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Introduction

Whether you are just daydreaming of one day creating your own brand or are just starting to get your brand out there, or maybe you have already reached your goal with your brand and want to build on your success. Regardless of what level you are at, going back to the basics is always best.

Do You Really Know What Branding Is?

Our definition is: “Your brand is your promise to your customer.”

In a general sense, your brand is derived from who you are, who you want to be, and who people perceive you to be. All these factors fulfill a certain promise that your ideal customer can understand, like, and trust. The best brands trigger emotion; it’s not always about the product or service.

If you think about it, Nike doesn’t market its product. They market the emotion you get when you purchase their product. You feel empowered, energetic, unstoppable, etc.

So, what’s your emotion?

However, let’s make one thing clear.

A BRAND IS NOT ONLY A LOGO.

The logo represents the brand. The brand creates the experience.

Unlike services or products that have a shelf life, a brand can last forever. A brand is a promise. They are either something to aspire to or something we can outgrow.

Consumers do not just buy products and services from a brand; they buy the brand’s image to create better versions of themselves. And at that point, the brand identity becomes part of theirs.

3 Proven Ways Coca-Cola Mastered Its Branding Strategy

Coca-Cola didn’t become a global brand overnight, and they have made their share of marketing mistakes. However, its success offers a lot of insight into businesses looking to build a solid and successful brand.

1. Consistency is King

Coming up with fresh marketing campaigns is of vital importance. However, within these different marketing campaigns, one clear, consistent message is always apparent. In the case of Coca-Cola, their brand is built on the idea of “enjoying a coke.” It is the one emotion you can count on to appear in any marketing material, even as the product range changes and adapts to emerging trends. The company has maintained this script for branding by featuring happy people smiling throughout their content marketing efforts.

2. Brand Over Product

“One of the most successful ways in which Coca-Cola has marketed itself is that it puts the focus on the brand rather than its product. Coke is described as something that brings family and friends together, encourages sharing, and brings happiness, rather than just a soda.”

Research highlights how beneficial this brand strategy is for global brands that have a variety of products (and services) and use different packaging for different countries. Instead of going for a complicated marketing plan that focuses on each product, Coca-Cola sells the lifestyle, the emotion, and the association of the brand that people can relate to. It ensures that the brand is universal and understood across all cultures and languages. What better concept to translate than the concept of happiness?

We understand that not all companies operate on a global scale like Coke, but they can still consider selling their brand as an experience rather than a product. Not only will this make your content creation and marketing efforts more focused, but it also ties into consistency.

3. Remain Relevant

Consistency does not walk this road alone; relevance is its companion. Both go hand in hand. Otherwise, Coca-Cola wouldn’t have been able to keep it up for over 100 years.

“While Coke is built around the same positive experience as it was upon conception, it also remains modern and topical, making the most of popular culture to remain relevant.”

This is the best explanation of what Coca-Cola does to ensure consistency and relevance throughout its marketing:

“However, the brand doesn’t simply take a popular subject and replicate it; Coke’s success comes from putting its own spin on a topic while still maintaining the idea that it’s all about sharing and happiness. Not only this, but it uses relevant trends from each of the countries it is present in, understanding that what is relevant for one culture may not be for others.”

The Importance of Branding in the 21st Century

This quote sums up our approach when it comes to branding in today’s world:

“No one cares about your brand. It is not loved. It is not important. It is not invited anywhere but to your company picnic. That is, unless you can make the brand relevant to people’s lives. To the way they understand things… No one cares about your brand unless you find a way to speak to why you care about it.”

Scott Goodson, Author of Uprising and Forbes Columnist

Over time, the concept of branding and the perception held by marketers have changed. Earlier, it was used solely to differentiate the product or service from others in the market. While that remains one of the most important pillars in today’s oversaturated markets, branding adds a set of personality traits to the products that are automatically positioned in the marketing according to what position the brand occupies in the minds of the target audience.

Again, it’s no longer just about the product. It’s about the experience, the identity, and the association.

Prezlab’s Promise When it Comes to Branding

Prezlab is not your usual design agency. We care about telling your story through visual content. Your brand is your story. What better way to tell a story than visually?

From logo design to visual identity development, we help businesses elevate their visual identities and brand strategies to help them achieve their business goals while effectively speaking to their audiences.

Kicking this subject off with the basics, we decided to use this opportunity to explain to you how each service that we provide can help elevate your brand, one design element at a time.

Let’s begin with a short preview of what we offer, and then throughout the article, we will take you deeper into our design world:

1. PPT Design:

Presentations are our core specialty, and we have been creating visually stunning presentations for our clients for their top conferences, achievements, product reveals, and deliverables for their clients and partners.

2. Books and Report design:

Inline. Online. Bottom line. We craft your brand’s books and reports from cover to cover and ensure 100% smooth flow and coverage of key information.

3. Social Media Management:

Strategies, content, and designs that are up-to-date and result-driven will make your social media stand out and deliver your marketing results.

We understand the pressure of standing out when it comes to an online presence. Whether your business is offline, online, B2B, or B2C, our visual production capabilities keep your brand up-to-date with the latest trends and developments.

4. Digital Marketing:

Finding the right tactic to help your business grow and excel depends on the kind of approach we take.

We encompass a wide range of digital marketing strategies that form the backbone of a comprehensive digital approach to generating more leads for your business

5. Infographics Design:

Visualizing data that converts and content that leaves an impact while getting the right message across is the basis of infographic design. That is what we do.

6. Motion Graphics:

We don’t just tell your story. We show it by creating an easier connection between your business and users.

We create videos that drive results and boost your ROI.

Our video services help marketers and businesses cut through the noise and boost marketing results and strategies.

In a matter of minutes or even seconds, we help you highlight your services and products, drive awareness, and educate your audience with our top-class animations and experienced voice-over artists.

7. Web and App Development:

We develop high-performing and intuitive web and app solutions that support business processes and serve users globally.

Prezlab transforms brands through visually compelling storytelling, echoing Coca-Cola’s timeless branding strategy, focusing on consistency, emotional connection, and relevance to create memorable presentations that resonate with audiences and elevate brand identities. Get in touch with the best PPT design company in Abu Dhabi, Dubai, and across the UAE!

If you believe communication is either one or the other, you are wrong. Here is why:

Every great communicator, regardless of whether they are a politician, a sales wizard, a marketeer, or a teacher at a high school, understands that there is more to great communication than just the structuring of words and sentences. It’s obvious that the left brain’s rationality is super important when it comes to communication, but numerous studies have shown us that what makes good communication great happens in our right brain. Aspects of communication such as spontaneity, authenticity, and intuition come from our right brain.

So is communication more art than science? It’s both. However, not only do great communicators have a firm grasp on the mechanics of communication (science), but they also tap into the reservoirs of creativity emerging from their right brains. When Martin Luther King gave his “I Have a Dream” speech, it was more of an artistic endeavor than a scientific one.

This is as true for marketing and design as it is for leadership. Think of any advertisement that still lingers in your memory. It will become clear that its artistic (creative) features are the reason you still remember it.

Having said that, successful marketing messages should consider the points below. Without them, even the most creative and ingenious touch will seem like an unsolved jigsaw puzzle.

One of the problems of marketing messages nowadays is that most of these focus on one or the other but very rarely do you come across an ad or a presentation that does both. The jaw-dropping Apple keynote presentations are not just brilliant from a creative point of view; they are also structured and delivered in a way that’s scientifically proven to be better. The Nike commercials are not just brilliant creative ideas, they are also an example of the perfect execution of well-known (and mostly ignored) scientific best practices.

Best Practices for Presentation Communication

1st best practice

Each slide should communicate just one thought or idea—this is proven good advice because the human brain can only focus on one idea or thought at a time.

2nd best practice

Declutter your slides—less is more. Resist the urge to stuff “as much as possible.” It’s proven that too many visual elements lead to the audience remembering none.

3rd best practice

Try to tell a story. Humans are wired to love stories—we all know that.

4th best practice

Build on your previous points one at a time while keeping the progression of the presentation systematic and logical.

5th best practice

Find the ideal emotion you would like to evoke and try to strike it. No presentation has to be dry and devoid of life. Even corporate presentations should have an element of emotion in them—after all, you are pitching/selling/persuading humans.

6th best practice

Keep it short and sweet.

7th best practice

Use design best practices (right fonts, colors, sizes, spacing, etc.) to create maximum visual impact. Yes, the default PowerPoint templates are a surefire way to bore your audience.
We hope this settles the science vs art question when it comes to communication, and the next time you sit down to create a marketing campaign, make sure you get both the science and the art right.

Presentation design is at the very core of what we do, what we love doing, and what we are extremely good at. If you are struggling with your existing sales presentation or need to spruce up an existing pitch deck to land that next round of funding, or maybe you need a presentation that hits home with a client, then feel free to talk to us about it.

Check out our presentation design solutions!

Presentations and presentation design are a tool and an opportunity to project the brand’s image onto an audience and showcase who you are. In presentation design, every slide, color, and phrase shouts out a brand’s personality. Adequately showcasing your brand creates brand awareness and visibility, leaving an imprint in your audience’s mind. With presentations, it is a platform to tell your brand’s story, share your values, and build a relationship with your audience. Whether the presentation is sharing an initiative, project, or research, the brand’s essence should shine through. This blog will discuss how to effectively incorporate your brand elements into your presentation slides.

Understanding your brand 

This is where it all begins! By understanding what your brand is at its core, you can begin to use that as a guidepost to design and produce your presentation.

Define your brand identity

A brand is much more than a bold logo and a quirky catchphrase; rather, it refers to the brand’s very essence and character. A company’s branding is rooted in its values and missions, which are the guiding principles that inform every decision, big or small. Then comes the second aspect of branding, which is the more recognizable external features, like the logo and color palette. These elements are the visual representation of the brand’s voice and personality. When thinking about your brand, you need to truly dive into its core nature to be able to represent its foundational principles.

Recognizing brand voice and tone

Similar to people, a brand’s personality leaves an impression on an audience. Every brand will have its own unique voice, which you can tease out by asking yourself what you want to sound like. Lively and friendly? Professional and informative? By identifying your brand’s key attributes, testing your tone, and deciding on a guideline, you will begin shaping a solid brand voice that builds a relationship with its listeners. The key here also lies in the consistent delivery of this personality across all messaging. The persistent tone builds familiarity with the audience and establishes you as a reliable entity.

Visual branding elements in presentation design

Visual branding creates a distinct image that is recognizable in the audience’s minds. There are many visual branding elements that you can weave into your slides; here are the most common:

Color palette

The use of the brand’s color palette isn’t merely an aesthetic choice; it’s a strategic one. Colors can play with an audience’s emotions and sensibilities. When used cleverly, utilizing your brand’s colors would play into your audience’s sensibilities and let them resonate with you on a deeper level. Moreover, incorporating a brand’s colors is important for maintaining a cohesive look that guarantees a perceptible identity. Not to mention, while weaving in your color palette, maintaining balance is crucial to ensuring a harmonious and soothing experience for viewers.

