together create a soothing color scheme. When using analogous colors like red, yellow, and orange together, it’s best to have one color dominate, the second color support, and a third color accent.

Analogous colors

Monochromatic colors

With a monochromatic color scheme, you choose one color and support it with its varying shades and tints. The result is a calm and consistent feel that looks polished and professional. This type of color scheme is easy to use since you only need to select one color and then use black, white, or grey to change it. 

Monogamous colors

How to choose a color scheme?

These formulas for putting together color combinations are easy to pick up with enough practice. Yet, the challenge lies in the other factors you must consider when choosing colors for your color palette, which affect the impact and effectiveness of your color scheme.

Consider the user experience

When creating a presentation, consider the audience and the purpose. For example, using a monochromatic color palette is appropriate for a professional presentation, while complementary palettes are versatile for different types of occasions.

But also remember the details; for example, a bright background could be distracting and make it hard to read the text.

Set a mood for your color scheme

What is the mood you want to convey? If you want an energetic presentation, you’re better off using brighter colors like reds and yellows. While shades of blue are great for creating a peaceful and serene mood. Or you could tone down the clutter by creating negative space in black or white.

Working with high contrast

Be clever with your use of contrast. If you’re using a dark background, use light text that your audience can read, and vice versa. It’s important to use high contrast in more professional presentations to draw the audience’s attention to the contents. Draw attention to your important points with accent colors.

Follow the 60-30-10 rule

Originally an interior design rule, the 60-30-10 principle has proved to be a great tip for graphic design. It adheres to a balance of 60% of the main color (for backgrounds), 30% of the secondary color (filling in shapes or images), and 10% for the accent colors in outlines and text.

Refer to your color wheel

Use the color wheel to your advantage. Refer to it constantly to select color combinations of different color schemes. Sometimes, a color scheme that may look good in theory might not work with your presentation. It takes several tests to find a scheme that resonates with your personality and serves your presentation.

Draft multiple designs

As with any creative endeavor, there is no way to find out how your ideas will work without drafting and experimenting. In your quest of finding the appropriate color scheme, you need to create multiple drafts with your palette suggestions and see which works best. It’s good to step away from your work and sleep on it to refresh your perspective.

Keep it simple

Don’t overthink it. Keep your color scheme simple. A monochromatic palette is a great starting point for beginners since you’d only be working with one color. For more advanced users, try not to work with more than four colors; anchor your design in one dominant color and use the others for support.

Avoid unnecessary usage of color

Exercise restraint. Not every instance will need an explosion of color. For example, in a chart with only two variables, heights, and length suffice as differentiating factors. But when a third or fourth variable is introduced, then the color becomes necessary to emphasize or highlight differences.

Be consistent with color across charts

When using multiple charts and graphs, make sure to be consistent throughout the presentation when referring to the same groups. It keeps the document neat and organized and helps the reader follow along.

Leverage the meaningfulness of color

Different colors hold different meanings and symbolism. If you’re using color in graphs to represent certain groups, then keep in mind the colors they are typically associated with to make it easier for a reader to follow.

A general rule to follow is avoiding high color brightness and saturation or at least keeping them to highlight a particular element. 

Attend to color blindness

Be inclusive of those with color blindness. The most common form of color blindness causes those afflicted to confuse red and green, and less commonly the confusion between yellow and blue. So use variety in the lightness and saturation to differentiate between colors rather than relying only on hue.

Sites like Coblis have color blindness simulators to help you get an idea of how your visuals will look and if there are potential ambiguities.

Types of color palettes

When it comes to data visualization, color is a necessary component in visual aids such as charts and elements. Misusing color could be distracting or confusing, but using color productively helps you tell the story you want to tell. Depending on the data you want to convey, there are different types of color palettes to consider.

Qualitative palette

A qualitative palette is used when the information presented deals with categorical variables such as age groups, countries, race, etc. In a qualitative palette, a distinct color is assigned to each variable or group.

A qualitative palette relies on the colors to differentiate between several variables, so try to limit the palette to no more than ten colors. Any more would create confusion in distinguishing between groups. Play around with hues, lightness, and saturation to create distinctiveness between colors.

