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Introduction

Making stellar presentations is an art form, and here at Prezlab, we know a thing or two about what makes a good presentation. This blog will focus on how to create great presentations to ensure you’re always putting your best foot forward in every presentation you give.

Structure, Structure, Structure

Figure out the core message or messages. This means deciding what direction the message is heading in and what the starting point and endpoint are. Ask yourself what it is that you want to achieve. It’s always best to get the message set before you start the presentation. We recommend doing a draft on paper first, then bringing it into the digital.

Aside from relying on the fact that “it’s true because I say it’s true,” you have to be able to support your claims with specific evidence or logic. Each part of an argument should be supported by a body of evidence.

Keep your slides to 10 or fewer. Keeping slides to a small number ensures the audience will understand and remember what you are saying.

Less text in your presentation makes it more engaging. Think of ways to make it more visual. For example, if you’re talking about how your product can save people money, show the image of a stack of money in the background. If you give people too much textual information, they’ll be more focused on reading and won’t pay attention to your message. Seth Godin writes that you should have no more than six words on each slide – that’s not a lot of copy, so choose your words carefully and rewrite until you’ve got it just right.

Pro tip: Think of your ideas as ‘bites.’ Studies show that people are more likely to retain information that’s been broken down into small chunks, such as in a short video.

Focus on design relentlessly. It can make or break your presentation. 

A great design for a presentation can make or break it. If you don’t have the budget for a designer, tools such as Visme or Canva can help you make great slides, and Pexels offers stunning images for free. Alternatively, you can have a chat with us at Prezlab.

Colors are a double-edged sword. If you use too many colors, it will be off-putting. Choose the colors that are most relevant to your brand identity. Use a consistent palette so that your site has a consistent look and feel.

Be consistent with your font. Overall consistency enhances your professional appearance. Don’t switch between caps and lower case, Times New Roman and Comic Sans, or 8 and 30-point text size. Stick with one font and one size throughout.

Format to perfection. Your slides are a huge part of your presentation. Make sure they look professional and are easy to read. Visuals are a great way to present information, but they need to look good. A wonky line on a slide or a badly pixelated graphic will put some people off, as it will look like you haven’t tried very hard.

Have Another Pair of Eyes Look It Over

Just as a well-worn pair of shoes can become shiny and new after a few rounds of cleaning, a good presentation can actually get better with each round of editing and polishing.

Start by writing down your ideas in a nonlinear fashion. Use a tool like Milanote that allows you to rearrange your ideas and see connections that you might not have seen otherwise.

Another person can often see things you might miss. Get a trusted friend or colleague to review your work. If you don’t know anyone who can help, you may want to try an online writing assistant like ProWritingAid or Grammarly.

And last but not least, if you don’t have the time or the bandwidth to do presentation design on your own, you can always give us a holler and we will gladly put together a stellar presentation.

 

Introduction

We live in a very noisy world that’s full of distractions and has ever-shrinking attention spans. The # 1 challenge for all companies—big, small, or anything in between—is how to create a brand around what you do that cuts through the noise. And the truth is that very few companies have been able to achieve that.

In this blog, we are going to attempt to figure out the secret to winning the marketing game and how YOU, regardless of your industry, market, or company size, can become better at being noticed.

Figure out your brand’s identity

The greatest brands on the planet such as Coke, Disney, Apple, Nike, and Tesla, do not talk about being better than the competition in a very narrow sense of the word. Nike did not build itself by talking about how much more comfortable their shoes are compared to Puma. Apple didn’t do it by “one-upping” on bits and megabits when compared to IBM.

It seems that a great brand mostly does not talk about the product it is trying to sell. Interestingly, they figure out what they are all about. It’s a laser-focused promise that is a common thread that runs through everything they do. Nike is about honoring great athletes and athletics, Tesla is about creating a greener planet, and Apple, with its “Think Different” ethos, is about breaking the shackles of an Orwellian world (at least, that’s the message that resonated the most during the Macintosh launch).

Figure out who you are and what you stand for. Many companies might think they have this figured out, but one of the best litmus tests for that is to ask yourself these questions and then notice if you have a clear, concise, laser-focused answer that cuts to the heart of everything you are about. If you do not have that for your company, you need to go back to the drawing board and figure this out before you think of logo design ideas and advertising budgets.