Typography and font choices

Often overlooked, typography and font selection showcase the fashionable side of a brand and quite literally make a statement. When choosing a font, it’s important to balance readability and the overall brand identity. Opt for fonts that prioritize readability and are easy on the eyes; a little style doesn’t hurt. And don’t be afraid to mix and match font pairings that complement each other, which makes for an engaging and pleasant experience for readers.

Images and icons

We often emphasize how visuals tend to be that crucial element that takes any presentation from great to unforgettable. With brand-aligned visuals, you can reflect your brand’s core aesthetic in an exciting way. When curating images and visuals, choose examples that resonate with the brand’s core message. Similarly, any branded icons, graphics, and templates are distinctive elements that serve your brand’s image, so incorporate them into your slides. All these elements reinforce your brand’s identity in your audience’s mind and contribute to the visual narrative you’re telling.

Logo placement

It goes without saying that a branded presentation must include your logo. It is, after all, the fundamental symbol that represents your brand. Which is also why you might be tempted to slap it on everywhere you could and flaunt it, but it’s important to restrain yourself and maintain a balanced approach. The way you choose to display your logo comes down to how you’d like to represent yourself. A corner placement is elegant and subtle while positioning it right in the center is bold and audacious. Regardless of how you choose, it is necessary to incorporate the logo in a prominent position throughout your presentation to bolster your brand’s identity.

Content branding in presentations

As we mentioned earlier, branding goes beyond the visual aspects. The content you share is another essential way to reflect your brand’s voice and essence. Here are the most common ways to use content:

Maintaining a brand voice

Keeping a consistent voice throughout your presentation is vital. That brand personality we touched on should be echoed in every slide and sentence. The content’s tone should align with the brand’s personality and ethos, whether you are sharing deep research or simple, informative tidbits. When crafting messages to line up with your brand’s values, every word counts; they should be smooth and intentional. The tone of the presentation should mirror the language used in other marketing materials and other communication channels to maintain a unified personality.

Storytelling and brand narrative

Every audience member has an inclination toward a good story. Building a compelling narrative and slipping in your brand’s unique journey makes for an engaging and unforgettable presentation story. You could also add confirmation of your brand’s milestones through case studies and success stories that suggest relatable beneficiaries. Basically, stories that reflect and demonstrate the brand’s ethos create a deeper connection with the audience and leave them with a powerful impression.

Consistency is key

When crafting an impactful branded presentation, consistency is king. The idea of “less is more” especially applies when communicating a vital message, as you don’t want the audience to get lost in the clutter. Threading a consistent strand of layout and design enhances the message’s clarity and the presentation’s polished look. Using a brand-aligned template is a common strategy for achieving uniformity across slides. This uniformity is necessary to amplify the presentation’s professionalism and sophistication.

And since brands are living entities like the people behind them, they will naturally evolve and grow over time, and updating the slides to mirror that evolution becomes crucial to guarantee that the brand’s messaging is always resonant and fresh. Additionally, considering our digital age, the presentation’s platform, whether on a boardroom screen or over a Zoom call, shapes how it will be perceived. Adapting the presentation to the platform ensures that the brand’s representation remains consistent.

Remember, when presenting, you aren’t just sharing data or prospects; you share a brand’s soul. From using the right visual elements and tone of voice to shaping strong content, every detail matters when developing a presentation that adequately represents your brand. Maintaining consistency throughout your slides is another important detail that influences how your brand is perceived, establishing you as a reliable and trustworthy source.

Steve Jobs was one of the most innovative leaders of our time. Among other things, there is a lot that can be learned from him when it comes to presentation design and what aspects of his presentations made them so memorable and entertaining. Some would argue that he was the one person who completely changed our minds about what makes a presentation great—in a world of long, boring, and unimaginative slides, he used presentation techniques that followed a completely different approach.

In this piece, we thought it would be a good idea to go over the five principles that Steve Jobs followed when it came to presentation design and delivery. So let’s jump right into it.

How did Jobs give incredible presentations? 

Steve Jobs was known for the friendly and open demeanor he had while presenting. He avoided technical vernacular and kept his ideas straightforward with quick, memorable titles. Jobs was a showman. He was enthusiastic and told stories, he had confident body language and told jokes, which made him appear more approachable. What can we learn from him as we practice and prepare our own presentations?

01 Use a compelling theme & title

Come up with a headline and general theme for your presentation that run through the entire deck as an underlying message. This headline should be short enough to be easily memorable and tweetable. Think back to Steve Jobs’ iPhone launch in 2007, when his headline was “Your life in Your Pocket.” This quick slogan summed up his whole message and was memorable enough for the audience to carry with them even after the presentation. Think about the theme of your presentation. What do you want the audience to walk away remembering? Now simplify it into one, all-encompassing catchphrase.

02 Engage the audience by telling a story

Tell a story that hits people at an emotional level. It’s a well-known fact that stories are one of the most powerful tools that leaders use to inspire, motivate, and educate. This is because stories are far easier to remember than facts and figures. And research, according to psychologist Jerome Bruner, points to the fact that facts are 20 times more likely to be remembered if they are embedded in or contextualized with a story.

Like Steve Jobs, you could frame your narrative around defeating an antagonist—the problem at hand. Introduce yourself or your company as the hero. Paint a picture of how your product or service defeated this problem and emerged victorious.

03 Simplify bigger numbers

Simplify large numbers. This ensures that people can grasp the facts better. For instance, Steve Jobs would say, “We sold 2 million iPods in the first 59 days.” And then he would give context by adding, “That’s nearly 34 thousand iPods sold every single day.” In February 2013, Apple reached 25 billion songs downloaded from iTunes, and he simplified the number so it was easier to understand. For instance, he’d say, “On average, that’s 15,000 songs every minute.” His whole approach was about simplifying big ideas. Don’t leave the audience confused, connect the dots and explain the relevance these numbers have to them.

04 Use compelling visuals

Studies find that using images boosts information retention. Since most people are visual learners, they can pick up on the information shared in a presentation when shared as an image.

Jobs used big, bold, and clear pictures and rarely used more than two images on a presentation slide. In the 2007 launch of the iPhone, he used three images to highlight that the iPhone could do all three things—be a phone, a music player, and give you internet access. Then he quickly moved on to his normal procedure of using one striking image.

05 When it comes to words, less is more

Use fewer words. If you want a presentation like Steve’s, you will have to edit and re-edit your words. Leave only the most important phrases and cut out everything else. The idea is to communicate your message in the most impactful and memorable way possible, rather than having your audience read slides full of text. So he would use words like “magic” instead of the full, grammatically correct sentence “it works like magic,” and similarly, he would use “no stylus” instead of “it has no stylus.” You get the idea!

Jeff Black, the founder of the leadership development company Black Sheep, says that Steve’s presentations boiled down to three key factors: powerful storytelling, emotional connection, and obsessive preparation. Black says the late Steve Jobs was a masterful storyteller. “He was the messenger, he was the star of the show — not the PowerPoint slide.”

And one more thing… the average PowerPoint slide has on average forty words. Steve Jobs would use an average of nineteen words across 10–12 slides. That’s the presentation zen.

If you are interested in learning more about designing a presentation like Steve Jobs, we recommend the book “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.” Or you can just reach out to professional presentation design services in Dubai and across the GCC—we specialize in not only delivering your message but also helping you tell your story and push your brand forward.

Let us design your presentation!

Presentation templates are a standard resource for many presenters, especially in our fast-paced digital world where time is of the essence. They have become an indispensable tool for many as they save valuable time and still provide polished results. But are they truly the answer we want for creating memorable presentations, or are there drawbacks? In this blog, we will look into the advantages and disadvantages of using templates for your presentations.

What is a presentation template?

A presentation template isn’t just a background for your ideas; rather, it is a tool meant to visually enhance and structure your message. At its core, a template is a tool made of pre-designed slides meant to give you a unified, clean look and also help you outline your content thoughtfully and effectively. Templates are often used in professional settings; they come pre-made with their own specific fonts, color schemes, layouts, and icons. Plus, they typically include placeholders for text and images, making it easier for the user to insert and customize their own material.

Advantages of using presentation templates

Presentation templates offer many benefits to those who use them; among the most common are:

They save time

As deadlines loom, upcoming presenters might feel the pressure start to set in. This is why templates seem like the perfect hero in a time crunch; they offer a headstart. Rather than coming up with a complete presentation design and layout from scratch, templates offer a blueprint where all you need to do is fill in the blanks, reducing what would be hours of design time. Simply put, when it comes to saving time, templates are a valuable resource.

They have consistent branding

Conveying a brand’s message clearly requires consistency across all visual elements, from logos to slides, to effectively demonstrate the reliability of a company. When slides feel disjointed and not connected, it comes across as quite jarring. Templates provide a uniform presentation design that remains uniform and recognizable throughout the entire deck. With their centralized appearance, templates establish a brand’s visual identity, ensuring that the audience gains a clear understanding of your brand.

They are easy for beginners

We get it; not everyone has the same eye and expertise as a professional presentation designer. Templates offer an easy way out of the thorny task of designing a clean and appealing slide deck. Since they are tailored for those outside of the design world, templates are a quick solution for beginners to create polished slides without needing advanced design skills.

They are versatile

With the extensive array of options available, you can find a template related to any field or topic. Whether you need real estate or business-related slides, you can find a suitable and engaging template for them. This offers a lot of adaptability for presenters, who can now switch between styles that are appropriate for their audience and theme instead of starting from scratch each time. Templates then provide a backbone to build on, allowing presenters to prepare stylish and relevant slides.

Disadvantages of using presentation templates

Although there are many benefits to using presentation templates, there are also many obstacles to be cautious of. Here are some of the most common:

They lack originality

With presentations, there’s always the looming anxiety of looking generic. Yes, templates are convenient, but their popularity also means your audience will recognize your slides. The overuse of templates has led to a lack of originality that will risk having your content lose its unique identity and blend in with the dozens of other presentations. Using a template that is too common will lead to you just being another face in the crowd.

They have limited customization

After becoming accustomed to templates, you quickly realize that they aren’t necessarily a one-size-fits-all solution. Not every template will be able to evoke the feeling you truly want your slides and brand to convey. Though they are adaptable, they also have inherent limitations regarding their design elements. You will find that customization features for templates are limited when you are working within a brand guideline, meaning that though they can speed up the design process, you will not necessarily have the result you wish for.