It’s also important to maintain overall cohesion to not create unintentional bias by highlighting certain variables more than others.

Qualitative palette

Sequential palette

A sequential palette is used when the variables are numeric and typically portrayed sequentially. Often in a sequential palette, the lightness or hues are the distinguishing factors between variables.

The use of lightness is the most recognizable form of a sequential palette, which is why a single hue could be used. Low values are connoted with lighter colors, while darker colors are used for higher values. Otherwise, it is recommended to use two adjacent colors from a warm or cool palette.

Sequential palette

Diverging palette

A diverging palette is applied when numeric variables have a central value (like zero). It’s useful to think of a diverging palette as two sequential palettes meeting at a middle point. The two sides are assigned two distinctive colors, and as with sequential palettes, lightness is used to portray distance from the central value.

Diverging palette

Discrete vs. continuous palette

Sequential and diverging color palettes interact with data values with either discrete colors akin to a numerical value or through a continuous fading function between the variable and color.

Often, the process of creating color palettes follows the first method of using discrete or distinct colors, even though it would make sense to use a continuous color function to communicate the relationship between values.

However, people distinguish details such as length or position more quickly than they do color differences. So discrete palettes highlight patterns in the data, and we can set a clearer range within a discrete palette. While on a continuous palette, data would be pushed into a narrower range.

Discrete and continuous palettes

 

How to create a color scheme for your presentation

With the variety of color schemes and color palettes possible, where do you even begin creating your own? There are many variables involved in building a color scheme for your presentation, so start at the root and select colors appropriate for your goal. You can also reach out to our team for their presentation design (and palette-making) expertise.

Our presentation design services

Pick your colors

Building a color scheme begins with selecting colors that fit your purpose and mood. The process of picking colors is simplified once you can select a base color to build on.

The dominant color

Visual language is very effective in creating a subconscious connection and resonating with your audience. So begin by selecting a dominant color that encapsulates your beliefs and best represents your topic and niche to create the base for your color palette.

The secondary color

A secondary color supports your scheme’s dominant color and makes it stand out more.

The accent color

Accent colors are used to contrast and emphasize points in a presentation. Complementary colors make for perfect accent colors as they offer a bold contrast that attracts the eye. Accent colors are meant to be used sparingly to not overwhelm the viewer.

Color combinations

Keep colors in balance

Maintain a balance with your color palette and diversify the use of colors in highlighting text or brightening slides. Apply the 60-30-10 rule to your dominant, secondary, and accent colors.

Use the theme color palette

When creating your presentation, take advantage of the theme palette feature in PowerPoint and Google Slides. This tool allows you easy access to your color palette and lets you quickly change the colors of text and elements in your presentation at once without having to do them individually.

Use the tools at your disposal

There are several tools available for building a color scheme and using color palettes in presentation and design software. Use them to create a cohesive and engaging color scheme to be used in your presentations.

Tools and resources for using colors

By now, you should have a pretty good idea of color theory and how to build a color scheme. However, that shouldn’t discourage you from using tools and resources that help you speed up the process of selecting the perfect color scheme for your presentation.

Data Color Picker

Data Color Picker is a great tool for generating color schemes for sequential and diverging palettes. Often, some hues are left out between the two endpoints of a sequential palette, but Data Color Picker has a default tab for palettes that is perfect for generating multi-hued palettes.

Chroma.js Color Palette Helper

This tool has detailed options for crafting a color palette, with options for the type of palette desired (sequential, diverging), correcting lightness, and a color blindness simulator. These features of the chroma.js Color Palette Helper allow for more refined and cohesive palettes.

Color Thief

Since there aren’t many tools for creating qualitative palettes, you could extract potential color palettes from images with colors that resemble your intended mood. Color Thief is a tool that lets you generate a color palette from your own uploaded pictures. Although you would need to tweak your options to create an appropriate palette, Color Thief is a great starting point.

Viz Palette

Similar to Coblis, Viz Palette is a color palette tool that allows you to see how your palettes are perceived by individuals with different color perception deficiencies and color contexts. Furthermore, you can alter the color palette instantly in the tool.