Figure out your brand’s values

Many would argue that the markets have changed, the customer has changed, or newer technologies have changed the industry landscape. However, the idea behind really figuring out your core promise and values is that they’re not affected by market changes or changes in the industry. Nike always did and still does stand for “great athletes and athletics.” Though their products have changed tremendously, however, that core value still holds.

The marketing piece of the puzzle is born from first figuring out the core value and promise. It’s the physical representation (so to speak) of those values.

This quote by Seth Godin hits the nail on its head. You can read the full post here:

A brand used to be something else. It used to be a logo or a design or a wrapper. Today, that’s a shadow of the brand, something that might mark the brand’s existence. But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.

Examples:

To drive our point home, here are some more inspirational ads that encapsulate their brand’s DNA and core values. We are not writing any explanations for these ads as they speak for what they stand for without help (which is the whole idea in the first place!).

Harley Davidson 

Coca-Cola

Tesla

Nike

Looking for a branding company in Dubai that just gets it? Reach out to Prezlab and tell us what your brand stands for.

 

 

Introduction

We all hate those long and boring presentations—all of us have been there, and we know exactly how it feels to be on the receiving end of one of those presentations. The thought of us being the ones creating them, let alone delivering them, is enough to give us sleepless nights. Prezlab is all about presentation design and fighting the death by PowerPoint and going to extreme lengths to turn average slides into blockbusters. In this blog, we wanted to share some insider secrets about how we do what we do.

Whether you are putting together a presentation for your university project, work, or even a fundraiser for a nonprofit, you want to make sure it has the impact it should have and that it sticks with your audience.

01 Know Your Audience  

The first step is to thoroughly understand your audience. Know for whom you are designing the presentation. We cannot stress this point enough. This will determine how much depth and technical detail you should go into with your slides.

To give a drastic example, you wouldn’t want to put together the same presentation for a group of high school students as you would for a group of startup founders and CEOs. To the best of your ability, try to figure out where your audience works and which industries they are in. A killer presentation for one type of audience could go completely bust for another.

02 Presentation Structure

Build on ideas by structuring your slides. If all the points you want to make are randomly tossed around without any structural sense, not too many people are going to enjoy your presentation, and neither will they remember it. Work on making sure that each new idea builds on the previous ones and that they connect in logical ways.

03 A Picture is Worth a Thousand Words

Using the right visuals, such as charts, graphs, and infographics are a great way to cement your ideas in the minds of your audience. As many as 65% of people are visual learners; therefore, using visuals ensures a more powerful impact on your audience. Showing 200% growth on a graph is far more impactful than mentioning it in words.

04 Repetition is a Good Thing When it Comes to Presentations

In our experience, it’s best to start the presentation with one key point or core message to set the stage and let the audience know what you will be arguing for. Then repeat this core message at least once within the presentation to reinforce it. And then finally repeat it at the end to wrap things up and ensure that your key message is what they see and hear last and therefore what they remember.

05 Have a Story to Tell

A story is a difference between an average presentation and a great one. Stories are much easier to remember since they have emotional hooks that hardwire the accompanying message into the audience’s minds.

If you want to see some of these points in action and watch an entertaining and highly insightful talk on How to get your ideas to spread then watch this talk by Seth Godin.

Conclusion

If you are looking for seasoned veterans who are experts in presentation design services in Dubai and across the GCC, hire us at Prezlab. We are also equally talented in branding, infographics design, video, motion graphics design, social media management, web design, and SEO.

Introduction

“Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.” It’s no surprise that all types of motion graphics, like Explainer Videos, are an effective communication method to get your message across. Its effectiveness is actually two-fold:

1. The copy, the music, and the elements in motion come together to paint a picture about a certain concept where you don’t have to do it yourself. It already creates and tells that story for you.

2. Motion graphics are aimed at “engaging audiences and compelling them to take action, make a purchase, or see a concept with fresh eyes.”

The 5 Main Benefits of Motion Graphics for Your Brand

The questions begin to write themselves down; how can motion graphics impact your content marketing strategy? How do you choose between video or motion graphics that engage with your audience and achieve your goals?

A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video.

Here are some interesting facts for you!

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company.

“More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (Studies show that 40% of consumers said they would rather watch a brand video than read the same information.)”

Motion graphics offers a mix of two things; what they do for the viewer and how they help you tell your brand story. So here are the 5 main benefits of including motion graphics in your content marketing efforts:

01  They distill information for easy comprehension. 

Don’t you often hear the sentence, “I’ll understand it better if I see it?” That’s because visual communication targets the way your brain processes information. “In fact, visual processioning is nearly instant.”