There are potential quality issues

While there are sleek and dazzling templates, many fall short due to quality issues. Behind the appeal of some templates are the risks of poor or low-resolution graphics. When using a low-quality template, you could then risk finding pixelated visuals or layouts that don’t suit a professional presentation. Keeping a discerning eye open is necessary when scoping out a template to ensure that your presentation reflects the quality and professionalism you’re aspiring for.

Over-reliance can hinder skill development

When you rely on templates, you get used to convenience and may miss out on the opportunity to build your own presentation design skills. By constantly using templates, you will never learn the necessary skills to craft a slide deck from scratch when needed. These are the skills needed to truly be adaptable and flexible in your process and save yourself from the stress involved. An over-reliance on templates could leave you unprepared for whipping up a satisfactory presentation on short notice.

Using a template

If you find yourself in a bind and need a shortcut, here is how we suggest using a template. Use the template as the guiding foundation for your presentation, and infuse it with your deep knowledge and insights. Instead of relying on the default structure of the template, add your own original images, graphs, and icons that are more relevant to your brand.

You can also use the template as a narrative tool by rearranging slides to relay a more productive plot. Be creative with how you customize the template; reimagine the color palette, the font pairings, and even the slide transitions into ones that align more accurately with your presentation’s goals.

Wrapping up, it’s vital to consider the advantages and disadvantages of presentation templates for your unique presentation needs. Templates are certainly a helpful tool that offers an accessible and mostly painless way to create presentations in a pinch. Yet, the effectiveness of templates comes down to being frugal with your use; otherwise, relying on them can harm the essence of your presentation and make it forgettable. And of course, you could always outsource your presentation needs to a group of experts, such as our team at Prezlab.

As one of the most recognizable brands in the world, Nike masterfully intersects design, function, and style in its products. Its success is rooted in its innovative brand philosophy, which relies on a lot more than product design in a variety of different fields, such as its marketing campaigns and ads. As we explore Nike’s brand philosophy, we can also consider how these principles can help guide your own brand’s growth and reception.

Why is Nike’s brand philosophy so successful?

To put it simply, Nike relies on a strong brand philosophy that has guided many of its marketing campaigns and products since its foundation. This philosophy isn’t just a business strategy; it’s a doctrine that permeates through Nike’s every output to ensure a cohesive and authentic identity that resonates with its consumers. This philosophy is built on four primary principles:

1. Innovating for performance and style

Since the very beginning, Nike has been at the forefront of athletic footwear due to its boundary-pushing designs that give athletes an edge. The center of its design philosophy is using innovation to enhance performance, yet it doesn’t focus entirely on performance. By fusing function and design and keeping an eye out for style trends, Nike can create fashionable products that translate well beyond sports.

2. Embracing the power of simplicity

Nike’s designs exemplify the power of simplicity, maintaining a balance between minimalism and engagement. Even though Nike’s famous checkmark logo stands out, other design features enhance it without overshadowing it. Stripped of excess, the designs are practical and approachable and manage to convey a strong brand regardless.

3. Storytelling as branding

Clothes can tell a story, and Nike makes sure of it. Through their branding and campaigns, the company can tell stories about the athletes who wear their products—about their challenges, obstacles, or achievements. Nike uses this strategy to ensure that each item carries a narrative about an athlete, the brand itself, or even a social cause, adding a human element to the brand.

4. Collaborative design approach

Nike isn’t afraid to explore collaborations with athletes, designers, or artists, resulting in innovative products and campaigns. Using a collaborative approach with different individuals and brands across different fields has allowed them to stay ahead of the curve and be relevant to their consumers. Embracing collaboration has led them to foster a unique and dynamic creative vision that constantly pushes boundaries with one-of-a-kind products.

What we can learn from Nike’s success 

Nike’s unique brand philosophy provides us with many lessons that we can use to facilitate our own creative process. Here are a few things we can learn:

Purpose-driven design

Whether the purpose is to persuade, inform, or achieve any other objective, having a clear goal in mind is necessary for building impactful creative work. Nike’s designs tend to have a clear purpose in mind: optimizing athletic performance while looking good. And so any product or campaign that the brand creates must be rooted in this concept and have every element aligned with this central goal. This approach creates a focused and intentional design that viewers immediately feel and understand.

Visual impact and brand consistency

Nike’s recognizable branding is a main contributor to its brand identity and success: the famous swoosh, the sleek design, and the bold colors. All of these visual elements create an impactful style that consumers have grown to love and trust. Consistency in its branding establishes Nike as a familiar comfort that regularly makes good on its promise and regularly delivers high quality.

Focusing on your core values

A brand’s set of values is the guiding force behind its business decisions. With Nike, we can see that it is more than just a brand; it is a set of values fueled and shared through innovative and inspirational design. Their commitment to these values comes through in their products; every shoe or campaign embodies them, proving that Nike’s core beliefs are not just jargon. They use their platform to take a stand on social issues, which shows how their core values are the heart of the brand.

After sprinting through Nike’s design philosophy, there’s a lot we can pick up and resonate with. Beyond their innovative product design, sleek, cool style, and emphasis on community, Nike is a company that has mastered its branding. Leaning on their values of innovation, simplicity, and collaboration, they are able to create a strong and lasting impression on consumers, inviting them to be part of the journey. And by applying these principles to ourselves, we can learn what it takes to create an enduring company brand.

Prezlab, specializing in presentation design in Abu Dhabi, draws inspiration from Nike’s brand philosophy, emphasizing innovation, simplicity, storytelling, and collaboration to craft impactful and memorable visual narratives for its clients.

Sources:

• (1) https://www.complex.com/sneakers/a/matt-welty/nike-flyease-kizik-skip-lei-interview 
• (2) https://www.linkedin.com/pulse/12-principles-design-followed-nike-waqas-d-/ 
• (3) https://www.youtube.coNike: Find Your Greatness — Joggerm/watch?v=XcbSCnUXOkk
• (4) https://www.complex.com/sneakers/a/matt-welty/ranking-supreme-nike-collaborations 

In the business world, consulting presentations come as a relief from the constant ambiguity and uncertainty. Having data and research inform the consultant’s advice offers a beacon of clarity for clients. But often it is the way a presentation shapes that impression; this essential tool has the power to influence decisions, challenge mindsets, and pave a path for organizations. At Prezlab, we’ve seen firsthand the impact a well-crafted consulting presentation can have, and in this blog, we will discuss what elements you can master to create game-changing slide decks.

What is a consulting presentation?

While consulting presentations may look like just another slide deck, they actually have a lot of influence that can make or break a project. It is where a consultant lends their expertise to a client’s needs through clarity, brevity, and persuasion to bring insights and recommendations to life. We aim to unravel the different elements that make up an effective consulting presentation by identifying their purpose and components.

What is the purpose of a consulting presentation?

Before we look into the components of a consulting presentation, let us understand the purpose behind them:

Securing funding

The story of every successful startup begins with a powerful pitch deck, which is the heart of any venture’s idea. The presentation here doesn’t just tell an investor about a premise; rather, it sells an idea to showcase the potential it has to redefine the industry. An expertly crafted consulting presentation turns a budding idea into concrete, actionable propositions. These presentations bridge the gap between a visionary and an investor and make the case for an idea to deserve the capital and resources to be brought to life.

Influencing policy

With any policy change or societal shift, consulting presentations bear the responsibility of pushing for informed and sound decision-making. These slides are not just about the facts and figures; they provide strategic narratives that provide the necessary groundwork to steer those decisions. They weave together data, research, and stories to make a case to urge policymakers to consider new options that can shape the future.

Driving organizational change

To stay relevant, many businesses find themselves needing to reproduce and change within the ever-evolving marketplace. When found at these crossroads, consulting presentations are the guiding light that paves the way for a new direction. Their role isn’t just to gather compilations of what aspects need to change; they are blueprints that encapsulate the essence of the new vision. It sets the scope and maps out the roadmap, providing a reference while rallying all those involved to align for a common goal.

Key elements to consider for an effective consulting presentation

As we unravel the layers that make up an effective consulting presentation, you quickly realize that it’s a lot more than just the facts and figures. Rather, it’s an experience that inspires and influences the audience. By blending data with storytelling, these presentations are an art form in themselves. Let us explore some of the crucial elements that presenters must consider to ensure that their presentations can truly make an impact and resonate with their audience.

Crafting a powerful narrative 

Narrative is the necessary bridge that links raw data with thoughtful insight. Stories make information more human and relatable. To craft effective narratives for a consulting presentation, consider:

Understanding the audience

Before you start, think about who it’s for. Are you addressing stakeholders looking for ROI or directionless employees? Recognizing what your audience is looking to hear is half the work. When you tailor the narrative to specific perspectives, you’re already halfway there to gain their trust and attention.

Building a hook

Every engaging story starts with a strong beginning that hooks you in. In consulting presentations, this translates into the problem statement or the “why should I care?” part of the narrative. But it’s not about simply stating the problem, you need to frame it in a way that can resonate with the audience. By posing the central question, you lure in a curious listener and lay the foundation for the rest of the presentation.

Taking them on a journey

Once you’ve managed to hold your audience’s attention, you can now begin the narrative journey. Using the traditional storytelling structure, you begin by introducing the challenge and setting the tone. Then you lead them into the middle part with the extensive research. And finally, you smoothly slide into the conclusion with your solutions. Stories turn audiences into active participants, so you can end on a hopeful note by giving an audience a vision for the future to look forward to and begin working towards.

Building trust through transparency 

Trust is rooted in transparency. You cannot build relationships without a confident audience, so avoid “fake news” by keeping in mind the following:

Using authentic data

Naturally, you want the data to support your argument, and you might get the urge to cherry-pick the information that fits your narrative. However, authenticity is achieved when the facts speak for themselves. The presenter’s true skills lie in making the narrative fit the facts, not in altering the facts to fit the narrative.

Being clear on sources

Every piece of information shared should have a traceable origin point. Being straightforward with where your data was sourced from gives your presentation credibility and protects it from any potential disputes. Since information can be found easily and everywhere, the quality and reliability of the information are crucial. Presenters can emphasize their meticulous research and foster trust by clearly stating their sources.

Highlighting assumptions

Many consulting presentations will feature forecasts and projections for the future that rely on assumptions. It can seem tricky to support projections for results that do not exist yet, but by outlining the assumptions, you add a layer of depth to the presentation. It provides a proactive approach that anticipates future results and showcases the presenter’s preparedness and research. It shows that they considered several angles and perspectives, solidifying them as trusted advisors.

Customization for audience engagement 

Every audience is different, and recognizing this difference can make or break a presentation.

Customization is not merely a modern trend but an essential aspect of effective communication. At the heart of any successful presentation, lecture, or seminar is an understanding of the audience’s unique characteristics and needs. Every audience varies in its preferences, culture, and expectations. Recognizing these nuances doesn’t just enhance the presentation; it’s often the difference between one that’s forgettable and one that leaves a lasting impression.