Adobe Color

Adobe Color is a free Adobe tool for building color palettes based on different schemes and combinations. Moreover, it offers premade color schemes to play around with, use in your presentation, and even save if you’re an Adobe user.

Illustrator Color Guide

In the Illustrator Color Guide, you could generate a 5-color scheme along with its tints and shades based on the one color you select. And with preset modes, you could select the type of color scheme you want to create. You can save your color palettes to return to them in future presentations.

Preset Color Guides

Chances are, you’re familiar with Microsoft Office products. Well, did you know that all of the Office softwares have preset color schemes that you can use for your projects? In PowerPoint, you can find the color schemes in the Colors menu in the Slide Master view. You could select an option or customize your own.

5 Foolproof presentation design styles that always impress

We all know that presentation design plays a vital role in any business presentation, which is why it is important to be aware of the current presentation trends. Since great sales presentations or pitch decks can win and retain clients and help get that much-needed round of funding, all the details will matter.

In this blog, we will cover some of the most popular presentation trends you can use for your next presentation.

So let’s jump right into it.

Flat Design

Flat design is one of the most popular trends in modern presentation design. It has been around for some time now, and it has become increasingly popular over the years. This trend is characterized by its simplicity and minimalism, making it very appealing to designers looking for something clean and fresh with a minimalistic approach to content layout. 

Flat design

Minimalist Presentation Design

The minimalist trend is also very popular among designers these days, as it offers a similar approach to flat style but with a more modern twist. This trend focuses on simplicity, cleanliness, and ease of use all of which are qualities that have made this style so popular among users today.

Minimalist presentation design

Colorful, Bright, and Bold Styles

Designers are looking for more creative ways to attract audiences. A popular trend in presentations is using colorful and bold colors to make presentations more engaging and eye-catching.

Colorful and bold design

Infographic-Style Slides in Presentations

Infographics are a great way to present data in an interesting and engaging way. They are a type of visual representation created to be both informative and interactive.

Some of the best infographics have been made by designers who have not only mastered their skills, but also understand how to make their work as user-friendly as possible. This means that they need to know how to use color, font size, layout, and other elements to create an infographic that will be easy for the audience to read and understand.

Infographic presentation design example

Bold Typography

Designers are increasingly paying attention to typography as a focal point of their work. We are seeing more styles where typography is at the center of presentations.

Custom typography fonts are very beneficial when the goal is to create a professional and unique presentation. They allow for the customization of layouts, text formatting, layering, and line spacing to control the content accurately.

Typography

Bonus Tip

Shorter Presentations

With the prevalence of TikTok, Twitter, Instagram Reels, Stories, etc., audiences are now accustomed to content that is short, sweet, and packed with value. This also means that attention spans are extremely short nowadays, and this also applies to presentations. If you can eliminate redundant slides and join different points into one slide, then definitely do it. A short presentation with around ten slides is, by no means, something unusual.

Look at each slide in your presentation and ask yourself, “Can this slide be merged into other slides?” or “Is this really required?”

In conclusion, you could merge your company’s guidelines with current presentation design styles to create eye-catching and trendy slides. If you need help building great presentations without losing control of your brand identity, then speak to our presentation experts at Prezlab.

If you enjoyed this blog, you might also like to read:

Present stories, not just slides

How to choose the best presentation color schemes & combinations

How to effectively structure a “big idea” pitch for maximum impact

How great PowerPoint design impacts your presentation

It’s super easy to underestimate the influence of PowerPoint design until you come across slides that instantly grab your attention. We’ve all sat through presentations of all kinds: the good, the dull, and the ones with visuals that make us sit up a little straighter.

This is when we recognize how the power of great presentation design has the potential to turn a simple PowerPoint presentation into a captivating experience for an audience. They make the message more compelling and enhance your business presentations by elevating your brand identity.

Why does PowerPoint design work?

01 It’s eye-catching. 

In the digital age, visuals are often the first thing people notice. That makes delivering information more effective when conveyed visually. Using an engaging PowerPoint slide design evokes curiosity and turns quiet interest into an eagerness to learn more about your topic.

02 It’s effective.

Most people are visual learners, meaning that other than listening, your audience should be able to follow along through visual aids. Charts, graphs, timelines, images, and others are all excellent ways of incorporating visual elements, especially ones that serve both an aesthetic and functional purpose, into your presentation design.