Therefore, the visual storytelling element in motion graphics helps break down complex information, making it easier for the message to be delivered easily and clearly.

Review one of Prezlab’s high-level animated videos for one of our top clients: 

02 They’re a passive experience

Videos, essentially, don’t ask much from the viewer. They don’t have to read, explore data, or exert much mental energy when watching a video. Motion graphics are the same. Remember, the majority of consumers would rather watch than read the piece of information.

Review one of Prezlab’s high-level explainer videos for one of our top clients:

You might also like to read: Presentation Designs: How to give power to your point 

03  They’re emotionally captivating

Generally, you know if someone is a good storyteller by how they make you feel after they tell the story, right? Motion graphics gives you the tool to help you communicate your idea in a beyond attention-grabbing way, as it also affects your emotions. It’s a biological response. (It’s why we experience physical fear in a horror movie or joy in a rom-com).

The collective effort of the moody music, powerful voiceover, and stunning visuals help build an impactful story. And that is why motion graphics give you more control over how you tell a story than any other video format. Here’s a rule of thumb, if it’s on the storyboard, you can do it. There is no need to rely on anything else, such as actors, weather… etc., as you would for live-action production for instance.

Review one of Prezlab’s high-level video designs for one of our top clients:

04 They can be repurposed

Another great thing about content pieces like motion graphics is their flexibility and adaptability. You can use an evergreen topic or explainer video differently and on different platforms, for example, to help extend the lifecycle of a campaign.

You might divide a video into smaller pieces of content tailored for specific groups or maybe even place it in a presentation or an e-book.

With a variety of social and media platforms that support video format, you can have part of a well-designed piece of media that can serve you for years.

Review one of Prezlab’s high-level animated videos for one of our top clients:

05 They’re great when you’re short on time

Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. Studies have shown that even “watching a video under 10 seconds can help increase brand awareness and build purchase intent.”

Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio (e.g., a busy trade show floor).

Review one of Prezlab’s high-level animated videos for one of our top clients:

Conclusion

When talking about motion graphics and other types of animation and video content pieces, it can get a little difficult to choose the right format for the message you want to deliver.

Remember, content creation is all about testing out the waters; feel free to test out one particular message using different video and motion graphics methods.

And no matter which type of animated video you use, you’re on your way to more engaging content for your audience. We at Prezlab are here to help you get it right every time. So, reach out, and let’s talk concepts.

Introduction

We understand that designing for some people might be a waste of time, but getting the message across is the whole point of presenting an idea. It’s the context that matters.

Well, we are here to tell you that you might be right, but not quite. Although you make a fair point, that the main goal is in fact to get your message across, however, ask yourself this:

Also read: The benefits of motion graphics for your brand

When great presenters, such as Steve Jobs, Bill Gates, Stephen Covey, Sheryl Sandberg, and every TEDX speaker present – what do they all have in common? Is it only the importance of the message that they get across that people consume the information right away? Is it only because of the way they speak that brings you in automatically with their charisma that they may or may not be born with?

Maybe it’s actually because they are already famous that the audience has no choice but to listen and engage. They expect great things from great minds, and so when they present, greatness is inevitable.

The above points might be some reasons why these presenters have impactful presentations. But trust that they are way down the list.

First, let’s touch on some important principles that you need to know about presentation design, shall we?

The Basics of Presentation Design

For each profession, there is a professional. In business, there is a businessman, in art, there is an artist, in marketing, there is a marketer. In Presentation design, there is a presentation designer.

“Presentation design designers craft an array of ideas, stories, words, and images into a set of slides that are arranged to tell a story and persuade an audience.” With this skill, which should not be taken lightly, they can present a new design solution to deliver ideas through well-crafted and detail-oriented slides.

At Prezlab, we create presentations for our clients that not only cater to all levels but also aim to cut through the noise. We understand the importance of being able to communicate effectively. And so, by creating story-driven presentations, ordinary data is transformed into impactful information and content.

“A great presentation gives smart ideas an advantage”

How to Use Different Types of Presentation Design to Your Brand’s Advantage

With the evolution of many things in life, visuals have had an exponential rise in terms of their format, their impact, their purpose, and even the public’s preferences for their versatility.