Segmenting the audience

Audiences are rarely homogenous; there will always be distinct segments that each have their own interests and priorities. Assuming otherwise will lead to broad and unspecific messages that are too general to benefit anyone. By recognizing the different types of people within an audience, a presenter can incorporate different elements to resonate with and relate to each group. Tailoring a presentation to address different concerns ensures that the main ideas and concerns are addressed and that no one feels lost or dissatisfied.

Using relevant case studies

Another way to address a specific audience’s concerns is to offer case studies that are relevant to their industry and experience. Real-life examples make the abstract concrete. The theories and models are valuable, but drawing parallels from true events can effectively make the point clear and resonant. Relevant case studies make the subject matter relatable and closer to the audience.

Mastering the Q&A session 

Usually, the consulting presentation is just the precursor; the real challenge is what comes after: the Q&A segment. It is the perfect opportunity to properly engage with the audience, in that unscripted conversation, you can best demonstrate your expertise in the subject matter.

Anticipating questions

Even though every audience is different, a seasoned consultant can usually predict the kinds of questions that will come. By being able to anticipate these questions, you can prepare succinct and thought-out answers for a seamless interaction. Not only does preparation showcase your expertise, but this proactivity also shows that you respect the audience’s curiosity.

Handling curveballs

Despite your preparation, there will always be unexpected questions that catch you off guard. And although these curveballs present a challenge, they are also an opportunity. The key is to handle these questions with composure and transparency, you can acknowledge that you might not have an immediate answer and offer to follow up. This way, you would indicate your credibility by reminding the audience that you are always learning and evolving.

Ending on a high

There is no need for a Q&A session to just be a static series of responses, you can use this opportunity to go back to your presentation’s original message and theme. This way, you ensure that the message isn’t lost after segueing into different topics covered in the Q&A. By repeating the core idea, you solidify the presentation’s primary takeaways and leave that as the audience’s final impression.

A consulting presentation aims higher than a typical presentation; it offers a roadmap to help clients navigate their challenges. It weaves together a sophisticated blend of influence, understanding, and engagement to share research and insights with an audience. By putting together a compelling narrative and building rapport, these presentations educate and empower audiences to envision the path ahead. As they are about shaping perspectives and steering choices, they should be an illuminating experience for stakeholders.

In the world of consulting presentations, every slide you present needs to be able to guide clients through a maze of insights and strategies. They juggle several objectives at once: sharing information, persuasion, and building connections. When executed well, they flaunt your credibility and leave an enduring impression on clients. But as it is with any medium, there are do’s and don’ts that shape how well a presentation can be made. Regardless of which stage you’re in, this blog will discuss points you need to keep in mind to create slides that are impactful and beneficial.

The do’s of a consulting presentation

A consulting presentation is your chance to narrate a compelling story and to ensure that you’re able to do so, you should consider the following:

DO consider your audience’s point of view

Sitting through a presentation might not always seem exciting for the audience, but sitting through a presentation that they can’t understand? Not the best scenario. Although being considerate of your audience sounds obvious, you might find yourself getting carried away with your data and analysis, not realizing that it might be too much. Recognizing what your audience wants to learn is one step in creating a slide deck relevant to their interests. They are seeking insights and actionable plans, and if you find that you’re sinking too far into the extensive details, take a step back and remember the bigger picture. 

DO recap and look forward

Even in the best scenario, where the audience is fully engaged and invested, a final recap remains essential. Providing an overview of the key points and a summary will help solidify your core message and guarantee that you and your client are on the same page. Also, use this opportunity as a way to discuss the next steps or any follow-up actions to provide clarity regarding the next phase.

DO format your slides

In the consulting world, firms like McKinsey and BCG are known for their fixed formats and style templates, and for good reason. Formatting here is less about aesthetics and more about functionality, it is needed to ensure consistency, clarity, and appeal. Some general rules for formatting a consulting presentation include avoiding spilling out text and committing to staying within the margins, using a uniform font size, a uniform title size, and length, and using each slide to communicate a single point. These rules ensure a clear slide design that helps avoid misunderstandings while maintaining a professional and clear appearance.

DO use impactful headings

The headings you use have a crucial role in guiding your audience through your presentations. To craft an effective header for a slide, use clear, punchy language that incorporates action words. Headers should be sharp, catchy, and brief, preferably between 6 and 10 words that can capture the essence of the slide without relying on jargon. When created with intention, a well-written heading introduces the slide and sums up the story.

The don’ts of a consulting presentation

Presentations can persuade, inform, and inspire, but they also risk being ineffective. To evade common consulting presentation mishaps, avoid the following:

DON’T use jargon

For the sake of effective communication, using industry jargon can feel necessary. But you tend to walk a fine line. While they can boost your credibility as an expert, they can also alienate those who are unfamiliar with your vocabulary. The key here is to simplify your language; make sure to use common and straightforward language when discussing your insights and analysis. In cases where a jargon term is more appropriate, take the extra step to define it to clarify its meaning.

DON’T use generic templates

The world of consulting is dynamic and constantly changing, and your slides need to reflect that. Relying on a generic template can unintentionally communicate a lack of effort from your side, suggesting that your slides were created as an afterthought. To showcase genuine engagement, it’s essential to create slides that resonate with your audience and address the unique nuances of every consulting session. Personalizing a presentation to the context not only boosts your credibility but also demonstrates your commitment to delivering tailored solutions.

DON’T structure improperly

When navigating a vast sea of information, clearly structuring your presentation is crucial. Otherwise, you are aimlessly wading through dense data without any rhyme or reason, leaving the audience in a state of confusion. A logical structure can create a seamless narrative that flows naturally from one point to another, it is also where every slide can build off its predecessor. Invest time into your content to personalize it and intentionally showcase it in a way that transitions smoothly to create an effortlessly compelling presentation.

DON’T mischaracterize the objectives

Before sitting down to create your consulting presentation, you must first determine its primary objective. Is your purpose here to diagnose a problem or provide a solution? When there’s a disconnect between the intention and content, it can be confusing and, worse, unprofessional. Consider what the client’s anticipations are and aim to align the objectives with their expectations. Establishing the purpose will guide and shape your content and message and enhance the efficacy of your presentation.

In conclusion, it’s important to note that a consulting presentation is a lot more than just sharing insights on a slide. It reflects your expertise and the depth of your knowledge, and it shows off your communication skills. By keeping in mind these do’s and don’ts, you can elevate the quality of your presentation and share a resonant and impactful experience with your audience.

Virtual presentations, also known as remote presentations, have become an integral part of the technology age. Traditionally, in-person events have transformed into online experiences such as virtual conferences, webinars, meetings, and presentations. This mode of communication has become standard, but mastering the art of virtual presentations is still a challenge for many. Although presentations require more or less the same skillset, you ought to adapt your style and content to suit the needs of a virtual audience. In this blog post, we will cover all you need to know to master any virtual presentation you might have coming up.

Setting up for virtual presentation success

Preparation is key with virtual presentations, ensuring a smooth, successful delivery and an engaging experience for a virtual audience. From technical considerations to communication techniques, every aspect plays a vital role in captivating your viewers. Here’s how you can make your remote presentation shine:

Technical considerations and setup

To ensure a seamless presentation experience, you should expect the unexpected regarding all the technical obstacles, such as internet connectivity or power cuts. Doing checkups beforehand can ease your mind, like double-checking your internet connection or opting to sit in a room with the strongest WiFi connection. Other things to inspect are your laptop’s camera, microphone, and speaker—are they working properly and clearly? Do you understand the tools you’re using, can you screen-share or unmute your guests? And most importantly, be sure to have a Plan B ready for any unexpected glitches.

Creating an engaging virtual environment

Don’t let the virtual sphere mislead you; creating an engaging and immersive environment is as essential as it is for an in-person presentation—even more so, in fact. You don’t know how your audience will be responding behind their computer screens or their phones, so including them as part of the conversation is necessary to ensure that they benefit from your talk. Pass the mic back to the audience to involve them in your speech. Also, asking the audience to turn on their cameras since seeing faces will help build a connection for both the presenter and guests. You can also take advantage of the technology at hand and make use of the chatbox, polls, raise your hand features, and others to get your audience active.

Rehearsing in a virtual setting

Nothing kills the mood more than the awkward pauses while the presenter fumbles with the technology. Rehearsing your presentation (along with all technological coordination) helps you approach your presentation with confidence and competence. If possible, try to have a co-host with you to assist you by keeping an eye on the chat or sharing the screen so you can focus your attention on your presentation. To help avoid any hesitation and late discoveries, a test run is necessary to get the chance to comfortably experiment with the platform’s features. Also, consider recording your test run to see what works and what doesn’t in terms of sight and sound, and parsing out any lagging.

Setting up your virtual environment

Optimizing your presentation setup starts with selecting the right software and being well-equipped with the right tools. This allows you to have control over the features you might need for your presentation. Software such as Zoom, Google Meet, and others have varying tools that enhance audience engagement. Additionally, external tools such as Poll Everywhere, Kahoot, and ClickMeeting can help create word clouds, quizzes, and whiteboards. With these tools, you can not only facilitate audience engagement but also gain better control over the presentation’s environment, ensuring a seamless experience.

Adapting content for virtual delivery

Captivating an audience at in-person events can be challenging enough; however, all the usual methods need to be reconsidered and adapted for the virtual space. Virtual presentations will need a little extra garnish to be engaging in the same way.

Streamlining slides for online attention spans

Attention spans are short, and they are especially shorter online. To streamline and optimize your slides, embrace the art of brevity and keep your message concise and to the point. Use your slides to share your ideas with precision and clarity, you might have to kill your darlings to focus on the essentials and stay on track. Aside from the content, aim for attractive and visually appealing slides that include relevant images and infographics.

Making data stand out in a virtual setting

To maintain the audience’s interest, present data through compelling visuals such as graphs, charts, and infographics. We emphasize the importance of visually appealing slides often but for good reason. And online spaces are almost entirely about visuals; chances are your audiences will keep their focus on the shared screen and not on the little box with your face. So the slides presented need to be worthwhile and informative. Data is the unsung hero of presentations, and to bring out the best in your data, you will need to dress it up, so share it through graphs, charts, and infographics that are simple and beautiful.

Communication techniques for virtual presentations

Effective communication skills play a crucial role in maintaining the audience’s attention during a virtual presentation. With the lack of physical presence, the presenter will need to assert their presence in other ways that make it across the digital divide. Thinking about the following elements can help you figure out proper communication techniques that help establish a connection and share your message.

Vocal variation and pacing

Since your audience members are each in their own respective locations with different settings and distractions, you will need to assert your presence with what they can receive from you, namely your voice. Switching up your speech’s pace, pitch, and volume is an important method to keep your audience engaged. By establishing a lively and larger-than-life tone and persona, you would use your voice as a vehicle for your storytelling, and it should be able to carry them through the journey.