03 It’s straightforward.

Your presentation will benefit from engaging PowerPoint designs that help communicate your ideas more clearly. We don’t pick up on information when it’s presented to us in a box of text. We do, however, remember when the material is represented in a cohesive visual representation that is easier to understand.

04 It helps the presenter.

Clear PowerPoint design cleans up the flow, allowing the presenter to follow a coherent narrative and presentation. When the presenter can respond accordingly to a visual cue in their presentation, it keeps them more focused and intentional as they speak.

What are the effects of a great PowerPoint presentation design?

01 It makes a good impression.

There’s no need to emphasize the effect a powerful first impression can have on a business. Having business presentation slides that look good presents a cohesive and credible brand identity. So, solidify your presence with a killer visual representation of your brand identity to leave a strong impression on decision-makers in the audience.

02 It shows that you respect your audience.

We know you have prepared for your presentation, but how can your audience? PowerPoint design gives the impression that you put in effort for your presentation and are therefore a trusted source of information in your field. Any audience member can recognize a clean slide design as a sign of someone who knows what they’re talking about

03 It benefits your audience.

One of the main purposes of presentation design is to communicate new information clearly. People retain information better when it is communicated in smaller pieces. When you design a PowerPoint with the audience in mind, you can tailor it based on their background and understanding. That way, you guarantee that they walk away having learned and understood your message.

Great, now where can we start? 

So, where does one begin creating a smooth presentation slide design? Well, for starters, having a clear-cut outline of your content gives you a starting point on how to organize your information. Keep in mind details such as the color palette, images, and volume of text when creating your presentation slides.

From there, you can effectively build engaging presentation slide designs.

At Prezlab, we believe great presentation design should be accessible to everyone. That’s why we have loads of free and premium templates, free slide evaluations, and a team of presentation design enthusiasts ready to transform your ideas into sleek, beautiful designs.

The only SEO checklist you need to crack Google’s first page

Leave your competitors in the dust and grab those prized page-one positions with near-perfect on-page SEO

Most businesses can feel daunted and overwhelmed by SEO, and there is a good reason too. There are thousands of factors that impact rankings and they are constantly changing. To make things easier, we put together this checklist to help you nail your on-page SEO. And in some low-competition industries, taking these steps could be all that you need to rank on Google’s first page. Alternatively, you can hire an SEO and Digital Marketing agency in Dubai.

A Foolproof SEO Checklist

01 Setup Google Search Console – it’s a powerful tool by Google and is very handy in spotting and fixing SEO issues on a website. Plus, it’s free and super easy to set up.

02 What you do not track, you cannot improve. Set up Google Analytics and configure your conversion goals according to the most important actions you want users to take on the site. This tool is free and incredibly easy to set up and configure.

03 Go a step further and set up Google Tag Manager and set up more conversion-related events like clicks on phone numbers, emails, and other actions that are meaningful to you.

The only SEO checklist you need to crack Google's first page

04 If your site is on WordPress, install the Yoast SEO plugin. This plugin makes it super easy to perform several SEO-related tasks such as optimizing meta tags and creating a robots.txt file and sitemap.

05 Keywords research – use the Google keywords tool and Google suggestions in search to find the best keywords to optimize your pages. You can also use tools like Keyword Tool to make your keyword research process easier.

06 Try to include your best keywords in your URLs. There is a lot of data out there that proves that having keywords in the URLs helps pages rank better and have a higher CTR.

07 Map out your keywords so that you have 2-4 keywords that would be used on each of your main pages (such as services pages or category pages for eCommerce websites). Use your toughest keywords with the highest search volume on your homepage.

08 Use your most important keyword (for a given page) as high up on the page as possible – ideally within the first 150 words of that page.

09 Use your most important keyword (on a given page) in the H1 tag of that page. Use only one H1 per page.

10 Use your second most important keyword in the H2 tags of that page. Have up to 3-5 H2 tags on each page.

11 Write well-thought-out meta titles for each page by starting your meta title with the page’s most important keyword. Try to keep your meta titles under 60 characters. Meta titles are a huge factor for on-range factors, so you really want to get this right.