As we stated in the beginning, context is very important. But it is merely a supportive element in the big picture. The context of your visualization will have an important impact on your design choices.

Here are the three types of presentation design:

Static Presentation Design

This is your standard presentation design option. It requires careful thought about what data and information is or isn’t being displayed to the audience.

Static presentations are your go-to if your goal is to hold the audience’s attention with a logical and structured approach. With the use of striking images and condensed pieces of content that adheres to your brand’s guidelines, static presentation design gets your message across directly and seamlessly, without any distractions.

Animated Presentation Design

Animation is an important aspect of the presentation that you can leverage in your efforts to produce a professional and effective business presentation.

Animated presentations with motion effects can help you:

• Pace the delivery of your information
• Illustrate processes
• Reinforce key concepts
• Grab the audience’s focus
• Enhance visual interest and impact

The most important principle when creating animated presentations specifically, is that you don’t want to go too overboard with the motion effects as they end up undermining the presentation’s message. And so our advice to you, knowing when and where to draw the line between dynamic content and distraction becomes a handy skill to have.

Interactive Presentation Design

The level of interactivity of your presentation can depend on whether the primary purpose is to explain what is already known or uncover meaningful and important unknowns.

Interactive designs, unlike static ones, offer the following:

• Input mechanism: They present readers with more viewing options and therefore contain rich data displayed subtly; It allows them to navigate the content in the way they want by sliding, pressing certain trigger buttons, and hovering/un-hovering.
• The pivot point for new exploration: They demand more from users to think and decide how to view the data rather than presenting them with pre-determined views
• Enhance display: Interactivity and user autonomy are essential for the visualization to serve its purpose and meet the user’s goals.

Metaphorically speaking: “Users move through visualizations like people walking through a building. Visualizations, like buildings, are built based on the user’s needs. As they are able to navigate through the data sets.”

Perfect Pitch: It’s Not Only in the What, It’s in the How.

Going back to our ideal presenters – what are we missing?

We have the right message, the right target audience, and the right data and content, we may or may not have the right level of confidence or charisma…. But what is that missing link?

Read the headline again. It’s in the HOW.

Design. Design. Design.

How you choose to present this message visually is and will always be a vital component of an effective and memorable result.

Here’s why:

It’s your chance to showcase your expertise:

Whether you’re speaking at a conference or pitching to investors, you are communicating your level of expertise, talent, and professionalism. If your visual standards are low, your audience may as well assume that you have cut corners elsewhere.  

It will reinforce your brand:

A well-crafted, visually appealing business presentation can say a lot about how you do business. It shows that you are professional and value quality.

The business world is all about first impressions. A business presentation in itself is often the first document about your organization that your clients or partners get to see. By making use of information architecture and presentation design, you will be imposing yourself and your business in the best light.

There’s a science to it:

• We’ve seen that a well-designed presentation that conveys the right message and is also visually appealing has as much as 60% higher chances of conversion.
• 90% of the information transmitted to the brain is visual.
• We process visuals 60,000 times faster than text.

“Effective presentation design is as important as the message itself.”

Keep the importance of visual information at the forefront of your mind. And make sure your presentations from here on out are more “show and tell” than “tell and tell.”

Stories are Data with a Soul

Give your presentation a story.

Presentations build towards an impactful moment and unleash a wave of momentum that changes people’s perceptions and preconceived notions. Good stories aren’t boring and neither are good presentations.

What might be the purpose behind creating and delivering a presentation? It certainly depends on the audience and the context itself, but the main reasons include: informing, instructing, entertaining, inspiring, activating, and persuading.

With this kind of power, designers can’t afford to view presentations as “just another deck.” We shouldn’t use the same formulaic templates or fail to educate our clients about the importance of high-quality image assets.

Instead, we need to see presentation design as an opportunity to craft a compelling narrative that earns big wins for our clients.

Conclusion

With presentation design, you don’t just make your point. You give power to the point you make. And that should always be the aspiration. Give power. Make change. Impact lives.

 

The What: Annual report definition and its importance

What is the first thing you think of when you hear ‘annual report?’

Numbers, statistics, financial information and performance, and a thousand and one pages of data? You might say annual reports are ‘all the same.’ Same layout and template, maybe even the same graphics that are used over and over again because they explain the context efficiently and effectively already, so why change?

But it doesn’t necessarily have to be that way… Yes, there is an abundant amount of data and information to include in your annual report, whether in a quantitative or qualitative sense. And yes, there are certain annual report templates that most businesses follow.