Body language and on-camera presence

Another obvious communication tool is your body language. Although the audience would probably only be able to see your head and torso, embodying confidence can bring life to your presentation regardless. Use hand gestures to emphasize certain points, have expressive facial expressions, and fix your posture. Of course, eye contact is always an important communication technique, so create the same effect online by keeping your eyes on the camera rather than the screen or other participants.

Handling Q&A and audience participation remotely

Setting aside a time slot for a Q&A session is a great way to engage with and respond to your audience directly. To streamline the Q&A process, utilize the chatbox or other Q&A platforms such as BoostHQ to enable participants to ask their questions. Remember that co-host we mentioned earlier? Having a moderator handle collecting the questions can help the presenter avoid multitasking under pressure and focus on fostering meaningful interactions with the audience.

Tools and resources for virtual presentations

In the current digital landscape, virtual communication is becoming the norm, and utilizing the appropriate tools ensures a smooth experience for everyone involved. Video conferencing programs and their many features can create an engaging environment and enhance the overall presentation delivery.

Zoom, Microsoft Teams, and Google Meet

The three main softwares for remote presentations right now are Zoom, Microsoft Teams, and Google Meet, and they are the default options for many. Each program has its own pros, for example, Zoom is particularly efficient for webinars, while Teams is integrated with other Microsoft programs, and Google Meet is easy and accessible for beginners.

Polling and audience engagement tools

As we mentioned quizzes earlier, there are online platforms that allow you to create games for audience interaction, such as Slido and Kahoot. These tools let you make your own polls and quizzes and even facilitate interactive Q&A sessions more easily.

Screen sharing and annotation tools

Pretty much every video conferencing platform allows you to share your screen, but different platforms have many helpful features beyond that. Zoom and Teams can allow you to annotate the shared screen content in real-time. These tools are also great for bringing the presentation to life and present wonderful opportunities for collaboration and discussions.

Mastering virtual presentations requires embracing the possibilities that technology offers. As you refine your presentation skills, you will need to revisit the most recent tools to get comfortable with them. Double-checking your software, tools, and equipment, rehearsing beforehand, and adapting the content to a virtual setting are all ways to enhance the online experience for you and your audience. With practice, you will also be able to emote and communicate through the screen and truly build a connection with the audience. Creating captivating online experiences should not be a daunting challenge, but rather a new arena for your ideas to take center stage.

At any stage, continuously enhancing your presentation skills is key to becoming a better presenter. So many aspects contribute to a powerful presentation, and being a strong presenter relies on your knowledge of each. And many of the answers you seek can often be found in a book. From presenting to storytelling to data visualization, there’s a book for everything! This blog explores a curated reading list of eye-opening books that can enhance your presentation skills.

Talk Like TED by Carmine Gallo

Some of the most impactful and engaging presentations we’re familiar with are TED Talks, but what is it that makes them work? In his book, Talk Like TED, Gallo goes into what factors contribute to their success. TED Talks have set a standard for presentations that many aspire to reach, and this book breaks down why that is and how to reach it. Discussing structure, storytelling, and public speaking, Gallo looks into the different techniques that TED speakers have relied on to make their presentations dynamic, memorable, and compelling. By unraveling the secrets behind the iconic TED speakers, he simplifies what it takes to create a captivating and extraordinary presentation, as elaborated more in the following recommendation. 

Show and Tell by Dan Roam

In the book Show and Tell, Dan Roam discusses a revolutionary concept that easily improves any presentation: the art of visual storytelling. Roam believes that using visual elements can heighten audience engagement and even improve their understanding of the material. Here, he provides a detailed guide to conveying big, complex ideas using simple visuals and illustrations. By sharing practical tips and illustrative examples, you can learn how to use pictures, diagrams, and visual metaphors effectively to leave a lasting impression on your audience. Show and Tell encourages you to harness your creativity and produce powerful pieces of visual communication that do your ideas justice.

Presentation Patterns by Neal Ford

Is your presentation missing just that extra touch that makes it special? Presentation Patterns explores many tried-and-true designs and techniques with insights on how to engage a variety of different audiences. By looking through these chapters, you can find ways to stand out as an exceptional presenter through their unique techniques that break the conventional mold. Regardless of the type of presentation you seek to prepare, you can adapt these techniques to keep all eyes on you as you speak. With a touch of innovation to spruce up your slides, this book lets you create inventive, eye-catching presentations with informative slides to make you stand out. 

The Wall Street Journal Guide to Information Graphics by Dona M. Wong

Presenting data is a sensitive, high-stakes mission. There is no room for misunderstandings here, and luckily, this book understands that. Wong’s guide is the ultimate resource for anything related to presenting data, facts, and numbers with enough clarity to ensure that there is no need for any double takes or confusing follow-up questions. The process of breaking down complex information to make it accessible and digestible for an audience is simplified and explained. This book outlines the necessary do’s and don’ts of data visualization to make sure that your visuals are coherent and informative to allow stakeholders and audience members to make informed business decisions. 

Nothing Gets Sold Until the Story Gets Told by Steve Mutler

Whether it’s for a product showcase or a business pitch, the secret weapon for any effective presentation is almost always storytelling. This book offers a fascinating perspective that highlights the importance of storytelling in sales and presentations. Learning the art of narrative doesn’t only engage your audience; it also stokes the flames of action within them. This is why, in Steve Mutler’s book, he takes the time to eloquently describe what it takes to craft an engaging narrative, enabling you to sell your ideas and bring your audience to action confidently.  

It’s Called Presenting, Not Talking Out Loud by Al Golzari

Despite the harsh truth stated in the title, Al Golzari is right. In this short guide, he outlines his insightful, and often humorous, take on what it takes to speak well during your presentation. Using anecdotes, examples, and actionable advice, the book is able to reduce presentation nerves and empower readers to rock the stage. Through this book’s journey, you learn to embrace your speaking style, conquer any stage fright, and reframe your view of presenting to a more receptive one. Whether you’re a beginner or an experienced speaker, the author meets you where you are with step-by-step guides on planning and delivering presentations.

A browse in your local bookstore is one step toward figuring out what your presentation needs, other than a consultation with our very own experts. These books cover many topics related to presentations, including public speaking, slide structure, information design, and showcasing concepts for business presentations. With a comprehensive range of the different facets of presentations, they will surely set you on a path toward extraordinary presentations. Start your journey now by exploring these invaluable resources! 

Much like the TV shows we binge-watch into the night, the magic of a presentation lies in its ability to captivate the audience. From our own experience, we know a well-crafted story can capture hearts. By drawing inspiration from some of the greatest TV series, we can learn valuable techniques to apply to the stories we wish to tell.

What is storytelling and why is it important for presentations?

Storytelling is the ability to weave together information and messages into a narrative that can captivate listeners. Using a plot, characters, and setting, stories paint a vivid picture that brings ideas to life and evokes emotions. When effective, it can make even the most skeptical audience members receptive to the message being shared.

In presentations, storytelling isn’t just about sharing information; it builds a bridge between the presenter and the audience. By establishing that connection, the content becomes relatable and more likely to be memorable to the audience. Stories have the power to engage audiences by appealing to their emotions, sparking their imagination, and moving them to action. Incorporating stories into presentations makes the central message more impactful and leaves an enduring impression.

How storytelling is used in TV shows

Storytelling is the cornerstone of every TV show that finds its way on the air. These shows have not only entertained countless viewers, but they’ve also provided valuable lessons on how to construct effective narratives. With story as the foundation, these shows weave together plot twists, character connections, and tension to captivate audiences and hold their attention. They rely on building layered narratives and relatable characters to create memorable journeys that turn them into the beloved media that we know them to be.

10 TV shows that are masterclasses in storytelling

If you’re looking for ways to improve your storytelling skills, TV is a great resource for masterfully told stories that lead to dedicated fan bases. Why not pick up a thing or two from these iconic series? Here are ten TV shows and what we can learn from them:

Breaking Bad: How to create complex and compelling characters

The one thing that audiences loved about Breaking Bad was its complex and compelling protagonists. Yes, they are flawed and complicated, but they are also relatable and sympathetic, which makes audiences invested in their story and journey. Characters are the heart of any story, so don’t be afraid to give your characters (and that includes yourself!) layers and depth to make them more realistic and authentic.

Mad Men: How to use dialogue to create atmosphere and tension

This dialogue-heavy drama used its witty and sharp script to explore themes of identity and growth. Relying on the dialogue, Mad Men was able to create a tense atmosphere between the different characters. With every interaction loaded with subtext, we are reminded of the power words carry. In presentations, emphasizing key points can be done in different ways to truly drive the point home, since every word chosen or left unsaid can have an impact on your audience’s perception and understanding.

The Walking Dead: How to create an atmosphere through setting

The Walking Dead very much embraces the principle of show, don’t tell. The story doesn’t rely on exposition or dialogue; rather, it shows us what is happening through the characters’ actions and the environment they’re in, creating an immersive experience for the viewer. Instead of flooding your audience with wordy explanations and dense illustrations to share your ideas, create a conducive atmosphere that lets the information unfold naturally. Sometimes, it is better to pull back and let the action speak for itself; not everything needs to be spelled out for the audience.

Game of Thrones: How to build suspense and create cliffhangers

In the high fantasy world of Game of Thrones, audiences were hooked week after week through the show’s artful construction of cliffhangers that left them hungry for more. With its many, many twists, the show’s addictive storyline relied heavily on suspense. By skillfully structuring your content, you can create anticipation with the plot, which keeps the audience attentive, engaged, and interested in more.

Grey’s Anatomy: How to tackle difficult or complex themes

Grey’s Anatomy is a show that delves into the struggles of its many characters and explores them in depth. Challenging topics can be hard to get into, but they are often needed to stimulate meaningful conversations and productive discourse. Letting your content get honest and resonate with real-life challenges pulls the audience’s heartstrings and engages them on a different level. This ensures that your message is felt and actually leads to impactful results.

Stranger Things: How to use nostalgia to create a sense of wonder

A little nostalgia never hurts anyone. Stranger Things’ vivid world is beloved partly because of the many references to the 1980s that people miss. Many of us will miss little quirks and details from the past, and evoking nostalgia with nods to a bygone era creates a sense of wonder. Use nostalgia and people’s attachment to the past by immersing the audience in a familiar and beloved era. By rooting your content in a relatable context, it makes it more memorable and easier for the listeners to connect with.

The Office: How to use humor to create a relatable and engaging story

A prime example of “relatable humor,” The Office delves into the lives of ordinary employees but uses humor to showcase their relatable obstacles. At its core, the show is about workplace politics, friendship, and family, but through its humorous scripts, it brings these themes to life and makes the mundane irresistible. An effective presentation is able to showcase its understanding of familiar topics and share relevant points by using engaging techniques that bring them to life in a new way.