12 Write well-thought-out meta descriptions. Pro tip: treat your meta descriptions as ad text. One way to do it is to take inspiration from the ads on Google. Meta descriptions are not a direct ranking factor, but they can improve your CTR that then impact your rankings.

The only SEO checklist you need to crack Google's first page

13 Optimize your images – name your images with your keywords and include your keywords in the ALT tags of each image. Don’t forget to compress your images before uploading.

14 Log into Google Search Console and check for any 404 pages – 301 redirects the 404 pages to the most relevant pages. If you can not figure out the most relevant page to redirect users to, redirect them to the homepage.

15 Internally link to your most important pages. Make sure each of your most important pages is internally linked to all the other pages. Crosslink your strong pages with other strong pages.

16 Set up an XML sitemap.

17 Set up a robots.txt page and other no-index pages that should not be on Google – such as login pages, thank you pages, pages behind a paywall or a password, and pages such as privacy policy and terms and conditions, etc.

18 Make sure all of the external links on your site are tagged “no-index.”

19 Make sure your pages are mobile-friendly. We can’t stress the importance of this enough. Use this mobile-friendliness testing tool.

20 Check for broken links on the site using this tool. The 301 redirects any 404 pages to the most relevant page.

21 Use HTTPS instead of HTTP. And ensure all your pages are redirecting to the HTTPS versions. HTTPS is a definite ranking factor in 2021 and it’s pretty easy to set up. Here is a guide to help you along your way.

22 Optimize your page speed. Check your page speed with the Google Pagespeed Insights tool. This tool will tell you what your page speed score is and what elements on your pages need to be optimized to move the needle in the right direction. Sometimes it can be challenging to bump up the page speed, and if that’s the case, we recommend using a tool such as this one.

23 Use schema markup wherever possible on your site’s pages. Use the schema testing tool to make sure your schema is implemented correctly. Implementing schema can be tricky so make sure you understand how it works.

24 Research and write great content before sharing it on social media.

Keep in mind you can always hire a professional SEO company to take care of your on-page and off-page SEO. Prezlab specializes in SEO, social media management, and digital marketing, specializing in presentation design, branding, and video production.

 

 

Video Marketing Trends for 2024: Riding the wave of innovation

Every great marketer knows that if you haven’t hopped on the video marketing train by now, then you and your business are missing out! Once upon a time, the answer might have been a TV commercial that pulled at heartstrings or showing off a company’s results in a newspaper spread. But now every major and minor player is going for the one medium that’s perfectly tailored for human communication: online video!

To get a better understanding of what we’re talking about, check out our brand-new YouTube video right here!

Online video comes in many different shapes and sizes. You have your vertical short-format videos on TikTok and Instagram, then there are widescreen long-format videos on channels like YouTube and LinkedIn. Before diving into the video trends for 2024, we need to understand which style and platform best suit your needs. So strap in for a wonderful read through the video marketing world.

The Platforms

All of these channels are perfect outlets for you to communicate with your community, but each platform demands its own tonality, approach, and style.

YouTube

The oldest platform on this list and the king of long-form video content. Here is where you focus on storytelling; since it allows for a longer video format, you can get into detail about whatever topic you wish to discuss. You will also need to bump up your quality and make it look a bit cinematic. And finally, the thumbnails. If your thumbnails catch people’s attention, they’re more likely to click through to the video.

TikTok

This is where we see the most diversity in content. The quality, length, and style are all varied, and you just have to find your place in it. The one thing that all TikToks have in common is authenticity. People who go on TikTok want to see real people. Try to keep it light and engaging, and don’t be afraid to jump on trends to increase your reach.

Instagram

The app is all about aesthetics. Find yours and go crazy! Videos on Instagram are similar in concept to those on TikTok, but a little less raw and spontaneous and more touched up. This is the perfect place to showcase your company’s culture through your video marketing. Your team is full of interesting people; tell us about them! A quick, digestible piece of advice is another good idea.

LinkedIn

It is the platform for networking and is excellent for reaching a B2B audience. Considering the nature of the platform, it’s better to be concise. Get to your point fast, and make sure that you’re either selling something or adding value. People value their time on LinkedIn and want to connect, learn, and grow as fast as possible.