But here are a few questions we at Prezlab ask ourselves before we begin our magic when it comes to designing our annual reports, or any report for that matter:

Q1. How can this annual report be different?

Q2. How can we reflect the client’s visual and brand identity in the most seamless manner?

Q3. What makes this annual report stand out in terms of design?

Q4. What’s the company’s story? And how can we collect the right content to reflect it best?

What businesses need to understand and what you need to understand, as a valuable member of your organization, is that an annual report is your opportunity to “get everyone excited about the development of your company – from shareholders to employees and customers.” Essentially, that means you need to add some personality into the mix with concept and design implementation that really speaks to the brand’s background.

Remember, an annual report is more than just a book of numbers. It is a vital communication tool for your business… You can read our blog about how and why business reports are a state-of-the-art marketing tool for your business: The Art of Storytelling in Business Reports.

This is what we can agree on up until this point:

• The annual report is a powerful communication tool
• The design implementation in annual reports that reflects your brand identity is the attraction
• Both quantitative and qualitative content is the story

Now, one thing is certain. The way to appeal to investors is through a visually enriching annual report design. So, here is the bigger question:

The How: Use annual report design to benefit your brand

The purpose of the design is not to cover up poor past or present company performances, but to tell a company story that places employees and investors at the forefront. And that is what makes an annual report engaging.

So, how can the design aspect of a report benefit your business and your brand?

Influence investor decisions

“The purpose of an engaging annual report design is to offer investors an insight into the motivation and attitude of company employees.”

With a proper structure and flowing narrative, the annual report provides investors with an understanding of the decision-making processes and their outcomes.

Understand employee relationships

The CEO’s message at the beginning of the report always sets the tone and provides a deeper connection with the report’s audience. Investors are therefore able to get an overall understanding of the company’s atmosphere in terms of leadership, work culture, and the relationship between management and employees.

Read it as a story, not a report

“Like a story, the report focuses on the past, addresses the present, and builds a foundation for the future.”

Investors want to see these changes.

Through the art of business storytelling, investors can visualize the organization’s values and beliefs, and in turn, they can assume where the company is heading. As a branding tool, the annual report allows for an impressionable impact on an investor and the general public alike. Aligned with the company’s brand identity, a stunningly designed annual report grabs attention even more.

The Why: Annual reports are a source of promotional material

In the other blog we mentioned earlier, “The Art of Storytelling in Business Reports,” we mention how these variations of business reports are also referred to as ‘communication reports.’

As a marketing tool, annual reports communicate certain themes that best reflect your core business objectives. The process of an annual report begins with a theme, provides you with a certain objective, and finally wins the appeal of your target audience.

Themes may include:

• Historical milestones
• Technological improvements and their implications on the business
• Positive stories from employees and customers
• Key moments in your company’s history

Sophisticated design layout techniques that adhere to your company’s brand identity are the language that should be molded, adapted, and realized from cover to cover. And as the report narrative unfolds, readership will increase and will appeal to new investors and customers.

“You want to create a report that is engineered in a way that organically attracts attention, and when promoted, strengthens your brand image.”

The Inspiration: Design tips for your annual report

This is where we come in… As a design firm, our mission for everything we do in design is to create extraordinary stories. And so, when we begin outlining our design, these are some of the most important things we consider:

Aim for maximum impact

Although the term ‘report’ prompts some images of a dry and serious document, the annual report is much more visually appealing and “designed to generate excitement about the company and its prospects for the future.” The maximum impact is achieved when the context and content both convey enthusiasm and energy through your narrative.

Decide on a theme

“An annual report designed with a theme can tie current market performance, company strategic objectives, and industry context. The report, when designed as a piece of visual storytelling, can speak chiefly to investors.”

For instance, financial service companies often go for presenting an image of stability by utilizing specific design elements that reflect just that. For your business, you want to convey your individual identity. If you’re a startup, you can go for a more youthful, trendy design theme. The goal is to set yourself apart from your competitors.

Design for emphasis

Visualizing important pieces of information comes a long way with design. From customized design elements to the hierarchy of text through different font sizes, visual interest is created throughout the report length.

The most important thing here is to adhere to your brand colors, visual identity, and language – this is where your company’s personality is showcased.