Parks and Recreation: How to create a positive and uplifting story

In the sitcom Parks and Recreation, a group of government employees try their best to make their town better. Characters face their challenges with hope and humor, leading to wonderful, heartwarming moments that can ignite the spirit. Parks and Recreation shows us that stories don’t always need to be bleak to be good; positivity can easily elevate a narrative to be uplifting and inspiring. This show underlines the idea that presentations don’t need to be complex to be impactful; a touch of positivity and simplicity can easily elevate the content to be uplifting and inspiring.

The Good Place: How to use philosophy to create a thought-provoking and entertaining story

Borrowing a lot from philosophy, The Good Place creates thought-provoking episodes that are always awe-inspiring. Philosophy isn’t just complicated, inaccessible ideas; it is also a lens through which we understand the world around us. In the show, questions about ethics and morality are addressed through entertainment, making the show’s central message easy to digest and meaningful. By addressing core ideas in simple and enlightening ways, you can ensure that your central message is comprehensible and impactful.

How TV shows can teach you how to tell better presentation stories

TV shows are one of many ways to find meaningful stories in our lives, and through them, we can gain valuable insights into interesting and effective storytelling techniques. By paying attention to the dialogue, the pacing, the themes, and the character development, you can learn a lot about how a narrative looks when set in motion. The idea here isn’t to copy the show but rather to understand what makes it work and consider how you can adapt these techniques to your presentations.

Storytelling has become a vital skill for any presenter, and inspiration can easily be found in the diverse world of TV shows. By incorporating the lessons from the shows we mentioned, you can enhance your skills and create meaningful and impactful presentations. So grab the remote control, sit back, and begin your journey toward becoming a master storyteller.

Any strong PowerPoint presentation requires clarity, structure, and the ability for the user to smoothly navigate through the slides. A table of contents offers a roadmap that provides an outline for a presentation’s content that both the presenter and audience can follow.

It is a wonderful and underrated tool that serves as both a preview and an outline, with the added bonus of solidifying the presenter’s professionalism and preparation. This guide looks at the various ways to create and customize a table of contents in PowerPoint.

What is a table of contents in PowerPoint?

A table of contents is a guide that shows the different sections of a document and their page numbers. This page, often referred to as the Agenda Slide in presentations, offers a necessary overview of the content and structure. Another notable benefit of a table of contents is that it ensures clarity and provides easy navigation between different sections and slides. Typically, the table of contents only takes up a single slide or page and is utilized to add an interactive element with its clickable pages.

Why use a table of contents in PowerPoint?

Including a table of contents benefits both the presenters and audience members by providing them with an overview of the content to come. It establishes a clear structure for the presentation to follow and simplifies the navigation across different slides for users to jump between their desired sections. Also, it is a helpful reference for those absentees who can easily catch up and identify which sections they missed or want to follow up on. Plus, it gives a presentation a professional touch that demonstrates the presenter’s organization and command of the material.

5 Ways to create a table of contents in PowerPoint

There is no one fixed way to add a table of contents to a PowerPoint presentation; it is a flexible process that allows you to customize it as you please.

Method 1 – Manually creating a table of contents

An obvious and easy way to create the table of contents is to manually generate the table by typing out all the content and titles you want to use.

Step 1:

Add a slide to be your table of contents or agenda slide, you can insert a table or format it however you like.

Step 2:

Type out or copy and paste each of the slide titles in the presentation that you want covered in the table of contents.

Method 2 – Dragging the slides to the presentation

The first method doesn’t include any complex formatting or manual linking to add a table of contents; it is as simple as dragging and dropping slides. Although note that this method only works with Windows users.

Step 1:

As you add your fresh slides for your presentation content, add a slide to be designated as your table of contents by clicking on the “New Slides” button in the Home tab.

Step 2:

On the left-hand “Thumbnails Pane,” select the slides you wish to include, click and hold the slide, and drag it to the table of contents slides.

Step 3:

Once you’ve dropped the slides in the table of contents, PowerPoint will automatically link them and showcase the slide’s thumbnail.

Method 3 – Using the Outline View

In the second method, you can easily use the presentation outline and slide titles to generate the table of contents using the Outline View.

Step 1:

Find the “View” tab and click on “Outline View.”

Step 2:

Then you should find all the slide titles listed in the thumbnail pane on the left, so simply copy and paste the titles to the table of contents slide and format them as you prefer.

Method 4 – Using the Slide Zoom Feature in PowerPoint

In the latest PowerPoint versions since 2019, there have been new features that facilitate making a table of contents easier, such as the Slide Zoom Feature.

Step 1:

In the Insert tab, find the “Zoom” button and click on the “Slide Zoom” option.

Step 2:

A Slide Zoom dialog box should appear with all the presentation’s slides; tick the slides you want to be featured in the table of contents and click “Insert.”

Step 3:

PowerPoint will represent the slides with their thumbnail images, you can change them by selecting “Zoom” and playing around with the features in the “Zoom Tools Format” tab. Finally, arrange the thumbnails based on the presentation’s layout, so that when you play the presentation, you can use the Zoom feature to navigate across the slides.

Method 5 – Using SmartArt in PowerPoint

For this approach, you would have already created a table of contents using any of the above methods. But once you have your table of contents ready, select all the text and click on the “Convert to SmartArt” button in the Home tab. From there, you can choose a template to elevate your table of contents to be more visually appealing and organized.

Linking the table of contents to slides

To make the table of contents effective as a map for your PowerPoint, adding links allows the user and/or presenter to jump from slide to slide without excessively searching. Before being able to add any links, there should already be a table of contents ready to use. In the current PowerPoint versions, you will need to manually link each slide.

Step 1: Selecting the content

Highlight the header in the table of contents and click on the “Link” button in the Insert tab.

Step 2: Linking the content to the slides

In the “Insert Hyperlink” dialog box, find the “Place in This Document” section on the left side and choose the slide that corresponds with the header. Select “OK” to confirm your selection.

Step 3: Modifying the text color

You will recognize the linked text by its blue color; you can customize the color to align with your presentation’s color scheme. Finally, test the link by clicking on it to confirm its effectiveness.

How do I add page numbers to the table of contents in PowerPoint? 

Currently, there is no way to add page numbers to a PowerPoint presentation. If you want to add page numbers to a presentation, you will need to do so manually and include a separate column in the table of contents to add the page numbers.

Customize a table of contents PowerPoint Slide

Having meticulously crafted and interwoven a table of contents into your PowerPoint, it’s now time to transform it into a visually stunning and harmonious component that blends in with your presentation’s branding. Explore the design elements within the ribbon menu that give you the power to experiment with text fonts, color palettes, and shapes that will not only elevate the aesthetics of your table of contents but also emphasize its headers.

Examples of a table of content

There are different ways to present a table of contents through PowerPoint design. These examples showcase diverse ways of designing engaging agendas to suit your presentation, as well as your audience.

Example 1: Table of Contents APA Style

A common PowerPoint format uses the APA style for formatting and citation, so naturally, when it is used, it will extend to the table of contents. Here, each of the headings is highlighted based on whether it’s a 1st heading, 2nd heading, etc., all left-aligned, formatted, and with an additional indent based on its level. For more details about APA formatting, find and follow an APA 7 citation guide.

Example 2: Colorful table of contents

For a more creative and distinct table of contents, you could use a more infographic-inspired style. This might not always be suitable for larger presentations since it will occupy several slides, but it is a unique approach for a visually appealing table of contents slide. A colorful approach also helps the viewer identify different headings and topics more easily with the presentation’s structure.

Example 3: Table of Contents with a Picture

Another creative approach for a table of contents is to incorporate a relevant image into the slide to make it blend in with the rest of the presentation. Depending on the image, it can be a nice, subtle touch to offer variation from a traditional outline while still maintaining an interesting slide.

Example 4: Table of Contents with Text

Kill two birds with one stone by sharing the presentation topic and outline on one slide. Add a brief text that introduces the subject matter and positions it across from the presentation headings to give the audience a clearer idea of what is to be discussed.

Incorporating a table of contents into your PowerPoint significantly enhances the presentation’s organization and efficiency. Providing the audience with a content overview keeps them involved and allows them to follow along more effortlessly. Creating a table of contents allows you to design a flexible and effective framework in which to present your material, and is an easy way to ensure a proper and coordinated presentation.

In a world full of shiny distractions, captivating the audience’s attention in a presentation feels like a daunting task for many presenters. We know the struggle is real. As a presenter, knowing what elements capture attention and using powerful strategies makes all the difference when it comes to delivering your message effectively and with lasting impact and inspiration.

What captures the audience’s attention?

What’s the secret sauce to capturing an audience’s attention? Understanding what makes an audience member perk up helps you design presentations that can grab their attention. These factors include:

• Novelty: People are drawn to the new and unfamiliar. Ditch the old and mundane and sprinkle your presentation with surprising twists!
• Surprise: Blow their minds! Unexpected events refocus the audience’s attention, drawing all eyes and ears toward you.
• Conflict: People are intrigued by tension and suspense, making them hungry for more.
• Emotion: Prepare for an emotional rollercoaster; when you evoke emotions, stirring the audience’s feelings will have them fully invested.
• Relevance: When the subject hits home, the audience will be more likely to pay attention and hang on to your every word.

Attention spans and the modern audience

Attention spans have been shrinking for years. Back in the year 2000, the average attention span lasted about 12 seconds; today, you only have a mere 8 seconds to impress. Part of this is due to the rise of technology, which has made distractions easier than ever. Now presenters must learn how to engage their audience quickly and, more importantly, maintain their attention throughout their presentation.

Visual elements that grab audience attention

Who said presentations needed to be boring slideshows of stock images? In addition to the factors listed above, let us look into the many visual elements that have the power to capture our attention, including:

Colors and emotions

Colors have a significant influence on a viewer’s emotions and perceptions, as well as creating visual interest. When you understand color psychology, you can select the right color palette that aligns with your brand and content and creates a visually compelling experience for your audience.

Shapes and patterns

Shapes and patterns are necessary to create a sense of order, balance, and visual interest in presentations. Strategically incorporating shapes and patterns into your slides enhances their overall visual appeal, turning them into works of art.

Motion and dynamics

Incorporating dynamic multimedia elements such as videos, animations, transitions, or GIFs can generate a presentation’s energy and excitement. They help break up the monotony and make your presentation captivating and memorable for all audience members.

Engaging through storytelling

Stories are easily one of the most powerful ways to engage an audience. Weaving in tales transports listeners to a different world and creates an emotional connection to the characters and the stakes they hold that makes a presentation memorable.