Facebook

The platform that has everyone, literally. Being the first social media platform comes with its perks, which include having the highest number of users. The platform’s age means that it will include a diverse range of audience members, from business owners to old classmates and distant relatives. While it may not be the best way to grow your business organically, ads on Facebook do perform very well. So make sure the videos that go here are talking about what you offer people.

X

Twitter, X, or whatever you want to call it, is the perfect place to get a conversation started, but not always ideal for B2B companies. However, consumers love to interact directly with the companies they consume. A perfect example is Wendy’s, who are always conversing with customers and showcasing their brand’s personality with mischief and humor.

Here are 5 hot video marketing trends for 2024:

Now enough about the platforms, let’s understand the trends that will shape your content strategy in the coming year:

1 – Smartphone production

“Just use your smartphone camera; you already have it.” – MKBHD

Fun fact: 90% of video consumption is on mobile! Another fun fact: almost all videos on the Prezlab Instagram feed are made using a smartphone. You don’t need a RED camera or a Sennheiser shotgun microphone to shoot good content. All you need is a smartphone, a well-lit room, and strong and valuable content. And if you get creative with editing, most people will be unable to tell what device you’re shooting on!

2 – Using AI

Artificial Intelligence has been mentioned in every news article, tech announcement, and even movies lately. And for good reason. AI is a tool that can easily elevate video marketing strategies with its assistance. If you’re creating videos, AI can help you with ideation, script writing, shooting, video editing, and everything in between.

Let us walk you through a typical video shoot and look at where you can plug in AI. Imagine you’re trying to create a video sharing some design tips. You can begin by sharing your ideas with ChatGPT to write a script. After you’ve tweaked that script to work for your tone of voice, you can record it, and then, using a captions app, have the captions cut and aligned with the video. Using AI, you can also add automatic on-screen captions, images, and emojis. Once you’re happy with the results, you can finally export and publish.

3 – Vlogs

Who doesn’t love a good vlog? A great step in making a brand seem more human is sharing talking head vlogs. It’s a great way to showcase your brand’s personality, build a deeper connection with your audience, and add value to the viewers. If you infuse that with your experiences with some “day in the life” or “behind the scenes” style videos, it will definitely make your viewers feel like they have an insight into how you work. Remember, authenticity wins hearts.

4 – Social media stories

The best way to get engagement on social platforms is through stories. Stories are as raw as it gets, and people love to see content that feels organic. Quick updates, teasers—maybe even ask your audience what they want to see from you. With the addition of question stickers, quizzes, polls, gifs, and a million other features, stories will have your audience hooked and always coming back for more. Plus, the added benefit that they disappear after 24 hours means that they won’t affect how your feed looks, so there’s a lot less to think about.

5 – Educational video content

The essential purpose behind video marketing is to create content that educates, entertains, and leaves your audience inspired. Shaping your videos around educational content that provides value to your audience by contributing to your brand’s niche keeps the audience coming back for more. And there are plenty of ways to do so. How-to videos, industry insights, tips, and tricks can leave your audience feeling enriched, inspired, and ready to jump into action!

A recurring theme you can see in all of the video marketing trends is organic content. Professional cinematic TV commercials are not the way to go on social media. As a presentation design agency, we know what it takes to effectively communicate with an audience: people want to see content that talks to them, not at them. If you’d like to see more tips and tricks on creating awesome content, be sure to follow us on Instagram. Let’s make 2024 an unforgettable year for content creation!

Infographic Design Trends 2024: Visual storytelling in the modern age

Infographics are an essential tool for data communication in the digital age. Simplifying complex data points in a clean, concise, and appealing manner, they are used across different fields and industries. Much like the rest of the design world, infographic design is an evolving medium that is constantly innovating and expanding. In the digital age, we have become more reliant on images as a source of information, and in this article, we will explore what new directions infographic design will take us in 2024. 

Considering that information overload is a common challenge, data-driven storytelling leverages the natural appeal of stories to make data approachable and influential. Data-driven storytelling has been at the forefront of infographic design for a while now, and it won’t be going away anytime soon. Now, designers use storytelling as an essential element in presenting narratives rooted in data. By fusing creative visuals and narratives driven by data, you get data visualizations that display engaging stories that inspire action in their viewers.