Also read: Presentation Designs: How to give power to your point

Make it easy to read

Readability is the #1 priority. There are two extremes in this case. First, you can fill your report with a great deal of data and information, some might be important, others not so much. Second, you can completely base your report on creative designs and visuals that might look impressive, but in reality, it can get redundant.

The middle ground is found in the concept of creating a report that is both reader-friendly (as in it condenses the data and concentrates on only the most important information to be displayed), and visually interesting (where the readers are attentive and intrigued).

“To impress and be memorable, it’s time to rethink how you present information in your annual reports”

Conclusion

An annual report can introduce new steps for your business, showcase your personality, and open a window into the soul of your brand.

It’s also imperative to consider the digitalization of our world… When it comes to business, technology is always one step ahead. At Prezlab, we create your reports online and in line with your brand’s message and identity.

It is said that an effective presentation is as important as the message itself. What items should you be aware of next time you create one? Here is the usual thought process of our presentation specialists at Prezlab.

01 Think Content. Think Design.

Design elements and visuals in presentations were an added X factor with the rise of technology. Long before that when a person had a message to deliver, they would utilize his or her tone of voice, messaging, concept, and maybe even location.

Gandhi, Martin Luther King Jr., Abraham Lincoln… All these great presenters shaped world history and were able to stand out with their speeches. How? Through their philosophies and how they expressed them. Most of these speakers lived in a time before any kind of visual aid was available. And the lack of visuals forced speakers to focus on the message.

Also read: The Art of Storytelling In A Business Report

02 Structure Your Content First

Think of the flow of information. What points would be necessary and helpful to include? And what could you do without? Add and remove what you need to allow your presentation and delivery to be as efficient and effective as possible.

03 Customize It For Your Audience

The presentation content is not for you, it is for the audience. Good content will explain and educate your audience about your product or service and give them a message they will remember.

Selling the same product or service doesn’t mean that you will give one presentation to all of your customers. Everyone purchases a product for different reasons, like their particular interests, or the product’s features.

So, study your target audience carefully, assess how they are making their purchasing decisions, ask yourself how your product will benefit them, and then outline your presentation accordingly.

Gaining a good understanding of your audience will help you identify the problems they face and frame them with the solution you are offering.

04 Add Success Stories to Your ‘Story-Driven Presentations’

Stories access your customer’s emotional brain.

It’s good to have a brochure or company profile that will present your company well and highlight its advantages, but nothing is as effective as seeing an engaging success story about a customer who has been in the audience’s situation.

Customers are always looking for insights that can help them tackle their problems and challenges. Demonstrating success stories enables customers to get rid of their assumptions as they see how a problem can transform into a success story. The trick is to let your audience in on that story. Once they are, your job is done.

05 Present Your ROI in an Effective Way

Studies have found that using your ROI (Return on Investment) statistics throughout your sales process, either a sales presentation or merely a sales discussion can lead to a %27 drop in closed deals.

Let’s clarify the above.

We’re not saying that attempting to prove ROI doesn’t work. What we mean is that presenting any prospect with extensive ROI statistics will not be in your best interest.

Showing milestones in numbers is always a good sign. It shows the logical side of your business progression and achievement. But most salespeople either do it naively so that it backfires, or they present it in a way that displays a desperate call to save hopeless deals.

Your end goal as a seller is to push the right buttons in the emotional brain. That’s where buying decisions happen. When you calculate ROI, you stimulate the logical brain: the part responsible for critical analysis.

What can you do to optimize your logical and emotional approach as a presenter or seller? The approach is, you simultaneously apply both points (3 and 4). The beauty of this approach is that your customer has fewer ROI assumptions to argue with. And so, you’re simply telling a story. If it resonates, your job becomes much easier.

06 Know Your Competitor’s Strengths

Focusing on your competitors’ weaknesses is a popular strategy, but targeting their strengths is a more impactful technique.

If you can use their strengths and show how your products or services outperform theirs, that would give you a clear competitive advantage and value in front of your customers and prospects. You can point to their price, customer service, online presence, and many more aspects to achieve this.

There are several examples of similar tactics, like the ad wars between BMW and Mercedes and McDonald’s and Burger King.

Conclusion

When you keep the above in mind, you’ll have your audience engaged, attract more prospects, and increase your conversion rates. Possessing excellent sales skills and charisma is essential, but optimizing content and design for a persuasive presentation is also imperative.

You might also like: Presentation Designs: How To Give Power To Your Point