Why stories hold our attention

Once upon a time, stories reigned supreme! They are unique in that they can capture attention by creating a sense of familiarity with the audience, whisking them away into a world they wish would become a reality. People are drawn to narratives because of the way they mirror their own lives and experiences, allowing them to connect emotionally with and engage with the story on a personal level. Building bridges between the material and the audience makes it easier for them to understand and relate to the message.

The narrative arc in presentations

Every powerful story needs a roadmap: a beginning, middle, and end. Each part serves a purpose within the narrative; the beginning establishes the characters and settings, the middle develops the conflict further, and the end resolves the conflict and concludes the story. Using a narrative structure in your presentation, you can create suspense, build anticipation, and keep audiences on the edge of their seats.

Case studies and real-life examples

Using real-life examples and case studies is a great way to give the audience a point of reference and engage them. This way, case studies would enhance the audience’s understanding and retention of the information. These examples make your presentation more memorable and give the listeners something to relate to and connect with.

Using sound to engage

Awkward silence is not an option here. Sound is a powerful tool when used well; it creates an atmosphere and stimulates an emotional response. Pumping up the volume with music and sound effects can engage an audience, amplify the storytelling, and reinforce the message with strategically placed sound cues.

Music and sound effects

To set the mood, music and sound effects can enhance a presentation by evoking certain emotions. Whether there is excitement or suspense, presenters can use music to create an atmosphere that leverages their message. Additionally, audio elements can be used to creatively emphasize points by using them as cues or markers that draw attention to the important takeaways within the presentation. So, hit play and let the music take control!

Voice modulation and pace

It is no secret that a captivating speaker is a joy to watch and that largely comes down to their voice modulation and pace. The key is to prevent monotony by changing the pace and tone. When a speaker frequently adjusts their tone, they convey different emotions and intrigue the audience about what comes next. In addition, the vocal techniques affect how information is received; slowing down means that the listener can digest more complex information while speeding up can heighten engagement and intrigue.

Interactive elements to sustain attention

Using interactive elements such as games and quizzes is a great way to sustain attention and keep your audience invested. Any and all forms of audience participation are a sure way to get them involved in your presentation rather than remaining passive listeners. No more snoozing!

Polls and quizzes

Polls and quizzes are a great way to test your audience’s knowledge and keep them on their toes. And using the results it yields, you can generate meaningful discussion and create an interactive atmosphere where the audience is encouraged to share their ideas. It’s like a game show, except knowledge is the prize!

Live demonstrations

Live demonstrations are used to showcase how something works. They are a socially-acceptable segment of the presentation where presenters can confidently show off their work. Typically, live demonstrations are relevant for presentations that feature new products or services to allow the audience to see a practical application for the object. Sometimes, you can even call on an audience member to help demonstrate and use the product.

Audience participation and gamification

Nothing gets an audience more excited than friendly competition. Incorporating games and gamification elements such as challenges and rewards increases audience engagement and uses their competitive spirit to maintain an interactive environment.

With all these strategies in your arsenal, you are now armed to rock the stage! With balance and adaptability, you can deliver your message powerfully and leave a lasting impression. Tailoring the content to the audience’s needs by incorporating storytelling and interactive elements is vital to crafting a magical experience that resonates with your audience.

Just like stitching together different pieces to create a monster isn’t limited to science fiction novels, presentation decks often become frequent victims of this phenomenon. The Frankendeck is an unwisely recycled slide deck that can lead to disastrous consequences for business communication, causing clutter, confusion, and chaos. To save your deck before it’s too late, learn more about the dangers of the Frankendeck and avoid falling into this trap!

What is a Frankendeck?

In the shadowy realms of the presentation world lurks a dreaded phenomenon known as the Frankendeck. Named after Mary Shelley’s character, this monster is a set of dug-up presentation slides stitched together haphazardly to create a beast. It is born as a presentation, but as slides are repeatedly stitched and sewn into it, it becomes a nightmarish collage of cluttered and disjointed slides.

The dangers of reusing a presentation deck

Presentation decks are an important part of business communication; they share information, persuade, and build relationships. When used well, presentation decks can be an effective tool for achieving business goals; however, when neglected, they can become an obstacle.

Outdated information

Reusing any old presentation slides means that you risk presenting outdated, therefore inaccurate, information. This can be problematic, especially as you’re audience will come to expect accuracy and recent data from your presentation. Additionally, stale information will be irrelevant and may harm your credibility as an authority on the subject. Failing to take into account the evolving expectations of your audience may lead to misinformation, so it is crucial to prioritize frequent reviews and update your presentation deck with current and accurate information.

Inconsistent formatting

Reusing a presentation deck often results in inconsistencies in formatting and structure. When the colors don’t match, the fonts are small, and the theme is outdated, the result will be a poorly received, unprofessional, and difficult-to-follow presentation. Inconsistent branding will confuse and distract audience members, not to mention that it is another factor that could hurt your credibility. It is vital to initiate a thorough review to ensure a unified and polished presentation deck.

Unclear message

Recycling a presentation deck may result in a lack of a strong, cohesive message. Occasionally, a Frankendeck is created when various team members add more slides without removing any, which results in a cluttered slide deck that has lost the plot. And a presentation without a core idea is a presentation that wastes the audience’s time and leaves them with more questions than answers. To tackle this issue, a thorough review and editing are needed to consolidate the content and organize the main ideas.

Tips for avoiding Frankendecks

If you find yourself dealing with a potential “Frankendeck” presentation, there’s no need to panic just yet. Instead of deleting the entire file, consider these valuable tips to salvage your slides and create a polished and professional presentation:

Start with a clean slate

This might seem painful, but sometimes the best way to avoid a Frankendeck is to just start your presentation from scratch. That way, you can avoid creating any more inconsistencies and errors. When restarting your presentation deck, you can improve the layout and structure to be cleaner and clearer. Things to keep in mind are the main purpose of your presentation, the content and information, and using a logical sequence that helps the audience follow along.

Update and revise the information

If starting over is not practical, then focus on updating the slides to be relevant and accurate. Start by reviewing the content on each slide and cross-referencing it with your current data. If the information is outdated, either replace it or remove it from the presentation. Once you update all the slides, make sure to proofread and format the presentation to avoid any errors.

Redesign for visual appeal

After updating your slides, take the chance to redesign the deck for better visual appeal and ease of understanding. Maintaining consistency across all slides through a unified color palette, fonts, and formatting will enhance the overall professionalism of your presentation. Prioritize simplicity, ensuring that the content is easy to read and not distracting for the audience. Also, using a template like the one on our website can be a helpful starting point for creating an appealing and cohesive slide deck.

Preventing Frankendecks: Effective measures for the future

Even the best of us can fall victim to Frankendecks, but with some proactive measures, you can ensure your presentation decks remain coherent and professional.

Keep a master copy of your presentation decks

A crucial step in avoiding this type of presentation deck is to save master copies of all your presentation decks. These master copies should be unified and branded to serve as a reference point for any new presentations. So whenever you need to create a new presentation, the master copy can simply be copied and edited accordingly. This approach ensures consistency and reduces the risk of haphazardly assembled slide decks.

Create a template for your presentation decks

Another way to avoid a Frankendeck is to use a template for your presentation decks. Platforms like Prezlab offer brand-friendly templates that can provide a consistent and professional look for your presentations. By adhering to a template, you can steer clear of slides that do not align with your presentation’s overall message, maintaining a cohesive and polished look.

Define your objectives clearly

Having a well-defined purpose for your presentation is key to avoiding a presentation deck disaster. When your presentation has a clear message, it becomes easier to structure your deck in a coherent manner. Consider developing a presentation storyboard that represents your presentation and your narrative and aligns with the objectives you want to achieve. And once you know what you want your audience to walk away with, you can begin to eliminate any unnecessary content that doesn’t align.

Frankendecks, like the monster they’re named after, can be a presentation nightmare to deal with. They can dangerously undermine your business communication and damage your credibility, however, that does not mean that your slides cannot be salvaged. Saving your presentation deck from a Frankenstein fate relies on an attentive eye to keep updates ready and formatting consistent. Embracing these strategies keeps your slides fresh, coherent, and engaging.

While text-heavy slides are not recommended, font choice plays a role in engaging the audience during a presentation. To ensure that the text is read during the limited time it’s on screen, using a clear font is necessary. Each font has its own personality, which contributes to the overall tone of your presentation. However, with the wealth of fonts and typefaces available, how do you know which is supposed to work best for your PowerPoint?

Why is choosing the right font for PowerPoint so important?

Font choice serves as a visual element that can grab the audience’s attention; it sets the tone and contributes to the presentation’s overall atmosphere. Slides are only displayed for a moment before the presenter moves on with their next point; thus, the font choice needs to be readable for brief time frames to support the presentation’s overall clarity.  

When deciding on the ideal fonts for your PowerPoint presentation, you first want to understand the voice your presentation is going for. Are you going for a Times New Roman tone that is formal and classic? Or something professional, less about the fuss and feathers, like Arial? Do you want to stick to familiar options at all, or do you prefer to stand out with a unique typeface?

Understanding your desired voice helps guide you in your search for the perfect font. And to start, you need to be familiar with the four types of fonts you will choose from serif, sans-serif, script, and decorative. 

Serif fonts are known for their decorative strokes at the ends of their letters, as we see in Garamond and Times New Roman, while sans-serif fonts are more about clean lines, like Calibri and Verdana. Typically, serif fonts are deemed more suited for printed text, and san serif fonts are better for on-screen texts. However, this is all flexible and can be adjusted based on your preferences. You can mix and match serif and sans-serif fonts together based on what works best for your brand. Meanwhile, script and decorative fonts resemble handwriting and can give a more special and almost ceremonial dimension to a presentation. 

Tips for choosing the best font for PowerPoint presentations

With the wealth of options available, it can be tricky to decide on the right font for your presentation. To make your decision easier, here are some ideas to keep in mind as you whittle down your options.  

Stick to standard fonts

It can feel like the easy and obvious choice, but standard fonts are recommended for a reason. Naturally, you’d want your presentation to maintain consistency across different devices and platforms, and the basics such as Calibri and Tahoma are a safe bet that will look the same without any formatting issues. Also, familiar fonts are known to audiences and are great for readability.

Consider color contrast

Other than the typeface and font pairings, color contrast is another important detail to consider. As discussed earlier, color pairings can make or break a presentation, including the text’s color. Contrast is necessary to make the text readable for the audience, not to mention, of course, being mindful of your brand’s color palette. Additionally, consider the needs of those with color blindness when selecting the color scheme to enhance their experience.

Consider font pairing

Needless to say, using several fonts at once can create an overwhelming and jarring experience for the viewer. However, a clever combination of two complementary fonts can be a great way to effortlessly create a visual hierarchy and visual interest. Typically, a font pairing would be a balanced blend of a serif font for the headline and a sans-serif font for the body text. Sometimes, font resources will suggest pairings that work well together, but in the end, the key to a good font pairing is how the two fonts balance each other out.