Minimalist and clean aesthetics

As always, minimalism stands out as a pillar in timeless infographic design that flawlessly balances style and functionality. The beauty of simple, clean lines, uncluttered layouts, and a limited color palette serves the data it showcases with impactful design. One of the main tenets of this approach is the use of white space, which creates breathing room for the most crucial information to stand out. Plus, thoughtful color choices will guide the viewer through the infographic and make its key points pop. Most notably, a clear hierarchy of information is a tenet of minimalist visualizations, where every element serves a purpose and points directly to the next one. 

Minimalist Infographic
(1)

Mixed media infographic design

One notable trend in the evolving landscape of infographic design is the use of mixed-media art styles. Considering the value authenticity holds for many consumers, custom illustrations will boost their appeal. Hand-drawn and collaged infographics showcase originality and offer a uniquely personal touch. Moreover, this personal touch can forge a connection of trust with the viewer, considering that this style can convey empathy and understanding in its whimsical and personalized style. 

Mixed media infographic
(2)

Large headers 

In our blog about accessibility, we discuss how incorporating alt text and using high color contrast are ways to enhance the user experience, as is the use of readable fonts.

As accessibility takes center stage in design, large text is being embraced more and more in infographic design to cater to a diverse audience, ensuring that those with impairments or disabilities can navigate and understand the content. Using bold, eye-catching headings helps guide the viewer’s eye along the points, creating an easy-to-follow hierarchy of information.

Infographic with large text
(3)

Guided infographics

Guided infographics that use a notable flow of information simplify complicated concepts and decision trees, making the data shared more accessible to a broader audience. By breaking down ideas into digestible steps, these infographics hold tremendous visual appeal and easily convey information for a shareable post. In the digital realm, in particular, guided infographics have become an invaluable tool for online learning and aiding individuals in the way they experience new information.

Guided infographic
(4)

Divisible content

Divisible content is a smart way to maximize the impact of your content by breaking down larger information pieces into bite-sized pieces for different platforms. The data you wish to share would be reduced into mini-infographics for a social media carousel or microcontent to stretch out its reach. The purpose behind divisible content is to adapt information and content into several formats and reuse them across different mediums. That way, viewers can retain small pieces of information rather than be overwhelmed by everything at once. 

Divisible infographic
(5)

Infographic videos

A trend worth mentioning is the emergence of infographic videos. By integrating the power of infographics into video content, you can create dynamic content that is both informative and shareable. This exciting approach uses the strengths of each medium and combines them, resulting in a compelling tool for conveying complex information seamlessly and effectively for greater understanding. Instagram reels, in particular, have been a vehicle for popularizing infographic videos recently, as creators are constantly experimenting with the medium. This trend reflects the desire for more immersive and accessible content that caters to the digital audience.

Carousel infographics

With the increasing reliance on smartphones and tablets as the primary means for viewing information, data visualization must be able to adapt to smaller screens. Creating carousel infographics on platforms such as Instagram and LinkedIn allows users to survey the content for a more user-friendly and intuitive viewing experience. Utilizing carousels to showcase infographics takes advantage of the platform and adapts to its horizontal format, which makes for easy scrolling on mobile devices. Not only does this cater to mobile accessibility, but it also remains a versatile way to showcase data conveniently.

Carousel infographic
(6)

Infographic design is continuously evolving to adapt to new developments in technology, and as a communication tool, it is an indispensable tool that cannot be underestimated. By embracing these new directions in infographic design, designers can create impactful works that effectively engage and educate their viewers in meaningful ways.

References:
(1): https://www.behance.net/gallery/6237395/Information-Graphics-Tube-Map-Passengers-Per-Week 

(2): https://www.deviantart.com/nbyrdman/art/Infographic-1-Mixed-Media-645686294

(3): https://elvindantes.com/image/138155001229

(4): https://www.pinterest.com/pin/484629609913920140/

(5): https://www.behance.net/gallery/26057619/Mini-Photo-Infographics

(6) https://dribbble.com/shots/12438588-String-Soul-Instagram-Carousel-Post 

Public Speaking: Strategies for speaking success

Public speaking can be a nerve-wracking experience. The anxiety before speaking builds up, making your heart rate rise and your palms sweaty. All of this is completely natural, as public speaking is one of the most common fears people hold. However, you can use these fears to your advantage and turn them into speaking strengths. In this blog, we will look into different tips you can apply to become a more impactful and confident speaker, just in time for your next presentation.

Understand the expectations

Before you begin your speech, you should have a solid background on all the essential information. This would include the location, technical setup, presentation time slot, format, dress code, and others. When you have this information, you can tailor your presentation and prepare yourself more productively. For example, knowing the space’s resources will help you prepare any equipment you need; knowing the time slot you have will help you manage your time; and knowing the dress code can help you pick out an appropriate outfit.

Plus, it also reduces anxiety regarding technical or logistical obstacles by giving you a heads-up beforehand and avoiding last-minute surprises. Preparedness in all areas helps you approach your speech more comfortably and confidently, ensuring a smoother experience.

Know who you’re talking to 

A presentation is not just about reciting information; it should be a tailored experience for your audience to build understanding. Before you begin preparation, understand who your audience is by understanding their demographics, interests, and needs. By knowing who you’re addressing, you can determine the level of information to share, choose the right words, and structure your speech so that they can follow along and resonate with what you say.

Structure your material

A memorable presentation goes beyond the script you’ve written for yourself to deliver; how you arrange your content impacts how your audience receives it. As you prepare, craft a solid outline for your speech that defines your topic, purpose, central idea, and main points. A structure helps the audience follow along by keeping the speaker on track and avoiding going on tangents. Choose a single central idea and build your presentation around it, with every point you make circling back to it. Through the structure, the audience will still remember the essential main point, even if they only retain a small fraction of your presentation.

Start strong 

Starting on the right foot with an engaging opening, such as an interesting anecdote or a strong fact that establishes your credibility, can give a sense of what’s to come. A great hook piques the audience’s interest and is the strong first impression your speech needs. In public speaking, your opening can make all the difference. Equally important is how you end your speech—to leave a lasting impression, reiterate your main points by closing the loop and circling back to your central message.

Make it your own

No one knows how to connect with a robot. Monotone recitation of your slides’ content does not do much for your audience and may actually harm your credibility. The audience will value your insights more when they see that a real person is behind them, and connecting with your listeners becomes a lot more effortless when you aren’t holding yourself back too much. Embrace authenticity and be yourself; make your presentation your own by letting your personality show.

Adapt to feedback

To excel at public speaking, you must maintain awareness of your audience and adapt to their reactions as you present. You have to be flexible with the way you speak, gauging your listeners’ engagement and making adjustments as you go to ensure that your message resonates. Your presentation should not lack responsiveness to the audience; otherwise, you can very easily lose their attention or confuse them. By being attuned to your audience, you can pick up on the cues your audience is giving and engage with them better by adapting to them accordingly.

Repeat yourself

Do not underestimate the importance of repetition. You might feel like a broken record in practice, but in fact, it helps your listeners retain your information better. Your audience cannot rewind your speech, so repeating your major points throughout the presentation becomes a way to ensure your message sticks. To maximize its impact even further, make sure to keep the main message concise and powerful for it to be truly memorable.

Embrace the nerves 

Feeling nervous in the days leading up to your speaking engagement is natural; the key is not to let these jitters convince you that you will do poorly. Rather, think of how you can use these nerves to your advantage. The adrenaline from your nerves makes you more alert and present, making you sharper and quicker on your feet to adapt to the audience’s reactions. To address pre-presentation nerves, however, preparation is essential. Take the time to thoroughly review your notes until you are comfortable with them, and practice saying them out loud repeatedly. And once again, nerves are not the enemy.

Public speaking is often an essential skill to learn, and it is possible to master with the right approach. Structuring your material, starting with an engaging hook, and understanding your audience are all strategies that can enhance your speaking skills, every aspect of which plays a role in helping you deliver a memorable presentation. Whether preparing for a lecture or a consulting presentation, take the first step and apply these strategies to your next presentation to unlock the confident speaker within!

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