Choose the right size

The perfect size for a font in a PowerPoint isn’t necessarily one size fits all; however, there are general guidelines to adhere to. For example, font size 32 or larger is better for headlines, and font size 24 is appropriate for body text. Choosing smaller font sizes would not make the font readable on a screen; it’s crucial to choose a font size large enough for the audience to read.

Avoid decorative or complicated fonts

While decorative or script fonts such as Lucida Calligraphy and Gothic fonts may be visually appealing, they can be difficult to read for some audiences. They can make for beautiful titles, but the driving force behind your font choice should always be readability first; avoid the swooping decorative font as well as italics or all-caps fonts. Opt for typefaces that are comprehensible and suited for all occasions.

Keep an eye on font tracking and kerning

Familiarizing yourself with typography and typographic terms will help simplify choosing a font. Both kerning and tracking affect a text’s readability; kerning refers to the spacing between two letters in a font, while tracking refers to the spacing between the letters of a whole word. When using fonts, you need to avoid typefaces that are too crowded to be legible or too spaced to follow along. Luckily, both are features you can tweak directly in PowerPoint.

Maintain consistency

Consistency is always key, and the same rules apply to every design aspect used in a presentation. Once you’ve decided on your font or font pairings, stick to your font choices all throughout your presentation, as well as the font’s size, color, text type, etc., for a professional look that signifies your credibility.

Limit the use of animated fonts

Animated PowerPoint features have become outdated, and animated fonts can be more distracting than engaging. You need to reflect on the purpose of the animation—is it just a fun effect or does it enhance your text in any way? Chances are it doesn’t, so step away from the animation tab. 

10 of our favorite presentation fonts

The world of fonts is vast and limitless, and it can be hard to choose from the thousands of options available. Here, we compiled our favorite typefaces, from the classics to what we think are underrated fonts.

Garamond

We previously mentioned Claude Garamond in our article about graphic designers; he is the mind behind one of the oldest English typefaces we have, dating back all the way to the 16th century. Garamond is a typeface that encompasses a variety of fonts, such as Adobe Garamond, Garamond ITC, and the Roman Style of Garamond. The Roman Style, in particular, includes design choices that improve legibility after printing, making it a great choice for body texts.

Palatino

In 1949, Hermann Zapf, inspired by calligraphic works and the Italian Renaissance, developed the Palatino style used in advertising and other print media headings. He created a font to remain readable on low-quality paper and small prints, which makes it suitable for presentations where the text will be read from a distance.

Verdana

A super common choice for PowerPoint presentations, Verdana is a young font created in 1996 for Microsoft, and it has been developed to be used onscreen. The wide spaces and tall lowercase letters make it easy to read; plus the font is also compatible with both Windows and Mac devices.

Tahoma

Another font that was designed for Microsoft, Tahoma is Verdana’s more orderly cousin, considering the tighter spaces between the letters that create formality and clarity. Tahoma fonts have been a common choice for PowerPoints since the 1990s and remain a classic for a reason.

Roboto

Roboto can be an excellent font option with its modern and friendly aesthetic, making it a suitable choice for many different presentation styles and industry topics. Regardless of whether you decide on a serif, sans-serif, or script font, Roboto is simple and versatile enough to complement a wide range of different fonts. This adaptability makes it a clear choice for harmonious and appealing slides.

Montserrat

Montserrat is a popular font, and for good reason; it is a practical and contemporary font that can be found on many websites and presentations. It might be a cliche option, but it is certainly not a boring one.

Playfair Display

The effortlessly chic Playfair Display is a fashionable choice for those unwilling to stick to a standard font, but unwilling to go bold. The boxy feel of the letters might make for disorienting paragraphs, but it creates more pronounced headers with uncompromising elegance. Playfair Display is also a beautiful choice for quotes or subtitles used in a presentation.

Libre-Baskerville

This serif font creates a traditional look that you can easily pair with many typefaces and color schemes. Surprisingly, Libre-Baskerville works well as both a headline and a body text font, it’s easy to read and eye-catching. Also, it doesn’t hurt that it’s a classic that conveys the user as a professional with authority.

Helvetica

A classic sans-serif font with its own fanbase, Helvetica has an almost-symmetrical proportion that makes identifying letters easy when viewing from afar. Helvetica is a great choice for headers or titles in a PowerPoint where there is an audience viewing from varying angles and distances from the screen. To make your point stick, consider a Helvetica typeface for your titles.

Georgia

Georgia’s elegant design blends thick and thin lines for its impressively proportioned serif letters. It can be compared with Times New Roman, but it holds its own as a timeless font that is a graceful choice for a PowerPoint presentation. 

How to import a font into PowerPoint

Sometimes, you might find a perfect font that is ideal for your presentation, but it is not available on PowerPoint. No need to fret; you can still include it in your presentation by importing it into PowerPoint through these easy steps. 

Step 1. Download your fonts

Find your desired font on a font or design website such as Google Fonts or Da Font and download it.

Step 2. Extract the font

Usually, when you download a font, you will find that it’s a compressed file. Extract it before installing it into PowerPoint. You will not need to unzip the file if it is downloaded as an .otf or .ttf file.

Step 3. Install the font

In the font file, you will find a button to install. Once installed, the font should appear in your Window’s font library. To reach it, go to Local Disk (C:) on your computer, go to the Windows folder, and click on the Fonts folder.

Step 4. Open PowerPoint

Finally, open PowerPoint and you should find your new font among the others.

Selecting the right font is tricky business; it needs to align with the content, and context, and also deliver the desired impact of your presentation. Use this opportunity to create an accessible and engaging presentation suitable for all types of audiences. The right font will not only elevate your presentation but also effectively share your message. So explore and experiment with different fonts to create a visually appealing presentation. 

Among the many presentation styles available, the Pecha Kucha format stands out for its influential impact. This unique format focuses on creating a crisp, laser-focused presentation contained within 20 slides. Pecha Kucha inspires presenters to distill their main ideas succinctly without dilly-dallying, evolving from a format into a phenomenon.

What is a Pecha Kucha presentation?

Originating in the minds of Astrid Klein and Mark Dytham, Pecha Kucha is a presentation format that originated in Tokyo in 2003. The name Pecha Kucha means “chit-chat” or “small talk” in Japanese, which appropriately reflects the succinct nature of these types of presentations.

Pecha Kucha is defined by its 20-slide format, with each slide automatically switching over after 20 seconds. This prompts the presenters to be brief and concise, focusing on the crux of their presentation’s message and eliminating any fluff. 

Exploring the influence of Pecha Kucha on presentation styles

Pecha Kucha’s unique format has significantly impacted the world of presentations, encouraging many presenters to reevaluate their storytelling and communication techniques. This approach has helped foster more engaged audiences and create memorable experiences.

Since the first Pecha Kucha Night was hosted by the founders in 2003, many cities have followed suit and hosted their own events. Pecha Kucha Nights invite anyone to present and share their ideas about any subject they like within the Pecha Kucha style. They are a free space for creative minds to network and interact in person.  

Pecha Kucha works particularly well in the digital age, where attention spans are becoming shorter and the demand for concise, engaging content is growing. The brief, visual-heavy style fits perfectly within online platforms, making it a popular format for virtual presentations.

The Pecha Kucha presentation format

The Pecha Kucha format holds advantages for both the audience and the presenter. The presenter is challenged to refine their presentation to focus on the key elements, producing more memorable content. Meanwhile, the audience enjoys the refreshing brevity and directness of this engaging format.

Understanding the 20×20 rule

At the heart of a Pecha Kucha presentation lies the 20×20 rule: 20 slides, displayed for 20 seconds each. With the entire presentation lasting only 6 minutes and 40 seconds, speakers are encouraged to use their time efficiently and stick to their central idea. 

Benefits of the format 

Pecha Kucha’s widespread appeal signifies its effectiveness; you can find the format used in different industries such as business, academia, and artistic spaces. The compact format prompts the speakers to use creative thinking to deliver a brisk, energized presentation performance, capturing and maintaining the audience’s attention. 

Creating a compelling Pecha Kucha presentation

Ready to experiment with the Pecha Kucha format? Here are some tips for creating a compelling Pecha Kucha presentation:

Choosing a focused and engaging topic

Choose a captivating, focused topic that genuinely interests you; audiences can sense when a presenter lacks interest in their presentation’s subject. Also, it is a great motivation to talk about a subject that you’re curious about; when a speaker’s passion is palpable, audiences become more intrigued.

Crafting a concise and impactful storyline

With the limited time frame, the storyline needs to be impactful. The Pecha Kucha presentation should follow a clear trajectory that includes a beginning, middle, and end. Every slide should build on the one before it and move the story forward. Considering that there are only 20 slides, there is no room for any extraneous content that doesn’t directly serve the story. 

Practicing and timing the presentation for smooth delivery

The success of a presentation largely depends on the rehearsal efforts to ensure a smooth delivery. To be able to present with confidence and self-assurance, set aside the time to practice and recite your presentation. By practicing and timing your presentation, you can confidently align your pacing with the Pecha Kucha time limit of 6 minutes and 40 seconds.

Designing impactful Pecha Kucha slides

When designing the slides for a Pecha Kucha presentation, one thing to keep in mind is that it is a visual-heavy format. Furthermore, the slides need to complement the speaker and make an impression in the short screen time they have. To design eye-catching Pecha Kucha slides, think about the following: 

Simplifying slide design for maximum impact

A Pecha Kucha slide should be clean and simple. Since the slides will be displayed for 20 seconds each, the design should be straightforward, the text simple, and not cluttered with too much information. The audience should be able to quickly grasp the content of each slide and connect it to the overall message. 

Effective use of visual elements

Since the Pecha Kucha slides switch quickly and automatically, this format of presentation relies heavily on their visuals, meaning every visual needs to pack a punch. The slides should enhance and reinforce the overall message, which is why the visuals should typically be a single image or text that is relevant, irresistible, and aligned with your ideas. Think of the text, images, shapes, and other visual elements as the puzzle pieces needed to add a whole other layer of brilliance to your presentation.

Consistency and coherence 

To avoid audience distraction, your presentation should be unified, given the brevity of the format. One way to do so is by creating consistency across slides through text, color, visuals, ideas, and any other element used. This will help maintain the audience’s attention and give an overall impression of your credibility and competence as a speaker. 

Pecha Kucha stands out as an innovative presentation style, challenging presenters to bring out the best of their ideas within a strict time constraint. Its simplicity and brevity serve as perfect antidotes to drawn-out, lengthy presentations, transforming them into dynamic and engaging experiences. Embrace the Pecha Kucha format in your next presentation, letting your ideas take center stage without unnecessary frills.